Digital Marketing Specialist (m/w/d) / Marketing Operations Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Specialist (m/w/d) / Marketing Operations Manager (m/w/d)

🔹 Company: HEAD acoustics GmbH

🔹 Location: Herzogenrath, North Rhine-Westphalia, Germany

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing,⚙️ Marketing Operations

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Conceiving and implementing the digital marketing tool landscape
• Selecting and introducing future-oriented marketing tools
• Technical setup of marketing campaigns in current and future tools
• Ensuring smooth operation between tools and defining interfaces
• Setting up tracking and analyzing user behavior, creating reports for stakeholders
• Supporting SEO development and social media strategy with a focus on lead generation
• Data-driven continuous success measurement and optimization of marketing funnels and KPIs
• Managing external service providers for the selection, introduction, and maintenance of the digital marketing tool landscape
• Supporting the creation and maintenance of landing pages and social media posts

ASSUMPTION: This role requires a strong technical understanding and digital marketing expertise to manage the digital marketing tool landscape and ensure smooth operations between tools.

📋 Key Responsibilities

✅ Conceptualizing and implementing the digital marketing tool landscape

✅ Selecting and introducing future-oriented marketing tools

✅ Technical setup of marketing campaigns in current and future tools

✅ Ensuring smooth operation between tools and defining interfaces

✅ Setting up tracking and analyzing user behavior, creating reports for stakeholders

✅ Supporting SEO development and social media strategy with a focus on lead generation

✅ Data-driven continuous success measurement and optimization of marketing funnels and KPIs

✅ Managing external service providers for the selection, introduction, and maintenance of the digital marketing tool landscape

✅ Supporting the creation and maintenance of landing pages and social media posts

ASSUMPTION: The role involves a mix of strategic planning, technical implementation, and data analysis to drive marketing success and improve user experience.

🎯 Required Qualifications

Education: Successfully completed studies in marketing, business, or a related field with a focus on marketing, or a comparable education with relevant additional qualifications

Experience: Several years of professional experience, preferably in a B2B environment

Required Skills:

• Proven expertise in digital marketing tools and their implementation
• Strong technical understanding and high digital competence
• Excellent analytical and reporting skills
• Excellent communication and teamwork skills
• Fluent in German and English

Preferred Skills:

• Experience with TYPO3 CMS and SEO tools
• Knowledge of the specific industry or market

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, a solid understanding of marketing tools, and excellent analytical and communication skills.

💰 Compensation & Benefits

Salary Range: The salary range for this role is €50,000 - €70,000 per year, depending on experience and qualifications. This estimate is based on industry standards for digital marketing specialists in Germany with 5-10 years of experience.

Benefits:

• Unlimited employment contract
• Dynamic and enjoyable work environment
• Diverse and interesting tasks
• Room for personal initiative and creativity
• Excellent opportunities for professional development
• Attractive remuneration (including 13th salary)
• Company pension scheme
• Childcare allowance
• Company cafeteria
• Flexible working hours
• 30 days of vacation
• Job bike

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is comprehensive and designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: HEAD acoustics GmbH operates in the software development industry, specializing in integrated acoustics solutions, sound, and vibration analysis, and telecommunication hardware and software development.

Company Size: With 201-500 employees, the company offers a mid-sized work environment with opportunities for collaboration and growth.

Founded: Founded in 1986, the company has over 35 years of experience in its field and a strong reputation for innovation and quality.

Company Description:

• HEAD acoustics GmbH is a leading company for integrated acoustics solutions, sound, and vibration analysis, and telecommunication hardware and software development.
• The company offers a broad portfolio of products and services, covering almost any application in the areas of sound design for technical products and the enhancement of voice and audio quality in the telecommunications industry.
• HEAD acoustics employs over 300 people at its headquarters in Herzogenrath, Germany, and has subsidiaries in several countries worldwide.

Company Specialties:

• NVH (Noise, Vibration, Harshness)
• Sound & Vibration
• Telecommunication
• Sound Engineering
• Test & Measurement Technology
• Speech & Audio Quality
• Smart Home Testing
• NVH Consult
• Telecom Consult

Company Website: http://www.head-acoustics.com

ASSUMPTION: HEAD acoustics GmbH is a well-established company with a strong reputation in its industry, offering a mid-sized work environment with opportunities for collaboration and growth.

📊 Role Analysis

Career Level: This role is suitable for experienced digital marketing professionals with 5-10 years of experience, seeking to advance their career in a mid-sized company.

Reporting Structure: The role reports directly to the marketing department and may have supervisory responsibilities for external service providers.

Work Arrangement: The role requires on-site work at the company's headquarters in Herzogenrath, Germany.

Growth Opportunities:

• Expanding expertise in digital marketing tools and strategies
• Developing leadership and management skills through supervising external service providers
• Gaining experience in a mid-sized company with opportunities for career advancement

ASSUMPTION: This role offers growth opportunities for experienced digital marketing professionals seeking to expand their expertise and take on more responsibilities in a mid-sized company.

🌍 Location & Work Environment

Office Type: The company's headquarters in Herzogenrath, Germany, offers a modern and collaborative work environment.

Office Location(s): Ebertstraße 30a, 52134 Herzogenrath, DE

Geographic Context:

• The company is located in the heart of Europe, near the borders of Germany, the Netherlands, and Belgium, offering easy access to international markets.
• The region offers a high quality of life, with a mix of urban and rural environments, and a strong cultural scene.
• The company is situated in the heart of the Euregio Maas-Rhein, a cross-border cooperation region that promotes economic growth and innovation.

Work Schedule: The role requires full-time work (40 hours per week) with flexible working hours, allowing for a healthy work-life balance.

ASSUMPTION: The company offers a modern and collaborative work environment in a region with a high quality of life and strong cultural scene, promoting a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and team members
• Final interview with the head of marketing or another senior leader

Key Assessment Areas:

• Digital marketing expertise and tool knowledge
• Analytical and reporting skills
• Communication and teamwork skills
• Cultural fit and motivation

Application Tips:

• Highlight relevant digital marketing experience and tool expertise in your resume
• Tailor your cover letter to the specific role and company, emphasizing your fit with the required skills and company values
• Prepare examples of your analytical and reporting skills, as well as your ability to manage external service providers
• Research the company and its industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Digital Marketing, Marketing Tools, Technical Setup, Campaign Management, SEO, Social Media Strategy, Data Analysis, KPI Optimization, Team Collaboration, CMS Systems, English Proficiency, German Proficiency

ASSUMPTION: The application process is designed to assess the candidate's digital marketing expertise, analytical skills, communication skills, and cultural fit. Applicants should tailor their application materials to highlight these key areas.

🛠️ Tools & Technologies

• Marketing tools (e.g., CRM, marketing automation, email marketing, etc.)
• CMS systems (e.g., TYPO3)
• SEO tools (e.g., Google Analytics, SEMrush, etc.)
• Social media management tools (e.g., Hootsuite, Buffer, etc.)

ASSUMPTION: The role requires expertise in a variety of digital marketing tools, CMS systems, and SEO tools to effectively manage the digital marketing tool landscape and drive marketing success.

👔 Cultural Fit Considerations

Company Values:

• Innovation and quality
• Collaboration and teamwork
• Customer focus

Work Style:

• Dynamic and enjoyable work environment
• Diverse and interesting tasks
• Room for personal initiative and creativity

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you comfortable managing external service providers and driving projects to completion?
• Do you have a strong customer focus and a commitment to delivering high-quality results?

ASSUMPTION: HEAD acoustics GmbH values innovation, quality, collaboration, and customer focus. Candidates should assess their fit with these values and the company's work style before applying.

⚠️ Potential Challenges

• The role requires a strong technical understanding and digital marketing expertise to manage the digital marketing tool landscape and ensure smooth operations between tools.
• The company operates in a competitive and rapidly evolving industry, requiring continuous learning and adaptation.
• The role may involve managing external service providers, requiring strong project management and communication skills.
• The company's headquarters are located in a rural area, which may require relocation or a longer commute for some candidates.

ASSUMPTION: The role presents both opportunities and challenges, requiring a strong technical understanding, digital marketing expertise, and the ability to manage external service providers in a dynamic and competitive industry.

📈 Similar Roles Comparison

• Digital Marketing Manager: Focuses more on strategy and team management, while this role emphasizes tool management and technical implementation.
• Marketing Operations Specialist: Similar in scope, but may have a broader focus on marketing processes and systems, rather than just digital marketing tools.
• Digital Marketing Consultant: Typically works with multiple clients, providing strategic guidance and implementation support, while this role is focused on internal tool management and optimization.

ASSUMPTION: This role is similar to other marketing operations and digital marketing positions, but with a specific focus on digital marketing tool management and technical implementation.

📝 Sample Projects

• Implementing a new marketing automation platform to improve lead generation and nurturing
• Optimizing SEO strategies to improve organic traffic and search engine rankings
• Managing external service providers to implement and maintain a new social media management platform

ASSUMPTION: The role involves a mix of strategic planning, technical implementation, and data analysis, with a focus on driving marketing success and improving user experience.

❓ Key Questions to Ask During Interview

• Can you describe the current digital marketing tool landscape and the plans for its future development?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What opportunities are there for professional development and career advancement within the company?
• How does the company support work-life balance and employee well-being?
• What are the biggest challenges facing the digital marketing team in the coming year, and how can this role help address them?

ASSUMPTION: Candidates should ask thoughtful questions about the role, the team, and the company to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant digital marketing experience and tool expertise
• Write a compelling cover letter that demonstrates your fit with the required skills and company values
• Prepare examples of your analytical and reporting skills, as well as your ability to manage external service providers
• Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.