Director of Marketing
Financeit📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Financeit
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
As the Director of Marketing at Financeit, you'll lead the strategic direction and execution of marketing initiatives for a point-of-sale financing provider serving major home improvement and retail organizations across Canada. Reporting to the VP, you'll manage a marketing team while developing and implementing integrated marketing strategies that drive acquisition, retention, and business growth. You'll be responsible for building innovative campaigns across multiple channels, leveraging data to engage businesses, and expanding Financeit's personal product portfolio.
ASSUMPTION: The role is categorized as "Marketing" based on the job title and responsibilities described, though no specific category was provided in the original listing.
📋 Key Responsibilities
✅ Contribute to department's strategic direction including annual objectives, budgeting, and marketing planning
✅ Support the VP in managing and growing the marketing and in-house creative team
✅ Develop and execute integrated marketing strategies for acquisition, retention, product launches, and customer communications
✅ Create multi-channel lead generation activities (SEO, SEM, Social, Direct Mail, etc.) with measurable results
✅ Develop market and customer insights to inform customer experience strategies
✅ Lead event strategy including dealer incentive trip programs
✅ Drive market research and define target customers across multiple sales verticals
✅ Collaborate with internal stakeholders to identify campaign requirements
✅ Create compelling content and offerings mapped to customer profiles
✅ Support Sales with necessary tools to drive pipeline to close
✅ Develop point-of-sale materials and resources for merchant partners
✅ Work with Business Intelligence to track and report on marketing program metrics
✅ Manage the company marketing budget
✅ Act as brand steward ensuring messaging follows brand guidelines
✅ Work with creative services to maintain and update materials
🎯 Required Qualifications
Education: Bachelor's degree/master's in marketing or related field
Experience: 10+ years of extensive marketing experience, 3-5 years in senior management position with direct reports
Skills:
- Breadth of knowledge in traditional to digital marketing channels (B2B/B2B2C)
- Exceptional writing, editing, communication, and presentation skills
- Experience in customer segmentation and verticalization
- Understanding of demographic and psychographic profiling
- Proficiency with marketing systems (email marketing, CRM, Salesforce, Pardot, SEM, social media)
- Experience designing marketing programs for retail environments
- Diplomatic relationship-building approach
- Strong team player with positive attitude
- Balance of strategic thinking and hands-on implementation
ASSUMPTION: While not explicitly stated as "required," the qualifications listed under "What you'll need to succeed" are interpreted as requirements rather than preferences based on the phrasing and context.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive pay and performance-based bonus
- Comprehensive medical, dental and vision coverage + Lifestyle Account
- RRSP Matching and Parental Leave Top-Up Program
- In-office massage, meditation & workout sessions
- Virtual events (Lunch & Learns, company parties, team activities)
- Career learning and development programs
- Hybrid work environment
Industry Comparison: The benefits package appears competitive for director-level marketing positions in the Toronto financial technology sector, with particular strength in workplace wellness offerings and flexibility.
ASSUMPTION: The compensation package is assumed to be competitive for the Toronto market based on the comprehensive benefits listed and the company's mention of "competitive pay," though specific salary figures are not provided.
📌 Applicant Insights
🔍 Company Context
Industry Position: Financeit is a point-of-sale financing provider serving some of the largest home improvement and retail organizations in Canada. Their platform enables businesses to offer customers affordable monthly payment options for significant purchases.
Company Size: Mid-sized (inferred from "small enough to make an impact within the company and large enough to make an impact in the market")
Company Stage: Established growth company with an award-winning culture (Winner of Canada's Most Admired Corporate Culture from 2018 to 2024)
ASSUMPTION: The company size is inferred from their statement about being "small enough" yet "large enough" and their mention of serving major organizations across Canada, suggesting a mid-sized operation rather than a startup or enterprise corporation.
📊 Role Analysis
Career Level: Senior leadership
Reporting Structure: Reports directly to the VP, with management responsibility for the marketing and in-house creative team
Team Size/Composition: Not specified, but involves leading a marketing team including creative staff
Growth Opportunities: Potential advancement to VP level, with exposure across departments including Sales, Business Intelligence, and direct interaction with merchant partners
ASSUMPTION: Career growth paths are inferred based on the reporting structure to a VP and the cross-functional nature of the role. The exact team size is not specified, though management of direct reports is clearly indicated.
🌍 Location & Work Environment
Office Type: Hybrid (explicitly mentions availability to work from the office 3 days a week)
Geographic Context: Toronto is Canada's largest city and a major financial hub with a vibrant technology sector. The city offers excellent public transportation, diverse cultural amenities, and a high standard of living, though with relatively high housing costs.
Work Schedule: Standard full-time with flexibility (hybrid arrangement specified)
Regional Considerations: Toronto has a competitive job market for marketing executives, with many financial and technology companies headquartered in the area. The city experiences cold winters, which may affect commuting considerations during winter months.
ASSUMPTION: The work environment details are based on the explicit mention of the hybrid arrangement requiring 3 days in office. The geographic context reflects standard knowledge about Toronto as a business center.
💼 Interview & Application Insights
Typical Process: Based on the "Next Steps" mentioned, applicants can expect an initial application screening followed by a phone interview if selected. For director-level positions, this would typically be followed by multiple rounds of interviews with executives and potential team members.
Key Assessment Areas: Strategic marketing expertise, team leadership ability, cross-functional collaboration skills, experience with integrated marketing campaigns, data-driven decision making, and cultural fit with Financeit's collaborative environment.
Application Tips: Highlight quantifiable marketing campaign results, team leadership experience, and expertise in both traditional and digital marketing channels. Emphasize experience in financial services or retail partner marketing if applicable.
ATS Keywords: Director of Marketing, B2B marketing, B2B2C, Salesforce, Pardot, SEM, customer segmentation, integrated campaigns, lead generation, marketing automation, retail marketing, point-of-sale
ASSUMPTION: The interview process details beyond the phone interview are based on standard practices for director-level positions in marketing, as the listing only specifies the initial application and phone interview stage.
🛠️ Tools & Technologies
Email marketing platforms, CRM systems (specifically Salesforce), Pardot (marketing automation), SEM tools, social media management platforms, analytics and reporting tools, content management systems
ASSUMPTION: While Salesforce and Pardot are explicitly mentioned, other specific tools are not named. The list above represents technologies typically associated with the marketing responsibilities described in the job listing.
👔 Cultural Fit Considerations
Company Values: Collaboration, inclusivity, fairness, and respect are explicitly stated as core values. The company emphasizes a positive, high-energy environment where people can make meaningful impact.
Work Style: Collaborative, team-oriented approach with cross-functional communication. Requires balance of strategic thinking with hands-on implementation ("rolling up your sleeves").
Self-Assessment: Potential candidates should consider:
- Do I thrive in a collaborative team environment?
- Am I comfortable balancing strategic direction with tactical execution?
- Do I enjoy building relationships across different departments?
- Am I passionate about marketing and helping businesses grow?
- Do I enjoy a dynamic culture that values inclusion and respect?
ASSUMPTION: The company values are directly stated in the job listing. The work style is inferred from statements about team collaboration, cross-functional partnerships, and the explicit mention of requiring both strategic and hands-on implementation skills.
⚠️ Potential Challenges
The role encompasses a broad range of marketing responsibilities across multiple channels and functions, suggesting a demanding position that requires versatility and effective time management. The expectation to balance strategic planning with hands-on implementation may be challenging, requiring strong prioritization skills. Working with multiple internal stakeholders and managing dealer/partner relationships adds complexity to the communication demands of the role.
ASSUMPTION: These challenges are inferred from the comprehensive list of responsibilities that span strategic planning, team management, campaign execution, and cross-functional collaboration, suggesting a role with significant breadth and complexity.
📈 Similar Roles Comparison
This Director of Marketing position differs from similar roles by its focus on both B2B and B2B2C strategies within the financial services sector. Unlike pure B2C marketing directors, this role requires understanding of business partner needs alongside end-consumer marketing. Compared to marketing directors in other industries, this position has a stronger emphasis on point-of-sale marketing materials and dealer support resources. The role combines elements of brand marketing, acquisition marketing, and partner enablement that might be separated in larger organizations.
ASSUMPTION: This comparison is based on standard industry patterns for director-level marketing positions, particularly within financial service companies that operate through business partnerships.
📝 Sample Projects
Based on the listed responsibilities, someone in this role might work on:
- Developing a comprehensive dealer incentive program to reward top partners, including an annual recognition trip
- Creating a multi-channel campaign to acquire new merchant partners in a targeted vertical market
- Building a complete resource center with point-of-sale materials that help merchants effectively offer financing options
- Implementing a lead nurturing program using Pardot to move prospects through the sales pipeline
- Conducting market research to identify new growth opportunities in specific retail segments
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and represent typical initiatives for a Director of Marketing in this type of company.
❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with the sales organization to ensure alignment on acquisition targets and lead quality?
- What are the most significant marketing challenges Financeit is currently facing, and how is this role expected to address them?
- How does Financeit measure marketing success beyond traditional metrics? What KPIs are most important to the executive team?
- Could you share examples of successful marketing campaigns or initiatives that have had significant impact for Financeit?
- How would you describe the balance between strategic planning and hands-on execution in this role?
- What opportunities exist for expanding Financeit's personal product portfolio, and how central is this to the overall marketing strategy?
ASSUMPTION: These questions are suggested based on the role description and typical considerations for director-level marketing positions. They may need adaptation based on specific interview dynamics and company context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To pursue this opportunity effectively:
- Customize your resume to highlight relevant marketing leadership experience, emphasizing quantifiable results from previous campaigns and team management achievements.
- Include key terms from the job description like "integrated marketing campaigns," "lead generation," "customer segmentation," and specific tools like "Salesforce" and "Pardot" to optimize for ATS screening.
- Prepare a compelling cover letter that demonstrates your understanding of point-of-sale financing and how your marketing expertise can drive growth in this specific business model.
- Research Financeit thoroughly before any interviews, exploring their service offerings, recent news, and market positioning.
- Connect with current employees on LinkedIn if possible to gain additional insights into the company culture.
- Submit your application as instructed and prepare for a potential phone interview as the first step in the process.
If selected for interviews, be prepared to discuss specific examples of marketing strategies you've implemented, teams you've led, and results you've achieved that align with Financeit's business objectives and collaborative culture.