Email Marketing Manager
RWinvestEmail Marketing Manager at RWinvest
📌 Core Information
🔹 Job Title: Email Marketing Manager
🔹 Company: RWinvest
🔹 Location: Liverpool, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 📧 Email Marketing
📌 Essential Job Details
🚀 Job Overview
As the Email Marketing Manager at RWinvest, you'll be responsible for developing, implementing, and managing strategic email marketing campaigns that drive customer engagement and conversions. Working with an award-winning UK Property Investment Company, you'll leverage Hubspot to create targeted communications across email, WhatsApp, and SMS channels to connect property investors with lucrative investment opportunities. This role combines creative content development with data-driven analytics to enhance brand awareness and revenue growth.
ASSUMPTION: Based on the description, I assume this is a mid to senior-level marketing position due to the strategic nature of the role and the requirement for 3+ years of experience. The position appears to require independent management of the email marketing function while collaborating with the broader marketing team.
📋 Key Responsibilities
✅ Campaign Strategy and Planning: Collaborate with the marketing team to develop email, WhatsApp, and SMS marketing strategies aligned with overall marketing objectives. Plan and execute segmented campaigns tailored to different customer segments.
✅ Content Development: Create compelling content including subject lines, copy, visuals, and CTAs. Utilize AI to optimize content and targeting. Collaborate with the design team for on-brand email designs.
✅ List Management: Maintain messaging lists with proper segmentation and compliance with data protection regulations (GDPR, CAN-SPAM). Implement strategies to grow subscriber base organically.
✅ Automation and Personalization: Set up triggered email campaigns based on user actions. Implement personalization strategies for tailored content. Utilize Hubspot's filtering and targeting capabilities for specific campaigns.
✅ Testing and Optimization: Conduct A/B testing of email elements to optimize performance. Analyze campaign metrics to identify trends and areas for improvement.
✅ Analytics and Reporting: Monitor key email marketing metrics including open rates, click-through rates, conversion rates, and unsubscribe rates. Generate regular performance reports with actionable recommendations.
✅ Compliance and Best Practices: Stay informed about email marketing best practices, industry trends, and regulatory changes. Ensure all campaigns comply with relevant data protection laws.
✅ Vendor Management: Negotiate prices and terms with vendors, develop campaigns, and monitor results.
ASSUMPTION: While not explicitly stated, I've organized the responsibilities into functional areas for clarity. The vendor management aspect is mentioned briefly in the qualifications section but seems to be a key responsibility.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum of 3 years email campaign experience with proven results, preferably in the property investment industry using Hubspot
Skills:
- Proficiency with email marketing platforms and automation tools, especially Hubspot
- Strong AI skills for content creation and audience targeting
- Experience with A/B testing methodologies and data-driven decision-making
- Excellent understanding of email marketing metrics and KPIs
- Analytical mindset for campaign optimization
- Strong organizational skills and attention to detail
- Vendor negotiation capabilities
- Effective communication and collaboration skills
ASSUMPTION: The job listing emphasizes Hubspot experience, so I've highlighted this as a key requirement. The AI skills mentioned appear to focus on content creation and targeting rather than AI development.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive salary and benefits package
- Company events
- Commission structure
- Professional development and training resources
- Career growth opportunities within the marketing department
Industry Comparison: Not specified
ASSUMPTION: The listing mentions a "competitive salary" without specifics. The commission structure suggests performance-based compensation, which is common in roles connected to revenue generation, suggesting potential for earnings beyond base salary.
📌 Applicant Insights
🔍 Company Context
Industry Position: RWinvest is described as an "award-winning UK Property Investment Company" that connects Buy-to-Let investors with property investment opportunities. They appear to be well-established in the UK property investment market.
Company Size: Not specified
Company Stage: Established business with a structured marketing department
ASSUMPTION: Based on the presence of distinct teams (marketing, design) and the sophisticated marketing approach described, I assume RWinvest is a medium to large established company rather than a startup. The award-winning status suggests market recognition and credibility in the property investment sector.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Likely reports to a Marketing Director or Head of Marketing
Team Size/Composition: Works within a marketing team that includes design staff
Growth Opportunities: The listing explicitly mentions "potential for career growth within the marketing department"
ASSUMPTION: The reporting structure isn't explicitly stated, but given the strategic nature of the role and collaboration requirements, it's reasonable to assume this position reports to a marketing leader. The mention of collaboration with design team suggests the company has specialized marketing functions rather than generalist roles.
🌍 Location & Work Environment
Office Type: Not specified, likely in-office based on the collaborative nature described
Geographic Context: Liverpool is a major city in Northwest England with a growing digital and creative sector. It offers a lower cost of living compared to London while providing urban amenities and good transport connections.
Work Schedule: Not specified, likely standard business hours
Regional Considerations: Liverpool has a strong property market that has seen significant growth and investment in recent years, making it a relevant location for a property investment company.
ASSUMPTION: The work arrangement (remote, hybrid, or in-office) isn't specified in the listing. Given the collaborative nature of the role and the need to work closely with other teams, I've assumed some in-office presence is likely required, but this is speculative.
💼 Interview & Application Insights
Typical Process: Marketing roles typically involve initial screening calls, portfolio/campaign results review, technical assessments of platform knowledge, and panel interviews with marketing leadership.
Key Assessment Areas: Expect evaluation of your Hubspot expertise, email marketing campaign results, AI utilization skills, analytical capabilities, and creative content development abilities.
Application Tips: Highlight specific email campaign metrics and results from previous roles. Showcase Hubspot certifications if available. Prepare examples of how you've used AI to enhance targeting and content creation.
ATS Keywords: Hubspot, Email Marketing, Marketing Automation, AI Content Creation, A/B Testing, Campaign Optimization, GDPR Compliance, WhatsApp Marketing, SMS Marketing, Segmentation, Property Investment
ASSUMPTION: These interview insights are based on standard practices for email marketing roles and the specific requirements mentioned in the listing, not on RWinvest's actual hiring process which isn't detailed.
🛠️ Tools & Technologies
- Hubspot (explicitly mentioned as primary platform)
- Email marketing automation tools
- WhatsApp Business API
- SMS marketing platforms
- AI content generation tools
- A/B testing and analytics platforms
- Data visualization and reporting tools
ASSUMPTION: Apart from Hubspot, specific tools aren't named in the listing. The above represent common technologies used in email, WhatsApp, and SMS marketing based on the responsibilities described. The emphasis on Hubspot suggests this is the primary marketing platform used.
👔 Cultural Fit Considerations
Company Values: While not explicitly stated, the listing suggests RWinvest values innovation (AI utilization), data-driven decision making, and creative approaches to marketing.
Work Style: The role requires both collaborative work (with marketing and design teams) and independent campaign management. Analytical thinking balanced with creative content development is emphasized.
Self-Assessment: Consider whether you thrive in an environment that balances creative marketing with analytical optimization. Are you comfortable working with property investment products? Do you enjoy the technical aspects of marketing platforms like Hubspot? Are you adaptable to managing multiple channels (email, WhatsApp, SMS)?
ASSUMPTION: Company culture isn't directly addressed in the listing. These inferences are based on the nature of the work described and the emphasis on both creative and analytical skills.
⚠️ Potential Challenges
This role spans multiple communication channels (email, WhatsApp, SMS) which may require maintaining expertise across various platforms and best practices.
The property investment industry has specific regulatory considerations that may affect marketing communications and claims.
The emphasis on AI skills suggests keeping up with rapidly evolving technology will be important.
Balancing creative content development with data-driven optimization may require diverse skill sets.
ASSUMPTION: These potential challenges are inferred from the job description and common challenges in similar roles. The actual difficulty of these aspects may vary based on the company's processes, resources, and team structure.
📈 Similar Roles Comparison
Unlike general Digital Marketing Managers who oversee multiple channels, this role specializes specifically in email, WhatsApp, and SMS marketing.
Compared to Content Marketing roles, this position places more emphasis on campaign metrics, audience targeting, and technical platform expertise.
While some CRM Manager roles involve email marketing, this position is more focused on campaign execution and optimization rather than overall customer relationship management.
This role appears more strategic than Email Marketing Specialist positions, which often focus more on execution than strategy development.
ASSUMPTION: This comparison is based on standard industry role definitions and may not reflect RWinvest's specific organizational structure or role definitions.
📝 Sample Projects
- Developing a segmented welcome email series for new property investors based on their investment preferences and behavior
- Creating and optimizing a WhatsApp campaign to notify investors of new property opportunities that match their criteria
- Implementing A/B testing on email subject lines and CTAs to improve open and conversion rates
- Designing a reengagement campaign for dormant subscribers using personalized content and AI-driven recommendations
- Setting up automated event-triggered emails for different stages of the property investment journey
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the property investment context, not confirmed ongoing projects at RWinvest.
❓ Key Questions to Ask During Interview
- How does the email marketing strategy integrate with RWinvest's overall marketing and sales approach for property investments?
- What are the current key performance indicators for email campaigns, and what targets would I be expected to achieve?
- How does the team currently use AI in email marketing, and what opportunities do you see to expand its application?
- Can you describe the typical investor journey and how email communications support different stages of that journey?
- What is the current state of Hubspot implementation, and are there any planned platform changes or upgrades?
- How does the commission structure work in relation to email marketing performance?
ASSUMPTION: These questions are suggested based on the role description and would need to be adapted to your specific circumstances and priorities. They aim to demonstrate both interest in the role and an understanding of strategic email marketing.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize your resume: Highlight your experience with Hubspot, email marketing metrics, and AI-driven content creation. Include specific campaign results with metrics.
- Prepare your portfolio: Compile examples of successful email campaigns you've created, especially those showing strong results in open rates, click-through rates, and conversions.
- Obtain relevant certifications: If you don't already have them, consider completing Hubspot certifications to demonstrate platform expertise.
- Research RWinvest: Familiarize yourself with their property investment offerings, target audience, and market positioning to contextualize your email marketing expertise.
- Network: Connect with current or former RWinvest employees on LinkedIn to gain insights into the company culture and marketing approach.
- ATS optimization: Ensure your resume includes key terms like "Hubspot," "email marketing," "marketing automation," "campaign optimization," and "A/B testing" to pass automated screening.