๐น Job Title: Digital Marketing Specialist
๐น Company: Optel Group
๐น Location: Remote
๐น Job Type: Not specified
๐น Category: ๐ Digital Marketing
As a Digital Marketing Specialist at Optel Group, you will be responsible for executing and optimizing digital marketing strategies to enhance brand visibility, generate high-quality leads, and drive customer engagement. You'll manage SEM, SEO, paid media campaigns across multiple platforms while working closely with the Business Unit Marketing Manager to develop high-impact digital initiatives that maximize traffic, conversions, and ROI.
ASSUMPTION: The role appears to be a mid-level position based on the required experience (3+ years) and the scope of responsibilities that include both execution and strategy development.
Campaign Optimization:
SEO Strategy and Execution:
Budget and ROI Management:
Marketing Tech Stack and Operations:
Social Media & Content Support:
Education: Not specified
Experience: 3+ years of hands-on experience in digital marketing, with focus on SEM, SEO, and paid media
Skills:
ASSUMPTION: While a specific degree is not mentioned, the technical nature of the role likely requires at least a bachelor's degree in Marketing, Digital Media, Communications, or a related field, which is standard for similar positions in this industry.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Digital Marketing Specialists with 3+ years of experience in a global company typically earn between $65,000-$95,000 annually depending on location, with remote positions often falling in the middle of this range. Benefits in global technology companies like Optel Group commonly include health insurance, retirement plans, and professional development opportunities, but this is a standard industry assumption not confirmed in the listing.
Industry Position: Optel Group develops transformative software, middleware, and hardware solutions for supply chain compliance in pharmaceuticals, food, and other sectors, with a focus on sustainability and reducing climate change impacts.
Company Size: Not specified
Company Stage: Established global company
ASSUMPTION: Based on the description of Optel as a "global company" with multiple business units and sophisticated marketing operations, it appears to be a mid to large-sized enterprise with established market presence, though exact employee count is not provided.
Career Level: Mid-level
Reporting Structure: Reports to Business Unit Marketing Manager
Team Size/Composition: Not specified
Growth Opportunities: Not specifically outlined
ASSUMPTION: This role likely sits within a marketing department with specialized teams for content, design, and web development given the collaborative nature described. The position appears to offer growth potential into senior digital marketing or digital strategy roles, based on the comprehensive skill development opportunities across multiple digital marketing channels.
Office Type: Remote
Geographic Context: Not location-specific as it's a remote position
Work Schedule: Not specified
Regional Considerations: As a global company, there may be collaboration across different time zones
ASSUMPTION: While the position is remote, there may be expectations for availability during business hours aligned with headquarters or primary team locations. Remote positions at global companies typically require strong self-management skills and comfort with virtual collaboration tools, though these specifics aren't mentioned in the listing.
Typical Process: Digital marketing specialist positions typically involve initial screening, skills assessment, portfolio review, and final interviews with the marketing team and potential stakeholders.
Key Assessment Areas: Campaign management experience, analytical skills, proficiency with marketing tools, ROI optimization capabilities, and collaborative approach.
Application Tips: Highlight measurable campaign results, demonstrate technical proficiency with Google Ads and analytics tools, showcase SEO successes, and emphasize experience reducing cost-per-acquisition while maintaining performance.
ATS Keywords: SEM, SEO, Google Ads, LinkedIn Ads, HubSpot, Salesforce, lead generation, conversion optimization, campaign management, ROI, CPA, A/B testing, keyword research, technical SEO
ASSUMPTION: These interview insights are based on industry standards for digital marketing specialist positions and may vary based on Optel Group's specific hiring processes.
ASSUMPTION: Additional tools that are standard in this industry but not explicitly mentioned might include SEO platforms (like SEMrush, Ahrefs, or Moz), social media management tools, and content management systems.
Company Values: Responsibility, Agility, Innovation, and contributing to sustainability and climate change reduction
Work Style: Dynamic, collaborative environment with emphasis on cross-functional teamwork
Self-Assessment:
ASSUMPTION: The company appears to value environmental consciousness and technological innovation based on their stated mission. These values likely permeate the culture and would be important for employee alignment.
The role involves multiple digital marketing channels and technologies requiring broad expertise across SEM, SEO, social media, and analytics. Managing global campaigns may involve coordinating across time zones or cultural contexts. Optimizing ROI while reducing costs demands careful balance and continuous analysis. Working remotely while maintaining effective collaboration with cross-functional teams might present communication challenges.
ASSUMPTION: These potential challenges are inferred from the diverse responsibilities and global nature of the company, and individual experiences may vary depending on the specific team structure and company priorities.
This Digital Marketing Specialist position is more comprehensive than many similar roles that often specialize in either paid media OR SEO. It combines both paid and organic search responsibilities with broader digital campaign management. Unlike some digital marketing positions that focus solely on execution, this role includes strategic elements like budget optimization and ROI analysis. The emphasis on sustainability and supply chain industries also distinguishes it from digital marketing roles in consumer products or services.
ASSUMPTION: This comparison is based on standard digital marketing role patterns in the technology and supply chain sectors.
ASSUMPTION: These project examples are derived from the listed responsibilities and represent typical work a Digital Marketing Specialist at Optel might undertake.
ASSUMPTION: These questions are suggested based on the role type and company focus, and should be tailored to the specific interview context.
โ ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.