Digital Marketing Specialist
Optel Group📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Optel Group
🔹 Location: Remote
🔹 Job Type: Not specified
🔹 Category: 🌐 Digital Marketing
📌 Essential Job Details
🚀 Job Overview
As a Digital Marketing Specialist at Optel Group, you will be responsible for executing and optimizing digital marketing strategies to enhance brand visibility, generate high-quality leads, and drive customer engagement. You'll manage SEM, SEO, paid media campaigns across multiple platforms while working closely with the Business Unit Marketing Manager to develop high-impact digital initiatives that maximize traffic, conversions, and ROI.
ASSUMPTION: The role appears to be a mid-level position based on the required experience (3+ years) and the scope of responsibilities that include both execution and strategy development.
📋 Key Responsibilities
Campaign Optimization:
- ✅ Plan, execute, and optimize global SEM campaigns across Google Ads, LinkedIn, Bing Ads, and YouTube
- ✅ Analyze and refine conversion paths (landing pages, forms, CTAs) to improve engagement rates
- ✅ Conduct A/B testing and experiments to optimize ad copy, targeting, and bidding strategies
- ✅ Provide data-driven insights and recommendations to maximize ROI and reduce Cost Per Acquisition
SEO Strategy and Execution:
- ✅ Implement SEO best practices to increase organic visibility, ranking, and traffic
- ✅ Conduct keyword research, optimize website content, and perform technical SEO audits
- ✅ Collaborate with content and web teams to ensure SEO integration across digital assets
Budget and ROI Management:
- ✅ Track, measure, and report on SEM, SEO, and paid campaign performance
- ✅ Optimize digital ad spend to maximize lead generation while improving cost efficiency
- ✅ Identify opportunities to reduce CPA while maintaining or improving conversion rates
Marketing Tech Stack and Operations:
- ✅ Manage marketing tech stack (HubSpot, Google Analytics, CRM, automation tools)
- ✅ Ensure seamless lead flow and attribution tracking between campaigns and sales systems
- ✅ Experiment with AI-driven tools and automation (listed as an advantage)
Social Media & Content Support:
- ✅ Oversee paid social media campaigns with appropriate audience targeting
- ✅ Collaborate with content and design teams to create engaging ad creatives and assets
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years of hands-on experience in digital marketing, with focus on SEM, SEO, and paid media
Skills:
- SEM & Paid Media Management (Google Ads, LinkedIn Ads)
- SEO Expertise (keyword research, on-page SEO, technical SEO, backlink strategies)
- Web Analytics & Performance Tracking (Google Analytics, Google Tag Manager)
- Marketing Automation & CRM (experience with tools like Salesforce)
- Data-Driven Decision Making
- Budget & ROI Management
- Collaboration & Cross-Functional Communication
- Problem-Solving & Adaptability
- Attention to Detail
ASSUMPTION: While a specific degree is not mentioned, the technical nature of the role likely requires at least a bachelor's degree in Marketing, Digital Media, Communications, or a related field, which is standard for similar positions in this industry.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Digital Marketing Specialists with 3+ years of experience in a global company typically earn between $65,000-$95,000 annually depending on location, with remote positions often falling in the middle of this range. Benefits in global technology companies like Optel Group commonly include health insurance, retirement plans, and professional development opportunities, but this is a standard industry assumption not confirmed in the listing.
📌 Applicant Insights
🔍 Company Context
Industry Position: Optel Group develops transformative software, middleware, and hardware solutions for supply chain compliance in pharmaceuticals, food, and other sectors, with a focus on sustainability and reducing climate change impacts.
Company Size: Not specified
Company Stage: Established global company
ASSUMPTION: Based on the description of Optel as a "global company" with multiple business units and sophisticated marketing operations, it appears to be a mid to large-sized enterprise with established market presence, though exact employee count is not provided.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to Business Unit Marketing Manager
Team Size/Composition: Not specified
Growth Opportunities: Not specifically outlined
ASSUMPTION: This role likely sits within a marketing department with specialized teams for content, design, and web development given the collaborative nature described. The position appears to offer growth potential into senior digital marketing or digital strategy roles, based on the comprehensive skill development opportunities across multiple digital marketing channels.
🌍 Location & Work Environment
Office Type: Remote
Geographic Context: Not location-specific as it's a remote position
Work Schedule: Not specified
Regional Considerations: As a global company, there may be collaboration across different time zones
ASSUMPTION: While the position is remote, there may be expectations for availability during business hours aligned with headquarters or primary team locations. Remote positions at global companies typically require strong self-management skills and comfort with virtual collaboration tools, though these specifics aren't mentioned in the listing.
💼 Interview & Application Insights
Typical Process: Digital marketing specialist positions typically involve initial screening, skills assessment, portfolio review, and final interviews with the marketing team and potential stakeholders.
Key Assessment Areas: Campaign management experience, analytical skills, proficiency with marketing tools, ROI optimization capabilities, and collaborative approach.
Application Tips: Highlight measurable campaign results, demonstrate technical proficiency with Google Ads and analytics tools, showcase SEO successes, and emphasize experience reducing cost-per-acquisition while maintaining performance.
ATS Keywords: SEM, SEO, Google Ads, LinkedIn Ads, HubSpot, Salesforce, lead generation, conversion optimization, campaign management, ROI, CPA, A/B testing, keyword research, technical SEO
ASSUMPTION: These interview insights are based on industry standards for digital marketing specialist positions and may vary based on Optel Group's specific hiring processes.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- Bing Ads
- YouTube Ads
- HubSpot
- Google Analytics
- Google Tag Manager
- Salesforce
- Marketing automation tools
- AI-driven marketing tools
ASSUMPTION: Additional tools that are standard in this industry but not explicitly mentioned might include SEO platforms (like SEMrush, Ahrefs, or Moz), social media management tools, and content management systems.
👔 Cultural Fit Considerations
Company Values: Responsibility, Agility, Innovation, and contributing to sustainability and climate change reduction
Work Style: Dynamic, collaborative environment with emphasis on cross-functional teamwork
Self-Assessment:
- Do you thrive in an environment focused on sustainability and positive global impact?
- Are you comfortable balancing data-driven decision making with creative marketing approaches?
- Do you enjoy collaborating across multiple teams to achieve marketing goals?
- Are you adaptable to evolving digital marketing trends and technologies?
ASSUMPTION: The company appears to value environmental consciousness and technological innovation based on their stated mission. These values likely permeate the culture and would be important for employee alignment.
⚠️ Potential Challenges
The role involves multiple digital marketing channels and technologies requiring broad expertise across SEM, SEO, social media, and analytics. Managing global campaigns may involve coordinating across time zones or cultural contexts. Optimizing ROI while reducing costs demands careful balance and continuous analysis. Working remotely while maintaining effective collaboration with cross-functional teams might present communication challenges.
ASSUMPTION: These potential challenges are inferred from the diverse responsibilities and global nature of the company, and individual experiences may vary depending on the specific team structure and company priorities.
📈 Similar Roles Comparison
This Digital Marketing Specialist position is more comprehensive than many similar roles that often specialize in either paid media OR SEO. It combines both paid and organic search responsibilities with broader digital campaign management. Unlike some digital marketing positions that focus solely on execution, this role includes strategic elements like budget optimization and ROI analysis. The emphasis on sustainability and supply chain industries also distinguishes it from digital marketing roles in consumer products or services.
ASSUMPTION: This comparison is based on standard digital marketing role patterns in the technology and supply chain sectors.
📝 Sample Projects
- Developing and optimizing a multi-channel lead generation campaign across Google, LinkedIn, and Bing to target supply chain decision-makers
- Conducting an SEO audit and implementing recommendations to improve organic visibility for specific product solutions
- Creating and testing landing page variations to increase conversion rates for a new product launch
- Implementing attribution modeling to accurately track customer journeys across multiple touchpoints
- Optimizing ad spend allocation across channels to reduce overall cost-per-acquisition while maintaining lead quality
ASSUMPTION: These project examples are derived from the listed responsibilities and represent typical work a Digital Marketing Specialist at Optel might undertake.
❓ Key Questions to Ask During Interview
- How does the marketing team measure success for digital campaigns, and what KPIs are prioritized?
- What are the current challenges in your digital marketing efforts that you're hoping this role will help address?
- How does the marketing strategy support Optel's sustainability mission?
- Can you describe the collaboration process between marketing, sales, and product teams?
- What marketing automation tools are currently in place, and are there plans to expand the marketing technology stack?
- How is the marketing budget allocated across different channels, and what flexibility exists for testing new approaches?
ASSUMPTION: These questions are suggested based on the role type and company focus, and should be tailored to the specific interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize your resume with relevant keywords mentioned in the job description, particularly highlighting experience with Google Ads, SEO, analytics tools, and measurable campaign results
- Prepare a portfolio or specific examples of digital marketing campaigns you've managed, focusing on ROI improvements and CPA reductions
- Research Optel Group's specific products, services, and industry positioning to understand their market challenges
- Connect with any existing contacts at Optel Group on LinkedIn to learn more about the company culture
- When applying, emphasize both technical marketing skills and alignment with the company's sustainability values
- Prepare to discuss specific examples of how you've collaborated across teams to execute successful digital marketing initiatives