Digital Marketing Specialist
Sanction Scanner📌 Core Information
🔹 Job Title: Digital Marketing Specialist (B2B)
🔹 Company: Sanction Scanner
🔹 Location: Turkey
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
📌 Essential Job Details
🚀 Job Overview
As a Digital Marketing Specialist at Sanction Scanner, you'll be responsible for driving brand awareness and lead generation in the B2B RegTech sector. Working for a 3x Deloitte Fast 50 Winner, you'll create content, manage digital campaigns, and contribute to marketing strategies that support the company's mission to prevent financial crime.
ASSUMPTION: Based on the job listing mentioning "Full-time" in braces, I assume this is a full-time position, though the exact employment type was presented as an option in the original listing rather than explicitly stated.
📋 Key Responsibilities
- ✅ Assist in developing and implementing marketing strategies aligned with business goals
- ✅ Create and manage content across social media, website, and email marketing channels
- ✅ Conduct market research and competitor analysis to identify trends and opportunities
- ✅ Organize and coordinate marketing events and campaigns for brand visibility and lead generation
- ✅ Monitor and analyze marketing metrics to measure performance and guide strategy adjustments
ASSUMPTION: No assumptions were made regarding responsibilities as they were clearly outlined in the original listing.
🎯 Required Qualifications
Education: Not specified
Experience: Proven experience in content creation, copywriting, and digital marketing, preferably in B2B
Skills:
- Strong written and verbal communication skills in English
- Knowledge of marketing principles and strategies
- Experience across digital marketing platforms
- Proficiency in social media management and digital marketing tools
- Independent, organized, and detail-oriented work approach
- Ability to work effectively both independently and within a team
ASSUMPTION: While no specific education requirement was mentioned, I assume a bachelor's degree in Marketing, Communications, or a related field would be beneficial given the nature of the role and industry standards for similar positions.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- NET Salary payment with additional fringe benefits
- Meal compensation sufficient for nutritious lunch
- Comprehensive health benefits
- Performance appreciation and reward culture
- Digital membership support allowance
- Training budget for professional development
- No dress code policy
- Software subscription support
- International work environment
Industry Comparison: The comprehensive benefits package including training budget, digital memberships, and meal compensation appears competitive for the digital marketing sector in Turkey.
ASSUMPTION: While specific salary figures aren't provided, the description of "competitive compensation" and the detailed benefits suggest the package is likely at or above market rate for similar positions in Turkey's tech sector.
📌 Applicant Insights
🔍 Company Context
Industry Position: Sanction Scanner is a leader in RegTech (Regulatory Technology), focusing on financial security and compliance solutions to prevent financial crime.
Company Size: Not specified
Company Stage: Growth-stage company (3x Deloitte Fast 50 Winner)
ASSUMPTION: Based on their recognition as a Deloitte Fast 50 Winner three times, I assume Sanction Scanner is a rapidly growing company likely in the scale-up phase. The company appears to be established enough to have a structured marketing team but still in a growth phase where individual contributors can make significant impact.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Professional development is supported with training budget and a growth-focused environment
ASSUMPTION: Given the responsibilities include "assisting" with marketing strategy development but also owning execution aspects, this appears to be a mid-level position. The specialist would likely report to a Marketing Manager or Director, though this isn't explicitly stated.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: Turkey has a growing tech ecosystem, particularly in cities like Istanbul, with a strategic position between Europe and Asia making it a hub for regional business operations.
Work Schedule: Not specified
Regional Considerations: Turkey offers a unique blend of Eastern and Western cultural influences which may be advantageous for a company operating in the global compliance space.
ASSUMPTION: Since remote work isn't explicitly mentioned and there are office-based benefits like meal compensation, I assume this position is primarily office-based with possible hybrid flexibility, though this isn't confirmed in the listing.
💼 Interview & Application Insights
Typical Process: For B2B marketing roles at tech companies, candidates typically face 2-3 interview rounds including initial screening, marketing expertise assessment, and cultural fit evaluation.
Key Assessment Areas: B2B marketing knowledge, content creation portfolio, analytical thinking, communication skills, and understanding of RegTech/financial compliance industry.
Application Tips: Highlight experience with B2B content creation, demonstrable campaign results, and any familiarity with financial services or regulatory technology.
ATS Keywords: B2B marketing, content creation, digital campaign management, social media strategy, lead generation, RegTech, financial compliance, analytics, marketing metrics
ASSUMPTION: These insights are based on industry standards for similar roles and companies in the technology sector, not on specific information provided by Sanction Scanner.
🛠️ Tools & Technologies
While specific tools aren't mentioned, digital marketing specialists in this field typically work with:
- Social media management platforms (Hootsuite, Buffer, Sprout Social)
- Content management systems (WordPress, Contentful)
- Email marketing tools (Mailchimp, HubSpot, Marketo)
- Analytics platforms (Google Analytics, SEMrush, Ahrefs)
- CRM systems (Salesforce, HubSpot CRM)
- Design tools (Canva, Adobe Creative Suite)
ASSUMPTION: These tools represent industry standards for digital marketing roles and may not reflect the specific technology stack used at Sanction Scanner.
👔 Cultural Fit Considerations
Company Values: Purpose-driven mission to prevent financial crime, growth mindset, collaboration, creativity, and equal opportunity.
Work Style: Collaborative team environment that also values independent work capability, with emphasis on creativity and strategic thinking.
Self-Assessment: Candidates should consider:
- Am I motivated by working toward meaningful impact in financial security?
- Do I thrive in environments where I can balance independent work with team collaboration?
- Am I detail-oriented while still maintaining strategic perspective?
- Am I comfortable in a growth-focused environment that may evolve rapidly?
ASSUMPTION: The company values are inferred from statements about "purposeful work," "growth-focused environment," and commitment to equal opportunity mentioned in the listing.
⚠️ Potential Challenges
Based on the job description, potential candidates should consider:
- The role involves diverse responsibilities across multiple marketing channels, requiring effective prioritization skills
- B2B marketing in RegTech requires understanding complex compliance topics and translating them into engaging content
- Working in a growth-stage company may involve adapting to changing priorities and rapid evolution
ASSUMPTION: These challenges are identified based on the multifaceted nature of the role as described and the company's position in a specialized technical field, not from explicit statements about difficulties in the position.
📈 Similar Roles Comparison
This Digital Marketing Specialist role differs from similar positions in several ways:
- More specialized than general Digital Marketing roles, with focus on B2B and RegTech industry
- Broader than single-channel specialists (like Social Media Manager or Email Marketing Specialist)
- More content-focused than purely analytical marketing roles
- Combines strategic planning with hands-on execution
ASSUMPTION: This comparison is based on standard industry role definitions and the specific description provided by Sanction Scanner.
📝 Sample Projects
Based on the listed responsibilities, projects might include:
- Developing a content calendar for thought leadership articles positioning Sanction Scanner as a financial compliance expert
- Creating and managing a targeted LinkedIn campaign to generate qualified B2B leads
- Producing a competitor analysis report with recommendations for digital marketing differentiation
- Organizing a webinar series on financial crime prevention technologies
- Building a metrics dashboard to track campaign performance and optimize future marketing efforts
ASSUMPTION: These project examples are derived from the responsibilities listed and typical work in B2B digital marketing roles, not from specific assignments mentioned by the employer.
❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with other departments like sales and product development?
- What are the biggest marketing challenges Sanction Scanner is currently facing?
- How do you measure marketing success, and what KPIs are most important for this role?
- What does the typical customer journey look like for Sanction Scanner clients?
- How has the company's marketing strategy evolved as you've grown to become a repeat Deloitte Fast 50 winner?
- What professional development opportunities are available for someone in this role?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Update your resume to highlight B2B marketing experience, content creation skills, and any RegTech or financial industry knowledge
- Include relevant keywords from the job description to optimize for ATS systems
- Prepare a portfolio of your digital marketing work, especially B2B content examples
- Research Sanction Scanner's products, services, and recent developments in the RegTech space
- Connect with current or former employees on LinkedIn to gain additional insights
- Practice articulating how your experience aligns with preventing financial crime through marketing efforts