Director Digital Marketing
Honeywellπ Core Information
πΉ Job Title: Director Digital Marketing
πΉ Company: Honeywell
πΉ Location: Bangalore, KarnΔtaka, India
πΉ Job Type: Full-time
πΉ Category: π Digital Marketing
π Essential Job Details
π Job Overview
As the Director of Digital Marketing for Honeywell Building Automation, you will lead and execute digital marketing strategies to drive demand generation, campaigns, sales collateral, and events. You'll report directly to the VP of Marketing while managing a team of digital marketing professionals. Your role is pivotal in leveraging marketing technology to create and optimize campaigns that support business objectives, with a particular focus on the Building Automation division's website UX/CX and marketing technology stack.
ASSUMPTION: This is a senior leadership position based on the reporting structure to a VP and responsibility for team management. The job appears to be primarily focused on the Building Automation business unit within Honeywell, though this is explicitly stated in the listing.
π Key Responsibilities
Strategic Leadership:
β Develop and implement the digital marketing vision and strategy for Building Automation
β Lead and manage a team of digital marketing specialists across SEO, paid search, programmatic advertising, social media, and email marketing
β Drive the UX and CX of the Building Automation website
β Manage the marketing technology stack including Customer Data Platform (CDP) and Marketo
Campaign Management:
β Develop and execute digital marketing campaigns across various channels
β Analyze, report on, and optimize campaign performance
β Drive optimization and scale campaigns through hypothesis-driven test-and-learn approaches
β Lead relationship with IT to ensure website quality, SEO optimization, and functionality
Cross-functional Collaboration:
β Collaborate with teams to align digital marketing initiatives with overall business objectives
β Direct content management, design, social and paid media priorities with Creative and Content team
β Determine and manage digital marketing budgets
People Leadership:
β Coach, mentor, and develop team members
β Identify and develop successors within the team
β Drive employee engagement and retention
β Foster an inclusive and collaborative team environment
β Recruit top talent and promote a culture of excellence
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field
Experience:
- 8+ years of total experience in digital marketing, with a focus on B2B marketing
- 3+ years at a digital marketing or media agency
- Proven track record of developing and optimizing successful digital marketing strategies
- Experience driving results through SEM, social media, programmatic, and email marketing
Skills:
- Strong analytical skills and ability to derive insights from data
- Ability to lead development and usage of marketing technology stack
- Excellent communication and collaboration skills
- Leadership and team management capabilities
Preferred Qualifications:
- Master's degree in Marketing or related field
- Experience applying AI to digital marketing applications
- Building automation industry experience
- Knowledge of creative and content best practices
π° Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Referral Bonus: βΉ30,000
Industry Comparison: Director-level digital marketing positions in Bangalore typically command competitive salaries in the upper tier of the market, especially for multinational corporations like Honeywell.
ASSUMPTION: While specific compensation details aren't provided, similar director-level positions at multinational companies in Bangalore typically offer comprehensive benefits packages including health insurance, retirement benefits, and performance bonuses. The compensation is likely to be in the top quartile for marketing leadership roles in the region.
π Applicant Insights
π Company Context
Industry Position: Honeywell is a Fortune 100 multinational conglomerate with significant presence in aerospace, building technologies, performance materials, and safety solutions. The Building Automation division is part of Honeywell's Building Technologies segment, which is a major player in smart building solutions and controls.
Company Size: Global organization with approximately 110,000 employees worldwide
Company Stage: Well-established enterprise company with over 100 years of history
ASSUMPTION: Company size information is based on publicly available data about Honeywell as a global corporation. The Building Automation division is assumed to be a significant business unit based on Honeywell's known market presence in building technologies.
π Role Analysis
Career Level: Senior leadership position (Director)
Reporting Structure: Reports directly to VP of Marketing
Team Size/Composition: Will lead a team of digital marketing specialists across various disciplines (SEO, paid search, social media, etc.)
Growth Opportunities: Potential path to VP-level marketing positions, with opportunities to expand scope across additional business units or geographic regions
ASSUMPTION: Growth trajectory is based on typical career progression within large multinational organizations. The team size isn't explicitly stated but implied by the requirement to lead specialists across multiple digital marketing disciplines.
π Location & Work Environment
Office Type: In-office (Bangalore)
Geographic Context: Bangalore is India's tech hub with a vibrant multinational corporate presence. It offers a dynamic environment for marketing professionals with access to digital talent and innovation.
Work Schedule: Standard full-time schedule, likely with some flexibility as appropriate for a leadership role
Regional Considerations: Bangalore offers a cosmopolitan environment with excellent connectivity and a large pool of marketing talent, though traffic congestion can impact commute times.
ASSUMPTION: Work arrangement is assumed to be primarily in-office based on the specific mention of Bangalore as the location. No remote or hybrid options are mentioned in the listing.
πΌ Interview & Application Insights
Typical Process: For director-level positions at Honeywell, expect multiple rounds including initial HR screening, functional interviews with senior marketing leadership, potential case studies or presentations demonstrating marketing strategy capabilities, and final executive approvals.
Key Assessment Areas:
- Strategic thinking and vision development
- Digital marketing expertise across multiple channels
- Leadership and team management abilities
- Analytical skills and data-driven decision making
- Experience with marketing technology platforms
Application Tips:
- Highlight measurable results from previous digital marketing initiatives
- Showcase experience managing cross-functional teams and agency relationships
- Demonstrate knowledge of marketing technology stacks, particularly CDP and Marketo
- Emphasize B2B marketing experience, especially in a technical industry
ATS Keywords: digital marketing director, B2B marketing, marketing technology, CDP, Marketo, team leadership, SEO, SEM, programmatic advertising, social media marketing, email marketing, campaign optimization, digital strategy, website UX/CX
ASSUMPTION: Interview process details are based on standard practices for director-level positions at large multinational companies and may vary based on Honeywell's specific procedures.
π οΈ Tools & Technologies
The role specifically mentions experience with:
- Customer Data Platform (CDP)
- Marketo
Other relevant technologies likely include:
- SEO tools (SEMrush, Ahrefs, Moz)
- Search advertising platforms (Google Ads, Bing Ads)
- Social media marketing platforms
- Programmatic advertising platforms
- Analytics tools (Google Analytics, Adobe Analytics)
- CRM systems (likely Salesforce based on integration with Marketo)
ASSUMPTION: Beyond the explicitly mentioned CDP and Marketo, these additional technologies represent industry-standard tools for the digital marketing functions described in the role. The exact marketing technology stack may vary.
π Cultural Fit Considerations
Company Values: Honeywell emphasizes leadership, innovation, and diversity as stated in the job posting. The company likely values data-driven decision making, strategic thinking, and collaborative approaches.
Work Style: The role appears to require a balance of strategic leadership and hands-on management, with significant cross-functional collaboration and team development responsibilities.
Self-Assessment Questions:
- Are you comfortable leading teams while also collaborating with cross-functional stakeholders?
- Do you thrive in a structured corporate environment that values innovation within established processes?
- Can you balance strategic vision with practical implementation and budget management?
- Are you passionate about developing team members and creating an inclusive environment?
ASSUMPTION: Company culture insights are derived from the job description's emphasis on leadership, innovation, diversity, and team development, as well as Honeywell's public corporate values and industry reputation.
β οΈ Potential Challenges
- Balancing strategic leadership with hands-on management of multiple digital marketing channels
- Managing cross-functional stakeholders including Marketing VP, IT department, and Creative/Content teams
- Optimizing digital marketing performance within established budgetary constraints
- Leading website UX/CX initiatives that may involve technical implementation challenges
- Building and developing a high-performing team across specialized digital marketing disciplines
ASSUMPTION: These challenges are inferred from the scope of responsibilities described in the job listing and typical challenges in similar director-level marketing positions within large organizations.
π Similar Roles Comparison
This Director of Digital Marketing position at Honeywell differs from similar roles in several ways:
- vs. CMO/VP Marketing: More focused on digital execution rather than overall marketing strategy, typically with narrower scope (Building Automation division)
- vs. Digital Marketing Manager: Higher strategic responsibility and people leadership expectations with direct reporting to VP level
- vs. Agency Digital Director: In-house focus on a specific business unit rather than multiple client accounts, with deeper integration into business objectives
- vs. Ecommerce Director: Greater emphasis on B2B lead generation and complex sales cycles rather than direct online transactions
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
π Sample Projects
Based on the responsibilities listed, someone in this role might work on:
- Redesigning the Building Automation website UX to improve lead generation and customer satisfaction metrics
- Implementing a unified Customer Data Platform strategy to improve personalization across digital touchpoints
- Developing an integrated digital campaign strategy to support a new Building Automation product launch
- Creating a dashboard system for cross-channel campaign performance measurement and optimization
- Establishing a test-and-learn methodology for continuous improvement of digital marketing initiatives
- Implementing an SEO strategy to increase organic traffic and qualified leads for building automation solutions
ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description and typical initiatives for a Director of Digital Marketing in the building technology sector.
β Key Questions to Ask During Interview
- What are the most significant digital marketing challenges facing the Building Automation division currently?
- How is marketing performance measured and what KPIs would success in this role be evaluated against?
- Could you describe the current composition of the digital marketing team and any immediate hiring priorities?
- What is the current state of the marketing technology stack and are there plans for enhancements or integrations?
- How does the digital marketing strategy for Building Automation align with Honeywell's broader business objectives?
- What opportunities exist for collaboration between Building Automation and other Honeywell business units on digital initiatives?
ASSUMPTION: These questions are suggested based on the role description and would be appropriate for evaluating fit and demonstrating interest in this specific position.
π Disclaimer
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
π Next Steps for Applicants
If you're interested in pursuing this opportunity:
- Update your resume to highlight relevant B2B digital marketing leadership experience, incorporating key ATS terms like "digital marketing strategy," "marketing technology," "team leadership," and specific platforms like "Marketo" and "CDP"
- Prepare a portfolio of digital marketing campaigns and initiatives you've led, with measurable results and strategic context
- Research Honeywell's Building Automation products and solutions to understand the technical context of your potential marketing role
- Connect with current or former Honeywell employees on LinkedIn to gain insights into the company culture and interview process
- Prepare specific examples that demonstrate your experience in each key responsibility area, particularly team leadership, website UX/CX improvement, and marketing technology management
- Consider your leadership philosophy and be ready to discuss how you develop and mentor team members
When applying, ensure your application emphasizes your strategic thinking, leadership capabilities, and technical marketing expertise to align with what this senior position requires.