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Digital Marketing Manager (India focus)

AirAsia Technology Center India Private Limited
Full-time
On-site
Bangalore, Karnātaka, India
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Manager (India focus)

πŸ”Ή Company: AirAsia Technology Center India Private Limited

πŸ”Ή Location: Bangalore, Karnataka, India

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: 🌐 Digital Marketing


πŸ“Œ Essential Job Details

πŸš€ Job Overview

As a Digital Marketing Manager at AirAsia Technology Center India, you will serve as the critical interface between Marketing, Commercial, Product Management, and Data teams. This role uniquely combines technical expertise with marketing acumen to drive business growth through digital channels. You will be responsible for developing and implementing comprehensive digital marketing strategies, managing campaigns, analyzing performance data, and working cross-functionally to align marketing initiatives with business objectives.

ASSUMPTION: Based on the job description mentioning "full-time" is assumed as the job type since it's not explicitly stated but the responsibilities suggest a full-time role with significant scope.


πŸ“‹ Key Responsibilities

  • βœ… Develop and implement digital marketing strategies aligned with business objectives
  • βœ… Plan, execute, and optimize marketing campaigns across SEO, PPC, social media, email, and content marketing
  • βœ… Track, analyze, and report on campaign performance using tools like Google Analytics and CRM systems
  • βœ… Develop year plans to drive online traffic, revenue, and brand awareness
  • βœ… Identify trends and insights to optimize spending and performance
  • βœ… Explore and implement new digital channels, technologies, tools, and partnerships
  • βœ… Manage digital marketing budget, spending, and payment schedules
  • βœ… Collaborate with cross-functional teams including product, technology, and payment teams
  • βœ… Plan and schedule project timelines, epics, and milestones in JIRA and related tools
  • βœ… Coordinate with external teams to manage project scope, changes, impacts, and risks
  • βœ… Ensure alignment between product, data, and digital marketing with the growth team

ASSUMPTION: The responsibilities have been consolidated from both "Key Accountabilities" and "Key Responsibilities" sections in the original listing, as there was significant overlap.


🎯 Required Qualifications

Education: Not specified

Experience: 4+ years of experience in digital marketing with relevant experience in growing business via 360-degree digital marketing

Skills:

  • Analytical and logical thinking
  • Creativity and adaptability in fast-paced environments
  • Confidence to challenge stakeholders and delivery teams
  • Self-starter ability with limited guidance
  • Strong written and verbal communication
  • Team collaboration with various stakeholders
  • Experience with enterprise tools like GA 360, Salesforce Marketing Cloud, or Adobe Marketing Cloud (preferred)
  • Project management capabilities

ASSUMPTION: While specific educational requirements aren't mentioned, the role likely requires at least a bachelor's degree in marketing, business, or a related field, which is standard for mid-to-senior digital marketing positions.


πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Digital Marketing Manager roles in Bangalore typically offer competitive compensation packages in the technology sector compared to other industries.

ASSUMPTION: Based on industry standards for similar roles in Bangalore tech companies, digital marketing managers with 4+ years of experience typically earn between β‚Ή12-20 lakhs per annum, depending on specific skills and company size. AirAsia, being a recognized international brand, likely offers competitive compensation within this range.


πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: AirAsia Technology Center is the technological arm of AirAsia, a leading low-cost airline in Asia. The tech center focuses on developing and implementing digital solutions to enhance customer experience and operational efficiency.

Company Size: Medium to large organization with an established international presence

Company Stage: Established enterprise with growth initiatives in digital transformation

ASSUMPTION: While specific details about the technology center's size aren't provided, AirAsia is a well-known international airline with technology centers in several countries. The Bangalore location likely serves as a significant tech hub given India's prominence in the technology sector.


πŸ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Likely reports to a Marketing Director or Head of Digital

Team Size/Composition: Likely leads or works within a cross-functional digital marketing team

Growth Opportunities: Potential advancement to senior leadership positions within digital marketing, potential to expand into broader marketing or product management roles

ASSUMPTION: The reporting structure and team composition are inferred based on standard organizational structures for similar roles. The job requirements suggesting the need to "challenge stakeholders" indicates a position with significant authority and visibility.


🌍 Location & Work Environment

Office Type: In-office (Bangalore-based)

Geographic Context: Bangalore is India's technology hub with a thriving startup and tech ecosystem. It offers a cosmopolitan environment with relatively high living costs compared to other Indian cities but provides excellent career opportunities in the tech sector.

Work Schedule: Standard full-time schedule with potential flexibility based on project demands

Regional Considerations: Bangalore offers excellent public transportation, though traffic congestion is notable. The city has a pleasant climate year-round and a vibrant expatriate community, making it conducive for international professionals.

ASSUMPTION: The listing specifically states "This position will be based in Bangalore, India," suggesting an in-office role. The work schedule is assumed to be standard full-time hours with potential flexibility common in the tech industry.


πŸ’Ό Interview & Application Insights

Typical Process: Initial screening, technical/marketing assessment, panel interviews with marketing and product teams, final interview with senior leadership

Key Assessment Areas: Digital marketing expertise, analytical skills, cross-functional collaboration ability, project management experience, understanding of marketing technology stack

Application Tips: Highlight measurable results from previous digital marketing campaigns, demonstrate knowledge of both marketing principles and technical implementation, showcase experience bridging communication between technical and business teams

ATS Keywords: Digital marketing strategy, campaign management, SEO, PPC, social media marketing, content marketing, Google Analytics, CRM, JIRA, budget management, cross-functional collaboration, data analysis, marketing technology

ASSUMPTION: These insights are based on standard practices for digital marketing roles in technology companies. The emphasis on both technical and marketing skills suggests interviews will likely test both areas.


πŸ› οΈ Tools & Technologies

  • JIRA and project management tools
  • Google Analytics (GA 360)
  • CRM systems (likely Salesforce Marketing Cloud)
  • Adobe Marketing Cloud
  • SEO tools
  • PPC advertising platforms
  • Social media management tools
  • Email marketing platforms
  • Data analysis and reporting tools

ASSUMPTION: While only JIRA, GA 360, Salesforce, and Adobe Marketing Cloud are explicitly mentioned, the other tools are standard in digital marketing and are implied by the responsibilities described.


πŸ‘” Cultural Fit Considerations

Company Values: Innovation, diversity, inclusion, and collaborative problem-solving appear to be valued

Work Style: Fast-paced, matrix environment requiring adaptability, creative thinking, and self-motivation

Self-Assessment: Ask yourself:

  • Are you comfortable working in a fast-paced environment with limited guidance?
  • Can you effectively bridge communication between technical and non-technical stakeholders?
  • Do you thrive in roles requiring both analytical thinking and creative marketing approaches?
  • Are you comfortable challenging assumptions and providing constructive feedback to stakeholders?

ASSUMPTION: Cultural elements are inferred from statements like "able to work in a matrix-fast paced environment," "self-starter able to work with limited guidance," and the company's diversity statement. AirAsia appears to value independence while maintaining team collaboration.


⚠️ Potential Challenges

This role demands expertise in both technical and marketing areas, which may require continuous upskilling. Working in a matrix organization can present communication challenges across different teams. Managing stakeholders from commercial, marketing, product, and data teams will require excellent diplomacy skills. The responsibility to bridge the gap between commercial and technology departments may create competing priorities that need careful balancing.

ASSUMPTION: These challenges are inferred based on the job description's emphasis on working across multiple departments and the need to balance technical and marketing responsibilities.


πŸ“ˆ Similar Roles Comparison

This Digital Marketing Manager role differs from traditional marketing positions by emphasizing technical knowledge and the ability to bridge marketing with product development. Unlike pure Marketing Manager roles, this position requires significant understanding of technology platforms and data analysis. Compared to Growth Marketing roles, this position places more emphasis on campaign execution rather than just acquisition strategy. The role has more strategic elements than a Digital Marketing Specialist but may be more hands-on than a Marketing Director position.

ASSUMPTION: This comparison is based on standard industry patterns and the specific emphasis on technical knowledge in the job description.


πŸ“ Sample Projects

  1. Developing and implementing a comprehensive SEO strategy to increase organic traffic to AirAsia's booking platforms
  2. Creating and optimizing paid digital campaigns across search and social channels to drive flight bookings for specific routes
  3. Implementing A/B testing for email marketing campaigns to improve conversion rates for promotional offers
  4. Analyzing customer journey data to identify friction points and recommend improvements to the digital booking experience
  5. Collaborating with product teams to enhance app features based on user behavior analysis
  6. Developing a performance dashboard to track campaign ROI across multiple digital channels

ASSUMPTION: These projects are illustrative examples based strictly on the listed responsibilities and typical digital marketing initiatives in the airline/travel industry.


❓ Key Questions to Ask During Interview

  1. How does the digital marketing team collaborate with product development to ensure marketing initiatives align with product capabilities?
  2. What are the primary KPIs for measuring success in this role, and how do they align with broader business objectives?
  3. Could you describe how the matrix reporting structure works between marketing, commercial, and technology teams?
  4. What marketing technology stack does AirAsia currently utilize, and are there plans to expand or change these tools?
  5. How does AirAsia balance global marketing strategies with India-specific market needs?
  6. What are the biggest digital marketing challenges AirAsia is currently facing in the Indian market?

ASSUMPTION: These questions are suggested based on the role description and would be valuable for understanding the specific dynamics at AirAsia, but should be adapted based on the interview flow.


πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


πŸ“Œ Next Steps for Applicants

To pursue this opportunity effectively:

  1. Customize your resume to highlight relevant digital marketing experience, particularly projects that demonstrate both technical knowledge and marketing expertise. Include keywords like "digital marketing strategy," "campaign management," "SEO," "PPC," and "analytics" to pass ATS screening.
  2. Prepare a portfolio of previous digital marketing campaigns with measurable results to demonstrate your impact.
  3. Research AirAsia's digital presence in India to understand their current marketing approach and identify potential areas for improvement.
  4. Connect with current or former AirAsia employees on LinkedIn to gain insights about the company culture and interview process.
  5. Prepare specific examples that demonstrate your ability to bridge the gap between technical and commercial teams.
  6. Brush up on current digital marketing trends specific to the travel industry in India to showcase your relevant market knowledge.