E-mail Marketing Specialist
ProjectGrowth📌 Core Information
🔹 Job Title: E-mail Marketing Specialist
🔹 Company: ProjectGrowth (recruiting for a design and marketing agency client)
🔹 Location: Fully Remote (Work from Home), with working hours 9 AM - 5 PM EST
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
This role focuses on driving brand growth and engagement through targeted email marketing strategies for a leading design and marketing agency. As an Email Marketing Specialist, you'll manage the complete email campaign lifecycle—from planning and content creation to deployment and analytics—with a focus on optimizing performance and ensuring regulatory compliance.
ASSUMPTION: The job type is assumed to be full-time based on the specified working hours (9 AM - 5 PM EST) and the comprehensive nature of responsibilities. The category is assumed to be Marketing based on the role's focus and responsibilities.
📋 Key Responsibilities
✅ Plan, create, and deploy high-impact email marketing campaigns for different audience segments
✅ Build and optimize email sequences for lead nurturing, onboarding, and customer retention
✅ Set up and manage automated email workflows to enhance engagement and conversion rates
✅ Continuously refine and optimize automations based on performance data
✅ Implement data-driven segmentation to personalize email content
✅ Conduct A/B testing to improve open rates, click-through rates, and conversions
✅ Track key email marketing metrics and optimize campaigns for better results
✅ Generate performance reports with insights and recommendations
✅ Ensure all campaigns comply with CAN-SPAM, GDPR, and other email marketing regulations
✅ Maintain email list hygiene and optimize for deliverability
✅ Collaborate with designers, copywriters, and strategists on content creation
✅ Stay current with email marketing trends, tools, and best practices
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years in email marketing, with at least 2 years in a digital marketing agency
Skills:
- Proficiency in email marketing software (Mailchimp, MyEmma, ActiveCampaign, etc.)
- Strong ability to track, measure, and optimize email performance
- Familiarity with email marketing regulations (CAN-SPAM, GDPR)
- Excellent written and verbal communication skills in English
- Ability to manage multiple campaigns, meet deadlines, and maintain quality
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: While no compensation details are provided, email marketing specialists in remote roles typically earn between $45,000-$75,000 USD annually depending on experience level. This role requiring 3+ years of experience likely falls in the mid to upper portion of this range.
📌 Applicant Insights
🔍 Company Context
Industry Position: The hiring company is described as a "leading design and marketing agency"
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: As a "leading" agency in the design and marketing space, the company likely has an established market presence and client base. The agency structure suggests a creative environment focused on client service excellence.
📊 Role Analysis
Career Level: Mid-level to Senior (based on 3+ years experience requirement)
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Not directly specified, though the comprehensive role suggests potential for advancement in digital marketing specialization
ASSUMPTION: This role likely reports to a Marketing Manager or Digital Marketing Director. Based on the mention of collaboration with designers, copywriters, and strategists, the specialist would be part of a cross-functional marketing team structure typical of agencies.
🌍 Location & Work Environment
Office Type: Fully Remote (Work from Home)
Geographic Context: Job posting is listed from Cairo, Egypt, but the role has EST working hours (9 AM - 5 PM)
Work Schedule: Standard business hours, 9 AM - 5 PM EST
Regional Considerations: The role requires alignment with Eastern Standard Time regardless of the applicant's location, which may require schedule adjustments for applicants in significantly different time zones
ASSUMPTION: While the job posting originates from Cairo, Egypt, the EST working hours suggest the team or clients are primarily based in North America. Applicants should be prepared to work US Eastern business hours regardless of their physical location.
💼 Interview & Application Insights
Typical Process: The listing specifies that applicants must fill in an application form and record a video showcasing skill sets
Key Assessment Areas: Likely focus on email marketing expertise, technical platform knowledge, analytics capabilities, and creative communication skills
Application Tips: Prepare a portfolio of successful email campaigns including metrics and results. Be ready to demonstrate platform expertise and knowledge of email marketing regulations
ATS Keywords: email marketing, campaign optimization, Mailchimp, MyEmma, ActiveCampaign, A/B testing, segmentation, automation, CAN-SPAM, GDPR, open rates, CTR, deliverability
ASSUMPTION: The video requirement suggests the company values presentation skills and personality fit. Applicants should prepare a concise, professional video highlighting their email marketing expertise and success stories.
🛠️ Tools & Technologies
Email marketing platforms: Mailchimp, MyEmma, ActiveCampaign
Email automation and workflow tools
Analytics and reporting tools
A/B testing frameworks
Customer segmentation tools
ASSUMPTION: While specific tools beyond the email marketing platforms aren't mentioned, proficiency with CRM systems, Google Analytics, HTML/CSS for email design, and project management software would be valuable based on standard industry requirements for similar roles.
👔 Cultural Fit Considerations
Company Values: Not explicitly stated
Work Style: Based on the job description, the role requires creativity, data-driven decision making, attention to detail, and cross-functional collaboration
Self-Assessment: Prospective applicants should consider:
- Am I comfortable in a remote work environment with regular deadlines?
- Do I thrive in an agency setting where I'll likely be supporting multiple client accounts?
- Am I both creative and analytical with the ability to balance both aspects?
- Can I effectively manage multiple campaigns simultaneously while maintaining quality?
ASSUMPTION: As a creative marketing agency, the company likely values innovation, results-oriented work, client satisfaction, and collaborative teamwork. The emphasis on data-driven decision making suggests a culture that balances creativity with measurable performance.
⚠️ Potential Challenges
Managing multiple client email campaigns simultaneously could create deadline pressure
Balancing creative aspects with technical and analytical requirements
Working remotely while maintaining effective collaboration with cross-functional team members
Adapting to evolving email marketing regulations and platform changes
Aligning work hours with EST time zone if located elsewhere
ASSUMPTION: These challenges reflect typical aspects of email marketing specialist roles in agency settings and are based on the comprehensive responsibilities outlined in the job description.
📈 Similar Roles Comparison
This Email Marketing Specialist role has broader responsibilities than some similar positions, combining both execution and strategy. Unlike narrower email roles that focus solely on deployment or content creation, this position encompasses the full campaign lifecycle including analytics and optimization.
Compared to a Marketing Automation Specialist, this role has more focus on the email channel specifically rather than broader marketing automation. Compared to a general Digital Marketing Specialist, this role has deeper specialization in email rather than covering multiple channels.
ASSUMPTION: This comparison is based on standard industry role definitions for marketing positions in agency settings.
📝 Sample Projects
1. Develop and implement a multi-touch email nurture campaign for new client leads that increases conversion rates
2. Create and test automated welcome sequences for new customers that improve onboarding engagement
3. Design and execute A/B testing strategies across email components (subject lines, CTAs, layout) to optimize performance metrics
4. Implement advanced list segmentation strategies that improve personalization and engagement metrics
5. Develop performance reports that track email KPIs and provide actionable recommendations for improvement
ASSUMPTION: These sample projects reflect typical applications of the responsibilities listed in the job description and represent common email marketing initiatives in agency settings.
❓ Key Questions to Ask During Interview
1. "Could you describe the types of clients I would be supporting and the industries they represent?"
2. "What email marketing platforms are your clients currently using, and are there plans to expand or change these?"
3. "How is the email marketing function integrated with other marketing channels and teams within the agency?"
4. "What does success look like for this role in the first 3-6 months?"
5. "Can you share examples of particularly successful email campaigns the agency has created for clients?"
6. "How does the team collaborate remotely to ensure effective communication and creative development?"
ASSUMPTION: These questions are designed for agency-specific email marketing roles and may need adaptation based on specific information provided during the interview process.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Prepare your application materials: Update your resume highlighting relevant email marketing experience, especially with the mentioned platforms (Mailchimp, MyEmma, ActiveCampaign). Include measurable results from past campaigns.
2. Create your skills showcase video: Plan a 2-3 minute video that demonstrates your email marketing expertise, shows examples of successful campaigns, and conveys your communication style. Consider including brief demonstrations of platform usage if applicable.
3. Complete the application form: Follow the instructions on the company's application portal, ensuring all required fields are completed accurately.
4. Optimize for ATS screening: Include key terms from the job description in your resume and application (email marketing, campaign optimization, segmentation, A/B testing, automation, CRM, analytics).
5. Prepare work samples: Collect examples of successful email campaigns you've created, including visual designs, performance metrics, and optimization strategies.
6. Research the agency: Review the agency's client portfolio and email marketing approach to better align your application with their specific style and needs.