Digital Marketing Manager

Company Overview

Sardar Patel Academy & Research Centre (SPARC) has been dedicated to providing quality education at a low cost for over 21 years. Established in 2003 with just 15-20 students, SPARC has grown into the ultimate destination for learning in fields like IT, digital marketing, teaching, and university courses. Located in Delhi, SPARC remains committed to excellence in education and offers a supportive environment across its branches.

Job Overview

The Digital Marketing Manager position is a full-time role located in North Delhi. As a junior-level position, we require candidates with a minimum of 1 year and a maximum of 3 years of work experience. The role involves developing and implementing digital marketing strategies to enhance our online presence, drive traffic, and generate leads.

Qualifications and Skills

• Must possess SEO, Google Analytics, and Facebook Ads skills (Mandatory skill).
• Experience in content marketing to create valuable, relevant content to attract and engage audiences.
• Proficient in email marketing for designing and implementing email campaigns to drive engagement.
• Knowledge of PPC advertising, focused on managing paid campaigns to maximize reach and ROI.
• Familiarity with HubSpot for managing customer relationships and marketing campaigns.
• Skilled in marketing automation to streamline marketing efforts and improve efficiency.
• Strong analytical skills to assess digital marketing performance and make data-driven decisions.
• Excellent communication skills for effectively conveying marketing messages across various digital platforms.

Roles and Responsibilities

• Develop, implement, and manage marketing campaigns that promote the products and services of the academy.
• Enhance brand awareness within the digital space and drive website traffic and acquisitions.
• Measure site traffic, identify and evaluate new digital technologies, and develop digital marketing strategies.
• Plan and manage social media platforms, preparing engaging content to post on various channels.
• Conduct in-depth keyword research, strategize and implement SEO/SEM efforts.
• Utilize Google Analytics and other relevant tools to evaluate the effectiveness of marketing campaigns.
• Creating innovative content for website, blogs, and other marketing channels to attract new potential clients.
• Coordinate with public relations and advertising teams to manage the brand's reputation and develop customer testimonials and case studies.
• Monitor and report on competitor activity and provide recommendations for improvement.