Email Marketer (For Talent Pooling)

📌 Core Information

🔹 Job Title: Email Marketer (For Talent Pooling)

🔹 Company: Landed

🔹 Location: Indonesia

🔹 Job Type: {Full-time/Part-time/Contract}

🔹 Category: 📧 Email Marketing

🚀 Job Overview

This role is for talent-pooling purposes. While we are actively gathering a network of qualified candidates, there may not be an immediate opening. However, once a suitable opportunity arises, we will reach out to shortlisted candidates.

At Landed, we connect top creative talent with U.S. companies, offering exciting opportunities for growth, impact, and stability. As an Email Marketer, you'll play a key role in developing and executing email marketing strategies that captivate audiences and achieve business objectives.

📋 Key Responsibilities

• ✅ Plan, design, and implement effective email marketing campaigns to promote products or services.
• ✅ Create engaging and personalized email content that resonates with target audiences.
• ✅ Ensure email templates are optimized for various devices and platforms.
• ✅ Identify target audiences and grow our email subscriber list.
• ✅ Segment email lists based on behaviors, preferences, and engagement metrics.
• ✅ Maintain and update email databases for lead generation and nurturing.
• ✅ Monitor and analyze email campaign performance using key metrics such as open rates, click-through rates, and conversions.
• ✅ Conduct A/B testing to optimize email content, subject lines, and send times.
• ✅ Provide insights and recommendations to improve future campaigns.
• ✅ Work closely with the marketing and sales teams to align email strategies with overall business goals.
• ✅ Ensure all email communications comply with current best practices and industry regulations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Over 3 years of proven experience in planning and executing successful email marketing campaigns.

Skills: Proficiency in email marketing platforms and tools, strong analytical skills, excellent written communication and copywriting skills, familiarity with HTML and content management systems (a plus), and strong organizational and time-management skills.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: ASSUMPTION: Based on industry standards for similar email marketing roles in Indonesia, the compensation for this position is likely competitive and in line with the market rate.

🔍 Company Context

Industry Position: Landed is a company that connects top creative talent with U.S. companies, offering exciting opportunities for growth, impact, and stability.

Company Size: ASSUMPTION: Landed is likely a mid-sized or growing company, based on the need for an email marketing specialist to support its expansion efforts.

Company Stage: ASSUMPTION: Landed appears to be in a growth stage, as it is actively building a talent pool and seeking experienced email marketing professionals to support its expansion.

📊 Role Analysis

Career Level: ASSUMPTION: This role is likely at the mid-level, given the required 3+ years of experience in email marketing.

Reporting Structure: ASSUMPTION: The Email Marketer will likely report to the Marketing Manager or Director, as they will be responsible for aligning email strategies with the overall marketing team's objectives.

Team Size/Composition: ASSUMPTION: The email marketing team at Landed is likely small to medium-sized, as the role involves collaboration with both the marketing and sales teams.

Growth Opportunities: The successful Email Marketer may have opportunities to take on more responsibilities, contribute to the strategic planning, and potentially advance to a more senior marketing role within the company.

🌍 Location & Work Environment

Office Type: ASSUMPTION: Based on the remote work flexibility mentioned, this role is likely a hybrid or fully remote position.

Geographic Context: Indonesia is a diverse and rapidly growing market, with a strong digital economy and increasing demand for skilled marketing professionals.

Work Schedule: ASSUMPTION: The work schedule for this role is likely flexible, as long as the candidate can maintain reliable communication and meet deadlines.

Regional Considerations: ASSUMPTION: As a remote position, the successful candidate should be prepared to navigate cultural and time zone differences when communicating with the U.S.-based team.

💼 Interview & Application Insights

Typical Process: ASSUMPTION: The interview process for this role may include a phone/video screening, a technical assessment (e.g., email campaign design), and one or more in-depth interviews to evaluate the candidate's fit and experience.

Key Assessment Areas: Employers will likely focus on evaluating the candidate's email marketing expertise, data analysis skills, creativity, and ability to align strategies with business objectives.

Application Tips: Applicants should highlight their proven track record in developing and executing successful email campaigns, as well as their expertise in email marketing tools and analytics.

ATS Keywords: Resume keywords may include "email marketing," "campaign management," "audience segmentation," "A/B testing," "digital analytics," and "content creation."

🛠️ Tools & Technologies

Common email marketing platforms and tools used in this role may include Mailchimp, Constant Contact, HubSpot, Klaviyo, and other email service providers. Familiarity with HTML, content management systems, and data analysis software (e.g., Google Analytics) may also be beneficial.

👔 Cultural Fit Considerations

Company Values: ASSUMPTION: Landed likely values innovation, collaboration, and a results-driven approach, as evidenced by the emphasis on creating "impactful" email campaigns and working closely with the marketing and sales teams.

Work Style: ASSUMPTION: The ideal candidate should be self-motivated, adaptable, and comfortable working in a fast-paced, remote or hybrid environment.

Self-Assessment: Applicants should consider whether they thrive in a dynamic, fast-paced marketing environment, enjoy data-driven decision-making, and have a strong passion for email marketing and campaign optimization.

⚠️ Potential Challenges

ASSUMPTION: As a talent-pooling role, the successful candidate may face the challenge of maintaining engagement and momentum without an immediate opening. Additionally, the need to align email strategies with the overall marketing and sales objectives may require strong cross-functional collaboration skills.

📈 Similar Roles Comparison

ASSUMPTION: This Email Marketer role is similar to other email marketing specialist or campaign manager positions, but with the added challenge of building a talent pool for future opportunities. The focus on data-driven decision-making, audience segmentation, and campaign optimization is common across the industry.

📝 Sample Projects

ASSUMPTION: Potential projects for the Email Marketer may include:

• Developing and executing a lead nurturing email campaign to engage a newly acquired email list
• Designing and testing email templates to optimize for conversions across different devices and platforms
• Analyzing campaign performance data to identify opportunities for improvement and provide recommendations to the marketing team
• Collaborating with the sales team to create personalized email outreach sequences for key prospects

❓ Key Questions to Ask During Interview

• How does the email marketing team collaborate with the broader marketing and sales departments to align strategies and achieve business objectives?
• What are the key performance metrics that the company uses to evaluate the success of email marketing campaigns, and how will my performance be measured?
• Can you provide an example of a recent email campaign that was particularly successful, and what were the key factors that contributed to its success?
• How does the company approach email list growth and maintenance, and what are the strategies used to engage and retain subscribers?