📌 Core Information
🔹 Job Title: Director Marketing Retail Customer Acquisition (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid (2 office days per week)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote options up to 3 days per week
🚀 Job Overview
Key aspects of this role include:
- Leading customer acquisition strategies across Europe for Autohero, AUTO1 Group's retail brand
- Managing and developing a high-performing team to drive performance across various online and offline channels
- Defining and executing a comprehensive customer acquisition strategy to ensure measurable ROI
- Collaborating with cross-functional teams to align acquisition strategies with broader business goals
- Exploring and scaling emerging channels to maintain a competitive edge
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision-making and performance optimization.
📋 Key Responsibilities
✅ Define and execute a comprehensive paid and organic customer acquisition strategy to drive growth and profitability across all markets, ensuring every marketing investment delivers measurable ROI
✅ Leverage advanced analytics and statistical methodologies to optimize campaigns, uncover new opportunities, and identify growth potential across all channels
✅ Collaborate closely with Customer Journey, Product Development, and other teams to align acquisition strategies with broader business goals, ensuring seamless integration and execution
✅ Stay ahead of market trends, competitive dynamics, and customer behavior to inform and refine marketing strategies
✅ Build and develop a high-performing team by fostering a collaborative and results-oriented culture, mentoring team members, and enabling them to grow into future leaders
✅ Explore and scale emerging channels, such as influencer marketing and referral programs, while maintaining a focus on performance and business impact
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: Proven expertise in leading customer acquisition initiatives across both online and offline channels, with a focus on measurable business outcomes (5-10 years)
Required Skills:
- Strong data-driven decision-making skills, with the ability to analyze complex datasets and translate insights into actionable strategies
- Creative and innovative thinker, skilled in testing new ideas, uncovering opportunities, and driving continuous improvement
- Demonstrated leadership experience in managing and developing high-performing teams, fostering collaboration, accountability, and professional growth
- Excellent communication and problem-solving skills, with the ability to align strategies and build strong relationships across teams
- Adaptable and results-oriented, thriving in dynamic, fast-paced environments while maintaining a focus on execution and business goals
- Familiarity with the automotive market is a plus, but a strong understanding of market dynamics, customer behavior, and competitive landscapes is essential
Preferred Skills:
- Experience working in a fast-paced, growth-oriented startup environment
- Fluency in multiple European languages
ASSUMPTION: Candidates with a proven track record in customer acquisition, strong analytical skills, and leadership experience will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (gross), depending on experience and qualifications. This estimate is based on industry standards for similar roles in Berlin.
Benefits:
- Equity
- Unlimited contract with 30 days of vacation
- Dedicated education budget for online courses, conferences, and trainings
- Mental well-being support with free access to Headspace
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars
Working Hours: Full-time, with flexible working hours and remote options up to 3 days per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet. AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars.
Company Size: 5,001-10,000 employees. As a large company, AUTO1 Group offers a diverse working environment and opportunities for professional growth.
Founded: 2012. AUTO1 Group has been operating in the market for over a decade, providing ample time for the company to establish itself and grow.
Company Description:
- AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars.
- The company operates in over 30 countries and offers local European consumer brands, like wirkaufendeinauto.de, that provide consumers with the fastest and easiest way to sell their cars.
- The merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals. With the retail brand Autohero, the company is using its technology, scale, and operational excellence to develop the best consumer experience for buying a car online.
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- And disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group's diverse range of brands and operations provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for driving customer acquisition strategies across Europe.
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a team of customer acquisition professionals.
Work Arrangement: Hybrid, with 2 office days per week and remote options up to 3 days per week.
Growth Opportunities:
- As a senior-level role, there may be opportunities for the candidate to grow into a more senior position within the company, such as Vice President of Marketing or Chief Marketing Officer.
- The company's rapid growth and expansion into new markets may also present opportunities for the candidate to take on additional responsibilities or lead new initiatives.
ASSUMPTION: The candidate's success in this role and their ability to drive measurable business results will be crucial in determining future growth opportunities within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central Berlin.
Office Location(s): Bergmannstraße 72, 10961 Berlin, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech scene and a high quality of life.
- The office is located in the trendy Friedrichshain-Kreuzberg district, known for its nightlife, street art, and diverse food scene.
- The area is well-connected by public transportation, making it easy for employees to commute to and from work.
Work Schedule: Full-time, with flexible working hours and remote options up to 3 days per week
ASSUMPTION: The candidate's ability to thrive in a dynamic, fast-paced work environment and adapt to the company's culture will be crucial for success in this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the Chief Marketing Officer (CMO)
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Leadership and team management skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your customer acquisition experience and relevant skills.
- Prepare examples of your past successes in driving measurable business results through customer acquisition strategies.
- Research the company and the role to demonstrate your understanding of the business and your fit for the position.
ATS Keywords: Customer Acquisition, Paid Search, Organic Search, YouTube, TV, Radio, Influencer Marketing, Referral Programs, Data Analysis, Team Leadership, Strategic Vision, Operational Excellence, Campaign Optimization
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Microsoft Excel
- Asana or similar project management tools
- Slack or similar communication platforms
ASSUMPTION: The candidate should have experience with common marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Results-oriented
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay up-to-date with market trends and customer behavior in the automotive industry?
- Can you provide an example of a time when you successfully led a team to optimize a customer acquisition campaign and drive measurable business results?
- How do you balance strategic planning with hands-on execution, and how do you prioritize your time and resources to ensure both are effectively addressed?
ASSUMPTION: Candidates who are passionate about the automotive industry, data-driven decision-making, and collaborative teamwork will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- The role requires a strong understanding of both online and offline marketing channels, which may necessitate learning and adapting to new platforms and strategies.
- The fast-paced, dynamic nature of the company and the role may present challenges in terms of balancing multiple priorities and managing time effectively.
- The candidate may face competition from other experienced marketing professionals seeking similar roles within the company.
- The role involves working with a diverse, international team, which may present communication and cultural challenges that the candidate must navigate.
ASSUMPTION: The candidate's ability to adapt to new environments, manage multiple priorities, and thrive in a diverse, international team will be crucial for success in this role.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Head of Customer Acquisition role, but with a broader scope and greater responsibility for driving customer acquisition strategies across Europe.
- Unlike some customer acquisition roles that focus solely on online channels, this role requires a strong understanding of both online and offline marketing channels to drive measurable business results.
- Career progression in this role may lead to more senior positions within the company, such as Vice President of Marketing or Chief Marketing Officer.
ASSUMPTION: The candidate's understanding of the role's unique requirements and their ability to compare and contrast it with similar roles in the industry will be important for their success in the application process.
📝 Sample Projects
- Developing and executing a comprehensive customer acquisition strategy for Autohero's launch in a new European market
- Optimizing a paid search campaign to improve ROI by 20% within the first three months of implementation
- Leading a team to research and implement an influencer marketing strategy that drives measurable business results
ASSUMPTION: The candidate's ability to provide specific, relevant examples of their past successes in customer acquisition projects will be crucial for demonstrating their qualifications and fit for the role.
❓ Key Questions to Ask During Interview
- How does the company support the professional growth and development of its marketing team members?
- Can you describe the company's approach to measuring and optimizing customer acquisition campaigns across various channels?
- How does the company foster collaboration and information-sharing between its marketing and other departments, such as Product Development and Customer Journey?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
ASSUMPTION: The candidate's ability to ask insightful, well-researched questions will demonstrate their interest in the role and their understanding of the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your customer acquisition experience and relevant skills, using the ATS keywords provided.
- Prepare examples of your past successes in driving measurable business results through customer acquisition strategies, focusing on both online and offline channels.
- Research the company and the role to demonstrate your understanding of the business and your fit for the position.
- Follow up with the hiring manager, Joanna Sinicka, one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.