Digital Strategist
Staff4Me📌 Core Information
🔹 Job Title: Digital Strategist
🔹 Company: Staff4Me
🔹 Location: Philippines
🔹 Job Type: Not specified
🔹 Category: 🌐 Digital Marketing
📌 Essential Job Details
🚀 Job Overview
Staff4Me is recruiting a Digital Strategist to support their healthcare marketing client based in Sioux Falls, SD. This role focuses on developing data-driven marketing strategies for healthcare clients, with emphasis on SEO, PPC management, and performance analytics. You'll work closely with the COO and Project Managers to optimize websites, drive traffic, and generate leads in a HIPAA-compliant environment.
ASSUMPTION: While the job posting is from Staff4Me and mentions "our client" repeatedly, it appears this is a recruiting role where the successful candidate would work for Staff4Me's client in the healthcare marketing sector. The work appears to be for a digital marketing agency specializing in healthcare clients.
📋 Key Responsibilities
- 📊 Reporting (25%)
- Prepare monthly reports on website performance, lead conversion, and ad performance
- Meet with clients to discuss reports and strategies
- Track, measure, and analyze website performance
- 🔍 SEO (35%)
- Optimize on-page web content to match searcher intent and improve rankings
- Perform keyword research and competitive analysis
- Conduct technical SEO audits and implement recommendations
- Execute link-building opportunities
- 💼 Sales/Audits (20%)
- Conduct competitor research for clients
- Provide recommendations to improve traffic, engagement, and conversions
- 📣 Digital Ads (10%)
- Plan, create, and manage PPC campaigns across Google and Microsoft
- Optimize campaigns for conversion rates and ROAS
- Implement retargeting campaigns
- Set up and manage A/B testing
- 📝 Administrative (5%)
- 🎓 Training (5%)
- Stay current with industry trends and educate team members
🎯 Required Qualifications
Education: Not specified
Experience:
- 3+ years of SEO experience
- Minimum 2+ years of hands-on PPC experience
Skills:
- Proficiency with SEMRush or Ahrefs, Google Analytics/G4, Google Search Console
- Google Ads and Microsoft Advertising expertise
- Experience with Screaming Frog and Google Tag Manager
- Technical SEO knowledge (crawling, indexation, canonicalization, page speed)
- HTML and CSS knowledge
- Strong copywriting and communication skills
- Project management abilities
- Social media ad campaign experience
Certifications: Google Ads Certification
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Paid time off
- Hybrid work environment (work from home part-time or full-time)
- Professional development planning, coaching, and mentoring
- Team gatherings and industry events
Industry Comparison: Not specified
ASSUMPTION: Based on the Philippines location, this appears to be a remote role supporting a US-based healthcare marketing company. The compensation is likely competitive for the Philippines market for digital marketing specialists with 3+ years of experience, though specific figures are not provided.
📌 Applicant Insights
🔍 Company Context
Industry Position: Staff4Me appears to be a recruiting or staffing agency connecting talent with healthcare marketing clients. Their client specializes in data-driven healthcare marketing strategies designed to target patients while maintaining HIPAA compliance.
Company Size: Not specified
Company Stage: The client appears to be in a growth stage based on the mention of "growing list of clients."
ASSUMPTION: Based on the job description mentioning a "growing list of clients" and team-based approach, the client company appears to be an established healthcare marketing agency with multiple clients rather than a startup. Staff4Me is likely handling recruitment for this client.
📊 Role Analysis
Career Level: Mid to Senior level based on the required 3+ years of SEO experience and 2+ years of PPC experience
Reporting Structure: Works alongside the COO and Project Managers
Team Size/Composition: Not specified, but references to a "work family" suggest a close-knit team
Growth Opportunities: Professional development planning, coaching, and mentoring are mentioned as benefits
ASSUMPTION: Based on the comprehensive responsibilities and cross-functional collaboration mentioned, this appears to be a mid-to-senior level position that could lead to leadership opportunities in digital marketing within a healthcare-focused agency.
🌍 Location & Work Environment
Office Type: Hybrid - option to work remotely part-time or full-time
Geographic Context: Position is in the Philippines, supporting a client based in Sioux Falls, SD (USA)
Work Schedule: Not specified, though flexibility is mentioned as a benefit
Regional Considerations: This position will likely involve working across time zones, as it appears to be a Philippines-based role supporting a US company
ASSUMPTION: This appears to be a remote role based in the Philippines working for a US healthcare marketing agency. The time zone difference (approximately 13 hours between Philippines and South Dakota) may require some scheduling flexibility for meetings with the US team and clients.
💼 Interview & Application Insights
Typical Process: For digital marketing roles, particularly those handling SEO and PPC, the interview process typically includes an initial screening, technical assessment of SEO/PPC knowledge, portfolio review, and final interviews with team leads
Key Assessment Areas: Technical SEO knowledge, PPC campaign management experience, analytics proficiency, healthcare marketing understanding, and HIPAA compliance awareness
Application Tips: Highlight specific SEO and PPC campaign results with metrics, demonstrate experience with the required tools, and emphasize any healthcare industry knowledge
ATS Keywords: SEO, PPC, Google Ads, technical SEO, healthcare marketing, HIPAA compliance, SEMRush, Ahrefs, Google Analytics, conversion optimization, keyword research
ASSUMPTION: These insights are based on standard interview processes for digital marketing positions with SEO and PPC specialization, particularly in regulated industries like healthcare.
🛠️ Tools & Technologies
- SEO Tools: SEMRush, Ahrefs, Screaming Frog
- Analytics: Google Analytics/G4, Google Search Console
- Advertising: Google Ads, Microsoft Advertising
- Tag Management: Google Tag Manager
- Development: HTML, CSS, WordPress
- Marketing Automation: HubSpot (preferred), Marketo, Pardot, SharpSpring, Salesforce (beneficial)
ASSUMPTION: While these tools are explicitly mentioned, proficiency with other common digital marketing tools like SEO crawlers, rank tracking software, and A/B testing platforms would likely be beneficial but not required.
👔 Cultural Fit Considerations
Company Values: The job listing emphasizes a "work family" environment with team gatherings and events, suggesting a collaborative and social culture
Work Style: The position requires a mix of analytical thinking, creativity, attention to detail, and strong project management, with an emphasis on continuous learning
Self-Assessment:
- Are you comfortable balancing technical SEO tasks with strategic marketing initiatives?
- Do you enjoy analyzing data and translating it into actionable recommendations?
- Can you thrive in a hybrid work environment while maintaining strong client relationships?
- Are you adaptable to working in regulated industries with compliance requirements?
ASSUMPTION: The emphasis on team culture and professional development suggests a supportive work environment that values collaboration and growth. The mention of "ambition to be a leader" indicates potential advancement opportunities for those who demonstrate initiative.
⚠️ Potential Challenges
- Balancing multiple responsibilities across SEO, PPC, reporting, and client management
- Working within HIPAA compliance requirements for healthcare marketing
- Managing time zone differences between the Philippines and US-based clients
- Adapting strategies to the specific needs of healthcare clients
- Staying current with rapidly evolving SEO and PPC best practices
ASSUMPTION: These challenges are inferred based on the role being based in the Philippines supporting US healthcare clients, and the breadth of responsibilities spanning multiple digital marketing disciplines.
📈 Similar Roles Comparison
This Digital Strategist role combines elements typically found in several specialized positions:
- SEO Specialist: This role includes significant SEO responsibilities but extends beyond to include PPC and broader strategy
- PPC Manager: While PPC is only 10% of the role, it requires comprehensive campaign management experience
- Digital Marketing Manager: The strategic planning and client-facing aspects align with manager-level responsibilities
- Marketing Analyst: The reporting and analytics components (25%) are substantial
ASSUMPTION: This role appears to be more comprehensive than typical specialist roles, requiring a broader skill set than many digital marketing positions that tend to focus more narrowly on either SEO or PPC.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit for a healthcare provider's website and implementing recommendations to improve search visibility while maintaining HIPAA compliance
- Developing and optimizing Google Ads campaigns to target specific patient demographics for specialized healthcare services
- Creating monthly performance reports for clients showing key metrics, trends, and strategic recommendations
- Performing competitor analysis to identify content gaps and keyword opportunities in the healthcare market
- Implementing structured data markup to enhance search results for healthcare services
ASSUMPTION: These project examples are based on the responsibilities listed in the job description and typical work in healthcare digital marketing.
❓ Key Questions to Ask During Interview
- Could you describe the typical client onboarding process and how the Digital Strategist contributes to establishing initial strategies?
- How does the team approach HIPAA compliance when implementing SEO and digital advertising strategies?
- What tools and systems are in place to facilitate collaboration between team members in different locations?
- Could you share examples of successful strategies the team has implemented for healthcare clients?
- How are performance goals set and measured for this position?
- What professional development opportunities are available to stay current with evolving SEO and PPC best practices?
ASSUMPTION: These questions are suggested based on the role responsibilities and the healthcare marketing context. Additional questions specific to the company culture or technical requirements might be appropriate based on the interviewer and stage of the interview process.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Update your resume to highlight experience with the specific tools mentioned (SEMRush, Ahrefs, Google Analytics, etc.) and include quantifiable SEO and PPC results from previous roles
- Portfolio Preparation: Compile examples of successful SEO audits, PPC campaigns, and performance reports you've created (anonymizing client data as needed)
- Skill Validation: Ensure your Google Ads certification is current and consider additional certifications in analytics or SEO
- Research: Learn about healthcare marketing regulations and HIPAA compliance as it relates to digital marketing strategies
- Interview Preparation: Be ready to discuss specific SEO and PPC strategies you've implemented, including methodology, execution, and results
- Time Zone Consideration: If you proceed to interview, confirm the interview time in your local time zone to avoid confusion
For this Philippines-based role supporting a US healthcare marketing company, emphasize any experience working across time zones or with international clients, and highlight your adaptability and communication skills for remote collaboration.