Digital Marketing Specialist - Elevate Local Philly Area Brands

🚀 Job Overview

Nexvel is seeking a data-driven Digital Marketing Specialist to help local Philadelphia area brands achieve measurable growth through SEO, paid advertising, email marketing, and digital strategy optimization. This part-time role offers flexibility with the opportunity to grow into a full-time position while working directly with local businesses to enhance their digital presence and drive results.

📋 Key Responsibilities

Digital Marketing Campaigns

• ✅ Plan, execute, and optimize multi-channel digital marketing campaigns
• ✅ Manage social media advertising campaigns on Meta, LinkedIn, and TikTok
• ✅ Support and oversee Google Ads campaigns to maximize ROI
• ✅ Collaborate with internal teams to align marketing strategies with client goals

SEO Strategy & Implementation

• ✅ Conduct keyword research and competitor analysis for content strategies
• ✅ Optimize website content, service pages, landing pages, and blogs for search engines
• ✅ Implement on-page and off-page SEO best practices to improve rankings

Data Analysis & Performance Reporting

• ✅ Track, analyze, and report on campaign performance using analytics tools
• ✅ Provide data-driven insights and recommendations for marketing effectiveness
• ✅ Prepare performance reports for internal team review and client reporting

Email Marketing & Audience Engagement

• ✅ Plan, create, and execute email marketing campaigns
• ✅ Analyze email marketing metrics and refine strategies
• ✅ Ensure campaigns align with customer journey and brand messaging

🎯 Required Qualifications

Education: Not specified

Experience: 1-3 years of experience in digital marketing, with focus on SEO, paid ads, and email marketing

Skills:

• Proficiency in Google Analytics, SEMrush, Meta Business Suite, and Google Ads
• Strong understanding of SEO principles, keyword strategy, and digital marketing best practices
• Experience managing social media advertising campaigns
• Exceptional analytical skills with ability to interpret data
• Highly organized, detail-oriented, and results-driven

Certifications: Digital marketing certifications (Google Analytics, Google Ads, etc.) are a plus but not required

ASSUMPTION: While no specific education requirement is mentioned, this type of specialist role typically requires at least a bachelor's degree in marketing, communications, or related field, or equivalent professional experience.

💰 Compensation & Benefits

Salary Range: $20-$30 per hour (based on experience)

Benefits:

• Flexible schedule
• Career growth opportunities (pathway to full-time)
• Professional development (mentorship, online courses, certifications)
• Collaborative and fun work environment

Industry Comparison: This hourly rate of $20-$30 ($41,600-$62,400 annual equivalent) for a digital marketing specialist in the Philadelphia area is competitive with market rates, which typically range from $45,000-$65,000 for similar roles with 1-3 years of experience.

ASSUMPTION: The annual salary equivalent is calculated based on a 40-hour work week for comparison purposes, though this is a part-time position. Philadelphia-area salary ranges are estimated based on industry standards for similar roles in mid-sized marketing agencies.

🔍 Company Context

Industry Position: Nexvel appears to be a digital marketing agency focused on helping local Philadelphia-area businesses improve their digital presence and achieve measurable growth through comprehensive digital marketing services.

Company Size: Not explicitly stated, but language suggests a small to mid-sized agency with a collaborative team structure.

Company Stage: The opportunity for role expansion suggests a growth-stage company that is scaling operations to meet client demands.

ASSUMPTION: Based on the local focus, team structure mentions, and growth opportunities, Nexvel is likely a boutique or small-to-mid-sized agency rather than an enterprise organization. The emphasis on local Philadelphia brands suggests a regionally-focused operation rather than a national agency.

📊 Role Analysis

Career Level: Early to mid-career (based on 1-3 years experience requirement)

Reporting Structure: Not explicitly stated, but likely reports to a Digital Marketing Manager or Director

Team Size/Composition: References to "internal teams" suggest cross-functional collaboration with other specialists

Growth Opportunities: Clear pathway from part-time to full-time position mentioned, with emphasis on professional development and ongoing training

ASSUMPTION: The reporting structure is inferred based on typical agency hierarchies. The collaborative nature mentioned suggests this role interfaces with multiple teams (content, SEO, paid media) rather than working in isolation.

🌍 Location & Work Environment

Office Type: In-office role in Elkins Park, PA

Geographic Context: Elkins Park is a suburban community located just north of Philadelphia, offering lower cost of living than center city while maintaining proximity to a major metropolitan area. The area is home to many small to medium-sized businesses that would likely form Nexvel's client base.

Work Schedule: Part-time with flexible scheduling mentioned

Regional Considerations: Proximity to Philadelphia provides access to a diverse client base ranging from traditional businesses to tech startups and educational institutions. The area has good public transportation options with SEPTA regional rail service.

ASSUMPTION: While the listing specifies this is an in-office role, the mention of flexible scheduling suggests some flexibility in when work hours occur, though not remote work. The Philadelphia regional focus suggests local knowledge would be valuable.

💼 Interview & Application Insights

Typical Process: Digital marketing specialist roles typically involve a screening call, technical assessment of marketing knowledge, portfolio review of previous campaigns, and final interviews with team members and leadership.

Key Assessment Areas: Expect evaluation of your analytical abilities, SEO knowledge, paid advertising experience, and ability to translate data into actionable insights.

Application Tips: Highlight measurable results from previous campaigns (increased traffic, improved rankings, ROI on ad spend). Demonstrate both technical expertise and strategic thinking abilities.

ATS Keywords: SEO, paid advertising, Google Analytics, Google Ads, Meta Business Suite, SEMrush, email marketing, social media advertising, data analysis, keyword research, ROI optimization

ASSUMPTION: These insights are based on standard industry practices for digital marketing roles at agencies of similar size. The emphasis on data-driven decision making in the listing suggests technical assessments may focus on analytics interpretation.

🛠️ Tools & Technologies

Explicitly Mentioned:

• Google Analytics
• SEMrush
• Meta Business Suite
• Google Ads

Industry Standard Tools Likely Used:

• Email marketing platforms (MailChimp, Constant Contact, etc.)
• Social media management tools (Hootsuite, Buffer, etc.)
• Content management systems (WordPress, etc.)
• Keyword research tools (Ahrefs, Moz, etc.)
• Data visualization tools (Google Data Studio, etc.)

ASSUMPTION: While only four platforms are explicitly mentioned, digital marketing specialists typically work with a wider range of tools. The additional tools listed are standard in the industry for the responsibilities outlined.

👔 Cultural Fit Considerations

Company Values: Based on the listing, Nexvel appears to value data-driven decision making, creativity, continuous learning, and collaborative teamwork.

Work Style: The job description emphasizes both independent analytical work and cross-team collaboration. The mention of a "fun & collaborative environment" suggests a positive team culture.

Self-Assessment Questions:

• Do you thrive in an environment that balances analytical thinking with creative execution?
• Are you comfortable both working independently and collaborating across teams?
• Do you enjoy the variety of working with multiple local clients and different marketing channels?
• Are you passionate about continuous learning in the rapidly evolving digital marketing landscape?

ASSUMPTION: The cultural elements are inferred from phrases like "fun & collaborative environment" and "pushing boundaries, fostering creativity" as well as the emphasis on continuous learning and professional development.

⚠️ Potential Challenges

• The broad range of responsibilities across multiple marketing channels may require rapid context-switching and diverse skill development.
• Part-time status may limit total project ownership compared to full-time team members.
• Working with local businesses may mean varying levels of digital marketing sophistication among clients, requiring adaptability in approaches and explanations.
• The emphasis on measurable results and ROI suggests high accountability for campaign performance.

ASSUMPTION: These potential challenges are identified based on common experiences in agency settings and the breadth of responsibilities outlined in the role description. The actual experience will depend on team structure and client portfolio.

📈 Similar Roles Comparison

This Digital Marketing Specialist role differs from similar positions in several ways:

• vs. Digital Marketing Coordinator: This specialist role involves more strategic input and performance analysis than a coordinator position, which typically focuses more on implementation.
• vs. SEO Specialist: While SEO is a component, this role has broader responsibility across multiple marketing channels including paid advertising and email marketing.
• vs. Paid Media Specialist: This role includes paid advertising but also encompasses organic search and email marketing activities.
• vs. Agency Account Manager: This role is more technically focused on execution and analysis rather than client relationship management, though there may be some client interaction.

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.

📝 Sample Projects

1. Multi-Channel Campaign Launch: Developing and implementing an integrated digital marketing campaign for a local retail business across organic search, paid social, and email to drive foot traffic during a seasonal promotion.
2. SEO Content Optimization: Conducting keyword research and optimizing a service-based business's website to improve local search rankings for high-intent keywords.
3. Paid Advertising Optimization: Analyzing performance data from underperforming Google Ads campaigns to identify opportunities for improved targeting, ad copy refinement, and budget allocation.
4. Email Automation Sequence: Designing, implementing, and optimizing an email nurture sequence for a client to convert leads into customers with performance tracking and refinement.

ASSUMPTION: These sample projects are illustrative examples based directly on the responsibilities listed in the job description and typical work for a digital marketing specialist at an agency focused on local businesses.

❓ Key Questions to Ask During Interview

1. "Could you describe the typical client profile and industries Nexvel specializes in serving within the Philadelphia area?"
2. "How is the marketing team structured, and how would this role collaborate with other specialists?"
3. "What does the pathway from part-time to full-time look like, and what metrics would determine readiness for that transition?"
4. "Can you share an example of a successful campaign the team has executed, including challenges faced and how they were overcome?"
5. "How do you balance providing strategic direction to clients while also respecting their understanding of their own business?"
6. "What professional development opportunities have team members recently participated in?"

ASSUMPTION: These questions are suggested based on the role type and company description. They should be adapted based on the specific interview context and your personal priorities.