Director of Content

🚀 Job Overview

iPullRank is seeking a Director of Content Strategy to lead their content and optimization team. This player-coach role involves developing content strategies for major clients while leading a team of content strategists, creators, developers, and optimization specialists. You'll ensure high-quality deliverables, drive professional development, and collaborate with other directors to enhance iPullRank's service offerings. The role bridges content strategy with execution while enforcing governance models and developing brand messaging architecture.

ASSUMPTION: Based on the description as a "player-coach" position, this role involves both hands-on content strategy work and team leadership. The seniority level appears to be director-level with significant responsibility for client deliverables and team management.

📋 Key Responsibilities

• ✅ Oversee all content deliverables, ensuring quality, comprehensiveness, and alignment with content, data, and SEO strategy
• ✅ Review content performance data to determine what content to build, optimize, and launch
• ✅ Develop multi-channel Content Strategy to inform client content creation efforts
• ✅ Lead content strategy team members and manage design and copywriting resources
• ✅ Build and manage a growing network of content creators and contributors
• ✅ Enforce content workflow and governance models both internally and externally
• ✅ Perform extensive content audits
• ✅ Lead brand voice and tone workshops for clients
• ✅ Lead ideation sessions for content creation
• ✅ Serve as trusted advisor and educator to clients
• ✅ Test and implement innovative methods of measuring content, campaigns, and tools
• ✅ Collaborate with Market Research/Analytics and Development teams for insights
• ✅ Partner with Operations, Client Services, and Business Development to support client acquisition
• ✅ Contribute to company thought leadership efforts

🎯 Required Qualifications

Education: Not specified

Experience: 10 years of experience in a similar role with team management experience

Skills:

• Strong understanding of digital marketing channels and measurement metrics (SEO, keyword research, information architecture, usability)
• Experience developing and analyzing content in digital environments (content audits, strategy recommendations, persona assessments)
• Experience developing content for various verticals and multiple brand voices
• Content presentation and delivery skills
• Experience with digital marketing tools (SEMRush, Google Analytics, Buzzsumo, Screaming Frog)
• Strong analytical skills to identify patterns and trends in data
• Experience leveraging market segmentation in Content Strategy development
• Experience defining brand messaging architecture and implementing governance models
• Proficiency in Microsoft Office or Google applications

Preferred Skills:

• Agency environment experience
• Experience with various Content Management Systems
• Experience with Conversion Rate Optimization platforms (Optimizely, Unbounce)
• Experience with Marketing Automation platforms (Marketo, HubSpot)

💰 Compensation & Benefits

Salary Range: $135,000 - $155,000

Benefits:

• 100% Medical, Dental, and Vision insurance
• 3 weeks of vacation
• Paid sick days and holidays

Industry Comparison: This compensation package is competitive for a Director-level content position in the New York market. The salary range aligns with or slightly exceeds industry averages for similar roles at digital marketing agencies, while the benefits package is standard for the industry.

ASSUMPTION: The industry comparison is based on typical Director-level content strategy salaries in the New York digital marketing agency space, which typically range from $120,000-$160,000 depending on experience and agency size.

🔍 Company Context

Industry Position: iPullRank is a ten-year-old digital marketing agency based in New York City, specializing in SEO, Content, and Generative AI services. Founded by industry leader Michael King, the company works with major brands across eCommerce, Financial Services, and Media, as well as mid-sized businesses.

Company Size: Mid-sized agency

Company Stage: Established (10 years in business) with a portfolio of enterprise clients

Notable Clients: Rocket Mortgage, American Express, Nordstrom, Warner Music Group, Target, and Adidas

ASSUMPTION: The company size is assumed to be mid-sized based on the description of being "small enough to be nimble but big enough to work with global heavyweights." The exact employee count is not specified in the listing.

📊 Role Analysis

Career Level: Senior/Director level

Reporting Structure: Likely reports to a VP or C-level executive (such as CMO, COO, or directly to the founder)

Team Size/Composition: Leads a team of content strategists, content creators, developers, and optimization specialists

Growth Opportunities: Potential path to VP of Content, Chief Content Officer, or broader strategic leadership roles within digital marketing

ASSUMPTION: The reporting structure and growth opportunities are inferred based on typical agency hierarchies. The role description mentions leading a team and collaborating with other directors, suggesting a senior leadership position with potential advancement to higher leadership roles.

🌍 Location & Work Environment

Office Type: Remote

Geographic Context: While iPullRank is based in New York City, the listing explicitly states it's a remote agency. New York is a major hub for digital marketing, advertising, and media, with a high concentration of agencies and potential clients.

Work Schedule: Standard full-time schedule with flexibility typical of remote agencies

Regional Considerations: Although remote, some travel to New York may be expected for key client meetings or team gatherings. The role involves collaboration across potentially different time zones.

ASSUMPTION: The work schedule is assumed to be standard full-time with potential flexibility based on the remote nature of the position and common practices in digital marketing agencies. Some travel may be required, though this isn't explicitly stated in the job description.

💼 Interview & Application Insights

Typical Process: Digital marketing agency director-level positions typically involve multiple rounds, including initial screening, portfolio review, panel interviews with leadership, and strategy presentation/case study exercises.

Key Assessment Areas:

• Content strategy expertise and process knowledge
• Team leadership and management capabilities
• Strategic thinking and business acumen
• Client communication and presentation skills
• Experience with enterprise clients
• Technical understanding of SEO and content performance metrics

Application Tips:

• Showcase content strategy frameworks you've developed
• Highlight quantifiable results from previous content campaigns
• Demonstrate experience with both team leadership and hands-on strategy work
• Emphasize experience with enterprise clients in the mentioned verticals
• Prepare case studies that demonstrate your approach to content strategy challenges

ATS Keywords: content strategy, content governance, SEO, digital marketing, team leadership, brand messaging, content audits, analytics, marketing technology, content performance, content optimization

ASSUMPTION: The interview process and assessment areas are based on standard practices for director-level content positions in digital marketing agencies and not specifically outlined in the job description.

🛠️ Tools & Technologies

• SEO Tools: SEMRush, Screaming Frog
• Analytics: Google Analytics, Buzzsumo
• Optimization Platforms: Optimizely, Unbounce (preferred)
• Marketing Automation: Marketo, HubSpot (preferred)
• Office Suites: Microsoft Office, Google Workspace
• Content Management Systems: Various (experience preferred)

ASSUMPTION: While specific tools like SEMRush, Google Analytics, and Screaming Frog are mentioned, experience with additional content strategy and management tools would likely be valuable but isn't explicitly required in the listing.

👔 Cultural Fit Considerations

Company Values: iPullRank's values are explicitly defined as PROUD:

• Proactive: Problem-solving before issues arise
• Reliable: Delivering on commitments
• Outstanding: Consistently aiming for excellence
• Useful: Creating purposeful and impactful work
• Dedicated: Committed to client goals

Work Style: Fast-paced, innovative, results-driven, collaborative with a strong emphasis on both strategic thinking and execution

Self-Assessment:

• Are you comfortable balancing hands-on work with team leadership?
• Do you thrive in an environment that values proactive problem-solving?
• Can you effectively bridge strategy development with practical implementation?
• Are you passionate about driving measurable results through content?
• Do you enjoy collaborating across departments in a dynamic agency setting?

⚠️ Potential Challenges

• Balancing direct client work with team management responsibilities
• Managing content strategy across diverse client industries and needs
• Coordinating with multiple teams (Analytics, Development, Client Services)
• Meeting high performance expectations while maintaining work-life balance
• Remote team management may present communication and collaboration challenges

ASSUMPTION: These challenges are inferred from the dual nature of the role (player-coach) and the wide range of responsibilities described. The balance between client work and team leadership appears to be a central aspect of the position that could present challenges for time management.

📈 Similar Roles Comparison

This Director of Content Strategy role differs from similar positions in several ways:

• vs. Head of Content: More strategic and less focused on day-to-day content production
• vs. SEO Director: More focus on content strategy and less on technical SEO aspects
• vs. Content Marketing Director: Stronger emphasis on governance, architecture, and optimization rather than just distribution and promotion
• vs. Creative Director: More data-driven and performance-focused rather than purely creative direction

The "player-coach" aspect makes this role more hands-on than many director positions that are solely focused on management and strategy.

ASSUMPTION: This comparison is based on standard industry role definitions and may vary between organizations.

📝 Sample Projects

• Developing a comprehensive content governance framework for a financial services client to ensure regulatory compliance while maintaining brand voice
• Leading a cross-channel content audit and optimization project for an eCommerce client to improve search visibility and conversion rates
• Creating a content measurement framework that ties content performance to business KPIs for executive reporting
• Facilitating brand messaging workshops for a media company expanding into new market segments
• Designing and implementing a scalable content creation workflow system to improve efficiency across the agency

ASSUMPTION: These sample projects are derived from the responsibilities listed in the job description and represent typical work for a Director of Content Strategy in a digital marketing agency setting.

❓ Key Questions to Ask During Interview

1. How does content strategy integrate with iPullRank's SEO and Generative AI service offerings?
2. What's the current composition of the content team, and what are their strengths and development areas?
3. Can you share an example of a successful content initiative that significantly impacted a client's business?
4. How does iPullRank measure success for content strategy engagements?
5. What are the biggest content challenges your clients are currently facing?
6. How does the company support professional development and innovation within the content team?

ASSUMPTION: These questions are suggested based on common areas of interest for director-level content strategy roles and may need to be tailored based on specific interview contexts.