๐น Job Title: Digital Marketing Specialist
๐น Company: Optel Group
๐น Location: Campinas, Sรฃo Paulo, Brazil
๐น Job Type: Full-time
๐น Category: ๐ Digital Marketing
As a Digital Marketing Specialist at Optel Group, you will be responsible for executing and optimizing digital marketing strategies to enhance brand visibility, generate leads, and drive customer engagement. You'll manage SEM, SEO, paid media campaigns, and performance metrics while working closely with the Business Unit Marketing Manager to develop high-impact digital initiatives that align with global marketing objectives.
ASSUMPTION: The role appears to be mid-level based on the 3+ years experience requirement and the strategic responsibilities outlined in the listing.
Campaign Optimization:
SEO Strategy and Execution:
Budget and ROI Management:
Marketing Tech Stack and Operations:
Social Media & Content Support:
Education: Not specified
Experience: 3+ years of hands-on experience in digital marketing, focused on SEM, SEO, and paid media
Skills:
ASSUMPTION: While no specific educational requirements are mentioned, a bachelor's degree in Marketing, Digital Communications, or a related field is likely expected for this level of position in the industry.
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: Digital Marketing Specialist roles in Campinas, Brazil typically offer competitive compensation for the region, with the benefits package appearing to be comprehensive by local standards, including healthcare and flexibility which are highly valued in the Brazilian job market.
Industry Position: Optel Group is a global company that develops transformative software, middleware, and hardware solutions for supply chain compliance in pharmaceutical and food industries. Their mission includes reducing climate change effects and enabling sustainable living.
Company Size: Not specified
Company Stage: Established company with global operations
ASSUMPTION: Based on the global nature of operations and sophisticated marketing infrastructure mentioned in the job description, Optel Group appears to be a mid-to-large sized enterprise rather than a startup.
Career Level: Mid-level
Reporting Structure: Reports to Business Unit Marketing Manager
Team Size/Composition: Not specified
Growth Opportunities: Not explicitly stated
ASSUMPTION: This position likely offers growth into senior digital marketing roles or specialized leadership positions in SEM/SEO management, given the strategic nature of the responsibilities and the company's global presence.
Office Type: Hybrid working mode
Geographic Context: Campinas is a major tech and industrial hub in Sรฃo Paulo state, often called the "Silicon Valley of Brazil" with several technology companies, research centers, and universities.
Work Schedule: Flexible work schedules
Regional Considerations: Campinas offers a lower cost of living compared to Sรฃo Paulo city while maintaining access to high-quality infrastructure and talent pool.
ASSUMPTION: The hybrid working environment suggests the company values work-life balance while maintaining some in-office collaboration, which is increasingly common for digital marketing roles in Brazil.
Typical Process: For digital marketing roles at global companies in Brazil, the interview process typically includes an initial screening call, a technical assessment of digital marketing skills, and panel interviews with marketing leadership.
Key Assessment Areas: Employers will likely evaluate your technical digital marketing skills, analytical capabilities, campaign management experience, and ability to work collaboratively across departments.
Application Tips: Submit your resume in English as explicitly requested. Highlight measurable campaign results, ROI improvements, and specific experience with the mentioned platforms (Google Ads, LinkedIn, etc.).
ATS Keywords: SEM, SEO, Google Ads, LinkedIn Ads, campaign optimization, conversion rate optimization, A/B testing, marketing ROI, cost per acquisition, HubSpot, Google Analytics, marketing automation
ASSUMPTION: These insights are based on standard industry practices for digital marketing roles at international companies operating in Brazil.
ASSUMPTION: While specific SEO and A/B testing tools weren't explicitly mentioned, standard industry tools like SEMrush, Ahrefs, Optimizely or similar platforms would be expected for a role with these responsibilities.
Company Values: The job posting explicitly highlights that Optel is: Responsible, Agile, and Innovative, with a focus on sustainability and making a positive impact on the world.
Work Style: Collaborative environment that values data-driven decision making, problem-solving, and adaptability.
Self-Assessment:
ASSUMPTION: Based on the company's mission statement and the job description's emphasis on collaboration, the culture appears to value both independence and teamwork with a strong focus on environmental responsibility.
ASSUMPTION: These potential challenges are inferred from the breadth of responsibilities and the global nature of the company, which is typical for digital marketing specialist roles in multinational organizations.
This Digital Marketing Specialist role is more comprehensive than many similar positions, which often focus on either paid media OR organic channels. Key differences:
ASSUMPTION: This comparison is based on standard industry role definitions and the comprehensive nature of responsibilities listed in this job description.
ASSUMPTION: These project examples are derived directly from the stated responsibilities and Optel's business focus, representing typical work a Digital Marketing Specialist would undertake in this role.
ASSUMPTION: These questions are suggested based on typical considerations for digital marketing positions and may need to be adjusted based on specific interview contexts.
โ ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.