Email Marketing Coordinator

📌 Core Information

🔹 Job Title: Email Marketing Coordinator

🔹 Company: Two Circles

🔹 Location: New York, United States (Remote)

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and implementation of CRM strategies to drive engagement across the customer lifecycle
• Assisting with customer segmentation to enable targeted, relevant communications
• Building, testing, and launching campaigns across email, push, app, and other channels
• Defining and monitoring key CRM performance metrics and analyzing campaign results for optimization
• Managing technical components of campaign execution and ensuring quality control through thorough QA processes

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and attention to detail.

📋 Key Responsibilities

✅ Supporting the development and implementation of CRM strategies that drive engagement across the customer lifecycle

✅ Assisting with customer segmentation to enable targeted, relevant communications

✅ Building, testing, and launching campaigns across email, push, app, and other channels

✅ Defining and monitoring key CRM performance metrics such as retention and engagement

✅ Analyzing campaign results to support ongoing optimization efforts

✅ Managing technical components of campaign execution including filters, triggers, dynamic content, and tracking

✅ Executing A/B testing and ensuring quality control through thorough QA processes

✅ Troubleshooting and resolving platform or data-related issues as they arise

ASSUMPTION: This role requires a strong attention to detail and the ability to work efficiently in a structured, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-3 years of experience in CRM/email marketing, marketing operations, or a related field

Required Skills:

• Hands-on experience with a CRM or marketing automation platform (Braze, Salesforce Marketing Cloud, Airship, Adobe Campaign, etc.)
• Strong attention to detail and comfort working in structured, fast-paced environments
• Curiosity, eagerness to learn, and not afraid to dive into data or platform documentation
• Familiarity with basic HTML, project management tools, and QA processes

Preferred Skills:

• Experience with sports and entertainment marketing
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong foundation in CRM and email marketing, with a willingness to learn and adapt in a dynamic environment.

💰 Compensation & Benefits

Salary Range: $65,000 - $75,000 USD per year (This is the provided range, which may vary based on experience and performance)

Benefits:

• Competitive benefits package (specific details not provided)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is a starting point for negotiations and may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Two Circles operates in the Sports & Entertainment Marketing industry, focusing on growing audiences and revenues for leading sports and entertainment organizations by understanding fan behavior and preferences.

Company Size: Two Circles is a mid-sized company with 501-1,000 employees, providing ample opportunities for growth and collaboration.

Founded: Two Circles was founded in 2008 and has since grown to become a global leader in its industry, with offices in multiple countries.

Company Description:

• Two Circles grows audiences and revenues for the world’s leading sports and entertainment organizations by knowing fans best.
• The company manages billions of fan data interactions on behalf of over 950 clients around the globe, providing unparalleled insight into fan behavior and desire.
• Two Circles uses this data to grow the volume and value of fan relationships across all channels, increasing revenue across media rights, sponsorship, retail and licensing, and ticketing.

Company Specialties:

• Sports CRM
• Sports Marketing
• Commercial Strategy
• Digital Marketing
• Management Consultancy
• Customer Relationship Management
• Sports Data Management
• Data-driven Insight
• Consumer Research
• Content Creation
• Social Media
• Production
• Creative Technology

Company Website: www.twocircles.com

ASSUMPTION: Two Circles is a well-established company with a strong reputation in the sports and entertainment marketing industry, offering a dynamic and collaborative work environment.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or individuals with up to 2 years of experience in CRM or email marketing.

Reporting Structure: The Email Marketing Coordinator will report directly to the CRM Manager and work closely with cross-functional teams, including marketing, data, and technology.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may vary based on the candidate's location and the company's needs.

Growth Opportunities:

• Progression within the marketing department, such as advancement to a Senior Email Marketing Coordinator or CRM Manager role
• Expansion into other areas of the business, such as data analysis, consumer research, or content creation
• Opportunities to work on high-profile sports and entertainment marketing campaigns

ASSUMPTION: This role offers a strong foundation in CRM and email marketing, with ample opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Two Circles' New York office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 30 W 26th St, New York, 10010, US

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational opportunities
• The city is home to several major sports teams and events, providing ample opportunities for networking and professional development
• New York City has a competitive job market, with many opportunities for career growth and advancement

Work Schedule: The work schedule for this hybrid role may vary based on the candidate's location and the company's needs. Generally, full-time employees work 40 hours per week, with flexible hours and remote work options available.

ASSUMPTION: The work environment at Two Circles' New York office is dynamic, collaborative, and supportive, with a strong focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the CRM Manager and other team members
• Final interview with the Head of Marketing or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Technical skills and experience with CRM and email marketing platforms
• Attention to detail and ability to work efficiently in a structured, fast-paced environment
• Problem-solving skills and ability to troubleshoot technical issues
• Communication and collaboration skills, with the ability to work effectively with cross-functional teams

Application Tips:

• Highlight relevant experience and skills in your resume, with a focus on CRM and email marketing
• Tailor your cover letter to demonstrate your understanding of Two Circles' business and the role's requirements
• Prepare for behavioral interview questions that assess your problem-solving skills, attention to detail, and ability to work collaboratively

ATS Keywords: CRM, Email Marketing, Marketing Automation, Campaign Execution, Performance Tracking, A/B Testing, Quality Assurance, Attention to Detail, Data Analysis, Sports Marketing, Fan Engagement

ASSUMPTION: The application process for this role is competitive, with a strong focus on technical skills and experience in CRM and email marketing.

🛠️ Tools & Technologies

• CRM and marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, Airship, Adobe Campaign)
• Email marketing tools (e.g., Mailchimp, Constant Contact, Campaign Monitor)
• Project management tools (e.g., Asana, Trello, Jira)
• HTML and CSS for email design and testing
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used in this role may vary based on the company's needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Fan-centric: We put fans at the heart of everything we do
• Data-driven: We use data to inform our decisions and drive growth
• Collaborative: We work together to achieve our goals
• Innovative: We continuously seek new ways to improve and grow
• Accountable: We take responsibility for our actions and deliver on our promises

Work Style:

• Dynamic and fast-paced, with a strong focus on collaboration and teamwork
• Data-driven and results-oriented, with a commitment to continuous improvement
• Flexible and adaptable, with a willingness to learn and grow in a rapidly evolving industry

Self-Assessment Questions:

• Do you have a strong attention to detail and a commitment to data-driven decision making?
• Are you comfortable working in a structured, fast-paced environment and collaborating with cross-functional teams?
• Do you have a growth mindset and a willingness to learn and adapt in a dynamic and evolving industry?

ASSUMPTION: Two Circles values candidates who are passionate about sports and entertainment marketing, with a strong commitment to data-driven decision making and continuous learning.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines in a fast-paced environment
• Troubleshooting technical issues and ensuring campaign quality
• Adapting to changes in the industry and staying up-to-date with new tools and technologies
• Working with large datasets and analyzing campaign performance to drive optimization

ASSUMPTION: This role presents unique challenges and opportunities for growth and development in the sports and entertainment marketing industry.

📈 Similar Roles Comparison

• Compared to other CRM or email marketing roles, this position offers a unique focus on sports and entertainment marketing, with opportunities to work on high-profile campaigns and events
• In terms of industry-specific context, this role requires a strong understanding of fan behavior and preferences, as well as the ability to analyze and interpret data to drive engagement and revenue growth
• Career path comparison: This role provides a strong foundation in CRM and email marketing, with opportunities for progression within the marketing department or expansion into other areas of the business

ASSUMPTION: This role offers a unique blend of technical skills and industry-specific knowledge, with ample opportunities for growth and development in the sports and entertainment marketing industry.

📝 Sample Projects

• Developing and executing a targeted email campaign to drive fan engagement and ticket sales for a major sporting event
• Analyzing campaign performance data to optimize messaging and improve open rates and click-through rates
• Collaborating with cross-functional teams to create and execute a comprehensive CRM strategy for a sports organization

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, with a focus on data-driven decision making and fan engagement.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for campaign execution and optimization in this role?
• How does this role collaborate with other departments, such as data, consumer research, and content creation?
• What opportunities are available for professional development and growth within the company?
• How does Two Circles approach data privacy and security, particularly in relation to fan data?
• What is the company's strategy for staying competitive in the rapidly evolving sports and entertainment marketing industry?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role's requirements and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in CRM and email marketing
• Prepare for behavioral interview questions that assess your problem-solving skills, attention to detail, and ability to work collaboratively
• Research Two Circles' business and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.