Digital Marketing Manager
Sanction Scanner📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Sanction Scanner
🔹 Location: Turkey
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
📌 Essential Job Details
🚀 Job Overview
As a Digital Marketing Manager at Sanction Scanner, you'll play a crucial role in driving the company's B2B marketing initiatives to prevent financial crime. You'll be responsible for developing and implementing strategic marketing plans, creating engaging content across multiple channels, and generating leads to support the company's mission and growth as a leader in RegTech.
ASSUMPTION: Based on the job title and description, I'm assuming this is a mid to senior-level marketing position with both strategic and tactical responsibilities. The role appears to be focused on B2B marketing for a RegTech company.
📋 Key Responsibilities
- ✅ Assist in developing and implementing marketing plans aligned with business goals
- ✅ Create and manage content across social media, website, and email marketing channels
- ✅ Conduct market research and competitor analysis to identify trends and opportunities
- ✅ Organize and coordinate marketing events and campaigns for brand visibility and lead generation
- ✅ Monitor and analyze marketing metrics, compiling reports to measure performance
ASSUMPTION: The role likely involves both strategic planning and hands-on execution of marketing initiatives, though the exact balance isn't specified in the listing.
🎯 Required Qualifications
Education: Not specified
Experience: Proven experience in content creation, copywriting, and digital marketing, ideally in B2B
Skills:
- Strong written and verbal communication skills in English
- Knowledge of marketing principles and strategies
- Experience across digital platforms
- Proficiency in social media management and digital marketing tools
- Independent, organized, and detail-oriented
- Ability to work effectively both independently and as part of a team
ASSUMPTION: While no specific education requirements are mentioned, a degree in Marketing, Communications, or a related field is likely preferred for a Digital Marketing Manager position in the RegTech industry.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- NET Salary payment with additional fringe benefits
- Meal compensation sufficient for nutritious lunch
- Comprehensive health benefits
- Digital membership support
- Training budget for professional development
- Software subscription support
- No dress code policy
Industry Comparison: Not specified
ASSUMPTION: The compensation package appears to be competitive for the Turkish market with additional benefits beyond base salary, but specific salary figures aren't provided to make a direct industry comparison.
📌 Applicant Insights
🔍 Company Context
Industry Position: Sanction Scanner is a leader in RegTech (Regulatory Technology), focused on preventing financial crime. The company is a 3x Deloitte Fast 50 Winner, indicating significant growth and industry recognition.
Company Size: Not specified
Company Stage: Growth stage company with international operations
ASSUMPTION: Based on the Deloitte Fast 50 recognition and the sophisticated nature of their services, Sanction Scanner appears to be a successful scale-up company experiencing rapid growth, though exact employee count is not mentioned.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Company emphasizes professional development and growth with training budgets and a "growth-focused environment"
ASSUMPTION: This appears to be a mid to senior-level role based on the responsibility level and the "Senior Marketing Specialist" mention in the description. The role likely offers significant growth potential given the company's rapid expansion and focus on employee development.
🌍 Location & Work Environment
Office Type: Not explicitly specified
Geographic Context: Turkey is emerging as a significant tech hub between Europe and Asia, with a growing technology sector particularly in cities like Istanbul.
Work Schedule: Not specified
Regional Considerations: Turkey offers a unique blend of European and Middle Eastern influences, with a young, tech-savvy population and growing startup ecosystem.
ASSUMPTION: The role is likely office-based or hybrid in a major Turkish city (probably Istanbul), though remote work policies aren't explicitly mentioned. The international nature of the company suggests potential collaboration across time zones.
💼 Interview & Application Insights
Typical Process: For B2B marketing roles at technology companies, the interview process typically includes initial screening, portfolio review, skills assessment, and multiple interviews with marketing leaders and potentially cross-functional stakeholders.
Key Assessment Areas: Content creation skills, B2B marketing knowledge, strategic thinking, analytical abilities, and cultural fit with a mission-driven organization.
Application Tips: Highlight experience with B2B content creation, digital marketing campaigns, and measurable results. Demonstrate understanding of the RegTech industry and financial compliance landscape.
ATS Keywords: B2B marketing, content strategy, lead generation, digital marketing, campaign management, social media, marketing analytics, RegTech, financial compliance.
ASSUMPTION: These insights are based on standard industry practices for similar roles in technology companies, particularly those in regulated industries.
🛠️ Tools & Technologies
Digital marketing tools, social media management platforms, content management systems, email marketing software, analytics and reporting tools.
ASSUMPTION: While specific tools aren't mentioned, proficiency in standard marketing technology stack is likely required, which might include platforms like HubSpot, Google Analytics, SEMrush, social media management tools, and CRM systems such as Salesforce, especially given the B2B focus.
👔 Cultural Fit Considerations
Company Values: Mission-driven focus on preventing financial crime, growth-focused, collaborative, and innovative environment with appreciation for impact.
Work Style: Independent and team-oriented, detail-focused, creative yet strategic.
Self-Assessment:
- Do you thrive in mission-driven organizations with a clear purpose?
- Are you comfortable balancing creative content creation with data-driven strategy?
- Can you work independently while also collaborating effectively with team members?
- Are you passionate about B2B marketing and technology?
ASSUMPTION: The company appears to value both independence and collaboration, with an emphasis on purpose-driven work. The culture seems to balance professional growth with a supportive environment, based on the benefits and work environment descriptions.
⚠️ Potential Challenges
The role may require balancing multiple responsibilities across content creation, campaign management, and analytics. Working in a RegTech company might require learning complex regulatory concepts to create effective marketing content. As a growth-stage company, there may be evolving processes and rapid changes to adapt to.
ASSUMPTION: These potential challenges are inferred from the broad scope of responsibilities and the nature of marketing in specialized B2B technology companies experiencing growth.
📈 Similar Roles Comparison
This Digital Marketing Manager role focuses more on content creation and lead generation than some similar positions that might emphasize paid advertising or product marketing. The B2B RegTech focus distinguishes it from consumer-focused marketing roles and requires specialized knowledge of compliance and financial security. The role appears to blend strategic planning with hands-on execution, whereas some organizations might separate these functions.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles across technology companies.
📝 Sample Projects
- Developing quarterly content calendars for social media and blog content focused on financial compliance topics
- Creating whitepapers and case studies showcasing the company's success in preventing financial crime
- Planning and executing webinars or virtual events to generate qualified B2B leads
- Conducting competitor analysis to identify content gaps and strategic marketing opportunities
- Setting up analytics dashboards to track marketing campaign performance and ROI
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical B2B marketing activities in the RegTech sector.
❓ Key Questions to Ask During Interview
- What are the key marketing metrics and KPIs for this role, and how do they align with broader business objectives?
- How does the marketing team collaborate with sales and product teams to ensure alignment?
- What has been your most successful marketing campaign to date, and what made it effective?
- How does Sanction Scanner's positioning differ from competitors in the RegTech space?
- What are the biggest marketing challenges the company is currently facing?
- How does the company support professional development and growth for marketing team members?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research Sanction Scanner's products, services, and recent news to understand their position in the RegTech industry
- Update your resume to highlight relevant B2B marketing experience, content creation skills, and measurable results
- Incorporate key terms like "digital marketing," "content strategy," "B2B marketing," and "campaign management" in your application materials
- Prepare a portfolio of relevant marketing content samples, particularly any related to financial services or technology
- Research the RegTech industry and financial compliance landscape to demonstrate domain knowledge
- Connect with current or former Sanction Scanner employees on LinkedIn to gain insights about the company culture
- Prepare specific examples that demonstrate your ability to create content that drives leads and builds brand awareness