Digital Marketing Specialist
Optel Group📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Optel Group
🔹 Location: Campinas, São Paulo, Brazil
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
📌 Essential Job Details
🚀 Job Overview
As a Digital Marketing Specialist at Optel Group, you will be responsible for executing and optimizing digital marketing strategies to enhance brand visibility, generate leads, and drive customer engagement. You'll manage SEM, SEO, paid media campaigns, and performance metrics while working closely with the Business Unit Marketing Manager to develop high-impact digital initiatives that align with global marketing objectives.
ASSUMPTION: The role appears to be mid-level based on the 3+ years experience requirement and the strategic responsibilities outlined in the listing.
📋 Key Responsibilities
Campaign Optimization:
- ✅ Plan, execute, and optimize global SEM campaigns across Google Ads, LinkedIn, Bing Ads, and YouTube
- ✅ Analyze and refine conversion paths (landing pages, forms, CTAs) to improve engagement
- ✅ Conduct A/B testing to optimize ad copy, targeting, and bidding strategies
- ✅ Provide data-driven insights to maximize ROI and reduce Cost Per Acquisition
SEO Strategy and Execution:
- ✅ Implement SEO best practices to increase organic visibility, ranking, and traffic
- ✅ Conduct keyword research, optimize website content, and perform technical SEO audits
- ✅ Collaborate with content and web teams to integrate SEO across digital assets
Budget and ROI Management:
- ✅ Track, measure, and report on digital campaign performance
- ✅ Optimize ad spend to maximize lead generation while improving cost efficiency
- ✅ Identify opportunities to reduce CPA while maintaining conversion rates
Marketing Tech Stack and Operations:
- ✅ Manage marketing tech stack (HubSpot, Google Analytics, CRM, automation tools)
- ✅ Ensure seamless lead flow and attribution tracking between campaigns and sales systems
- ✅ Experiment with AI-driven tools for campaign efficiency (advantageous)
Social Media & Content Support:
- ✅ Oversee paid social media campaigns with appropriate audience targeting
- ✅ Collaborate with content and design teams to create engaging marketing assets
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years of hands-on experience in digital marketing, focused on SEM, SEO, and paid media
Skills:
- SEM & Paid Media Management expertise (Google Ads, LinkedIn Ads)
- SEO knowledge (keyword research, on-page SEO, technical SEO, backlink strategies)
- Web Analytics & Performance Tracking (Google Analytics, Google Tag Manager)
- Marketing Automation & CRM experience (e.g., Salesforce)
- Data-driven decision making abilities
- Budget & ROI management skills
- Cross-functional collaboration capabilities
- Problem-solving and adaptability
- Attention to detail
- Fluency in English (spoken and written)
ASSUMPTION: While no specific educational requirements are mentioned, a bachelor's degree in Marketing, Digital Communications, or a related field is likely expected for this level of position in the industry.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Flexible work schedules
- Hybrid working mode
- Competitive compensation
- Healthcare plan
- Meal allowances
- Wellhub
- Employee Assistance Program (EAP)
Industry Comparison: Not specified
ASSUMPTION: Digital Marketing Specialist roles in Campinas, Brazil typically offer competitive compensation for the region, with the benefits package appearing to be comprehensive by local standards, including healthcare and flexibility which are highly valued in the Brazilian job market.
📌 Applicant Insights
🔍 Company Context
Industry Position: Optel Group is a global company that develops transformative software, middleware, and hardware solutions for supply chain compliance in pharmaceutical and food industries. Their mission includes reducing climate change effects and enabling sustainable living.
Company Size: Not specified
Company Stage: Established company with global operations
ASSUMPTION: Based on the global nature of operations and sophisticated marketing infrastructure mentioned in the job description, Optel Group appears to be a mid-to-large sized enterprise rather than a startup.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to Business Unit Marketing Manager
Team Size/Composition: Not specified
Growth Opportunities: Not explicitly stated
ASSUMPTION: This position likely offers growth into senior digital marketing roles or specialized leadership positions in SEM/SEO management, given the strategic nature of the responsibilities and the company's global presence.
🌍 Location & Work Environment
Office Type: Hybrid working mode
Geographic Context: Campinas is a major tech and industrial hub in São Paulo state, often called the "Silicon Valley of Brazil" with several technology companies, research centers, and universities.
Work Schedule: Flexible work schedules
Regional Considerations: Campinas offers a lower cost of living compared to São Paulo city while maintaining access to high-quality infrastructure and talent pool.
ASSUMPTION: The hybrid working environment suggests the company values work-life balance while maintaining some in-office collaboration, which is increasingly common for digital marketing roles in Brazil.
💼 Interview & Application Insights
Typical Process: For digital marketing roles at global companies in Brazil, the interview process typically includes an initial screening call, a technical assessment of digital marketing skills, and panel interviews with marketing leadership.
Key Assessment Areas: Employers will likely evaluate your technical digital marketing skills, analytical capabilities, campaign management experience, and ability to work collaboratively across departments.
Application Tips: Submit your resume in English as explicitly requested. Highlight measurable campaign results, ROI improvements, and specific experience with the mentioned platforms (Google Ads, LinkedIn, etc.).
ATS Keywords: SEM, SEO, Google Ads, LinkedIn Ads, campaign optimization, conversion rate optimization, A/B testing, marketing ROI, cost per acquisition, HubSpot, Google Analytics, marketing automation
ASSUMPTION: These insights are based on standard industry practices for digital marketing roles at international companies operating in Brazil.
🛠️ Tools & Technologies
- SEM Platforms: Google Ads, LinkedIn Ads, Bing Ads, YouTube Ads
- Analytics Tools: Google Analytics, Google Tag Manager
- CRM & Marketing Automation: HubSpot, Salesforce
- SEO Tools (likely include): SEMrush, Ahrefs, or similar platforms
- A/B Testing Tools
- AI-driven marketing tools
ASSUMPTION: While specific SEO and A/B testing tools weren't explicitly mentioned, standard industry tools like SEMrush, Ahrefs, Optimizely or similar platforms would be expected for a role with these responsibilities.
👔 Cultural Fit Considerations
Company Values: The job posting explicitly highlights that Optel is: Responsible, Agile, and Innovative, with a focus on sustainability and making a positive impact on the world.
Work Style: Collaborative environment that values data-driven decision making, problem-solving, and adaptability.
Self-Assessment:
- Do you thrive in dynamic environments where you need to balance multiple digital campaign elements?
- Are you motivated by contributing to sustainability and environmental goals?
- Do you enjoy a hybrid work environment with flexible scheduling?
- Are you comfortable working in a global company that values diversity and inclusion?
ASSUMPTION: Based on the company's mission statement and the job description's emphasis on collaboration, the culture appears to value both independence and teamwork with a strong focus on environmental responsibility.
⚠️ Potential Challenges
- The role spans multiple digital marketing disciplines (SEM, SEO, social media, analytics), requiring broad expertise
- Managing global campaigns may involve working across different time zones
- Balancing performance optimization with budget constraints requires strong analytical skills
- The position involves collaboration across multiple teams, which can require strong communication skills, especially in a hybrid environment
ASSUMPTION: These potential challenges are inferred from the breadth of responsibilities and the global nature of the company, which is typical for digital marketing specialist roles in multinational organizations.
📈 Similar Roles Comparison
This Digital Marketing Specialist role is more comprehensive than many similar positions, which often focus on either paid media OR organic channels. Key differences:
- Broader than typical PPC Specialist roles, which focus exclusively on paid advertising
- More strategic than Social Media Manager roles, which typically concentrate on content and community
- More hands-on than Digital Marketing Manager roles, which often involve more people management
- More technical than Content Marketing Specialist roles, with significant emphasis on analytics and optimization
ASSUMPTION: This comparison is based on standard industry role definitions and the comprehensive nature of responsibilities listed in this job description.
📝 Sample Projects
- Developing a cross-platform SEM campaign to promote a new supply chain compliance solution, including optimizing landing pages and conversion paths
- Conducting a comprehensive SEO audit to improve organic traffic for key product offerings
- Creating and optimizing LinkedIn lead generation campaigns targeting decision-makers in pharmaceutical and food industries
- Implementing tracking systems to better attribute marketing efforts to sales outcomes
- Developing a testing framework to systematically improve ad performance and reduce cost per acquisition
ASSUMPTION: These project examples are derived directly from the stated responsibilities and Optel's business focus, representing typical work a Digital Marketing Specialist would undertake in this role.
❓ Key Questions to Ask During Interview
- What are the key performance indicators you use to measure success for digital marketing campaigns?
- How does the marketing team collaborate with sales and product teams to align messaging and goals?
- Can you describe the current state of the company's digital marketing infrastructure and any specific challenges you're looking to address?
- What is the typical campaign approval process, and how much autonomy does this role have in optimization decisions?
- How does Optel's sustainability mission translate into marketing strategy and messaging?
- What professional development opportunities exist for someone in this role?
ASSUMPTION: These questions are suggested based on typical considerations for digital marketing positions and may need to be adjusted based on specific interview contexts.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Preparation: Ensure your resume is in English as explicitly requested, highlighting quantifiable achievements in digital marketing campaigns.
- ATS Optimization: Include key terms from the job description such as "SEM campaigns," "SEO optimization," "Google Ads," "LinkedIn Ads," "campaign performance analysis," and "cost per acquisition" to pass initial screening filters.
- Portfolio Preparation: Compile examples of successful digital marketing campaigns you've led, with metrics showing improvements in KPIs.
- Company Research: Learn more about Optel Group's sustainability initiatives and supply chain solutions to understand their market positioning and tailor your application accordingly.
- Network Connection: If possible, connect with current or former employees on LinkedIn to gain insights into the company culture and interview process.
- Interview Preparation: Be ready to discuss specific examples of how you've optimized marketing campaigns and improved ROI in previous roles.