πΉ Job Title: Digital Marketing Manager (India focus)
πΉ Company: AirAsia Technology Center India Private Limited
πΉ Location: Bangalore, Karnataka, India
πΉ Job Type: Full-time
πΉ Category: π Digital Marketing
As a Digital Marketing Manager at AirAsia Technology Center India, you will serve as the critical interface between Marketing, Commercial, Product Management, and Data teams. This role uniquely combines technical expertise with marketing acumen to drive business growth through digital channels. You will be responsible for developing and implementing comprehensive digital marketing strategies, managing campaigns, analyzing performance data, and working cross-functionally to align marketing initiatives with business objectives.
ASSUMPTION: Based on the job description mentioning "full-time" is assumed as the job type since it's not explicitly stated but the responsibilities suggest a full-time role with significant scope.
ASSUMPTION: The responsibilities have been consolidated from both "Key Accountabilities" and "Key Responsibilities" sections in the original listing, as there was significant overlap.
Education: Not specified
Experience: 4+ years of experience in digital marketing with relevant experience in growing business via 360-degree digital marketing
Skills:
ASSUMPTION: While specific educational requirements aren't mentioned, the role likely requires at least a bachelor's degree in marketing, business, or a related field, which is standard for mid-to-senior digital marketing positions.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Digital Marketing Manager roles in Bangalore typically offer competitive compensation packages in the technology sector compared to other industries.
ASSUMPTION: Based on industry standards for similar roles in Bangalore tech companies, digital marketing managers with 4+ years of experience typically earn between βΉ12-20 lakhs per annum, depending on specific skills and company size. AirAsia, being a recognized international brand, likely offers competitive compensation within this range.
Industry Position: AirAsia Technology Center is the technological arm of AirAsia, a leading low-cost airline in Asia. The tech center focuses on developing and implementing digital solutions to enhance customer experience and operational efficiency.
Company Size: Medium to large organization with an established international presence
Company Stage: Established enterprise with growth initiatives in digital transformation
ASSUMPTION: While specific details about the technology center's size aren't provided, AirAsia is a well-known international airline with technology centers in several countries. The Bangalore location likely serves as a significant tech hub given India's prominence in the technology sector.
Career Level: Mid to Senior level
Reporting Structure: Likely reports to a Marketing Director or Head of Digital
Team Size/Composition: Likely leads or works within a cross-functional digital marketing team
Growth Opportunities: Potential advancement to senior leadership positions within digital marketing, potential to expand into broader marketing or product management roles
ASSUMPTION: The reporting structure and team composition are inferred based on standard organizational structures for similar roles. The job requirements suggesting the need to "challenge stakeholders" indicates a position with significant authority and visibility.
Office Type: In-office (Bangalore-based)
Geographic Context: Bangalore is India's technology hub with a thriving startup and tech ecosystem. It offers a cosmopolitan environment with relatively high living costs compared to other Indian cities but provides excellent career opportunities in the tech sector.
Work Schedule: Standard full-time schedule with potential flexibility based on project demands
Regional Considerations: Bangalore offers excellent public transportation, though traffic congestion is notable. The city has a pleasant climate year-round and a vibrant expatriate community, making it conducive for international professionals.
ASSUMPTION: The listing specifically states "This position will be based in Bangalore, India," suggesting an in-office role. The work schedule is assumed to be standard full-time hours with potential flexibility common in the tech industry.
Typical Process: Initial screening, technical/marketing assessment, panel interviews with marketing and product teams, final interview with senior leadership
Key Assessment Areas: Digital marketing expertise, analytical skills, cross-functional collaboration ability, project management experience, understanding of marketing technology stack
Application Tips: Highlight measurable results from previous digital marketing campaigns, demonstrate knowledge of both marketing principles and technical implementation, showcase experience bridging communication between technical and business teams
ATS Keywords: Digital marketing strategy, campaign management, SEO, PPC, social media marketing, content marketing, Google Analytics, CRM, JIRA, budget management, cross-functional collaboration, data analysis, marketing technology
ASSUMPTION: These insights are based on standard practices for digital marketing roles in technology companies. The emphasis on both technical and marketing skills suggests interviews will likely test both areas.
ASSUMPTION: While only JIRA, GA 360, Salesforce, and Adobe Marketing Cloud are explicitly mentioned, the other tools are standard in digital marketing and are implied by the responsibilities described.
Company Values: Innovation, diversity, inclusion, and collaborative problem-solving appear to be valued
Work Style: Fast-paced, matrix environment requiring adaptability, creative thinking, and self-motivation
Self-Assessment: Ask yourself:
ASSUMPTION: Cultural elements are inferred from statements like "able to work in a matrix-fast paced environment," "self-starter able to work with limited guidance," and the company's diversity statement. AirAsia appears to value independence while maintaining team collaboration.
This role demands expertise in both technical and marketing areas, which may require continuous upskilling. Working in a matrix organization can present communication challenges across different teams. Managing stakeholders from commercial, marketing, product, and data teams will require excellent diplomacy skills. The responsibility to bridge the gap between commercial and technology departments may create competing priorities that need careful balancing.
ASSUMPTION: These challenges are inferred based on the job description's emphasis on working across multiple departments and the need to balance technical and marketing responsibilities.
This Digital Marketing Manager role differs from traditional marketing positions by emphasizing technical knowledge and the ability to bridge marketing with product development. Unlike pure Marketing Manager roles, this position requires significant understanding of technology platforms and data analysis. Compared to Growth Marketing roles, this position places more emphasis on campaign execution rather than just acquisition strategy. The role has more strategic elements than a Digital Marketing Specialist but may be more hands-on than a Marketing Director position.
ASSUMPTION: This comparison is based on standard industry patterns and the specific emphasis on technical knowledge in the job description.
ASSUMPTION: These projects are illustrative examples based strictly on the listed responsibilities and typical digital marketing initiatives in the airline/travel industry.
ASSUMPTION: These questions are suggested based on the role description and would be valuable for understanding the specific dynamics at AirAsia, but should be adapted based on the interview flow.
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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