Digital Marketing Lead
Brisk Teaching📌 Core Information
🔹 Job Title: Digital Marketing Lead
🔹 Company: Brisk Teaching
🔹 Location: San Francisco, California, United States
🔹 Job Type: Not specified
🔹 Category: 🌐 Digital Marketing
📌 Essential Job Details
🚀 Job Overview
Brisk Teaching is seeking a Digital Marketing Lead to drive growth through paid media, website strategy, and SEO optimization. This high-impact role combines hands-on execution with strategic oversight of external agencies to fuel user acquisition for their AI-powered tools that help teachers reduce administrative workload. The position offers growth into management while requiring continued hands-on execution across the digital marketing ecosystem.
ASSUMPTION: This is a growth-stage role that will evolve from primarily execution to include management responsibilities, based on the mention of starting as an individual contributor with room to grow into management.
📋 Key Responsibilities
Website Strategy, Management & SEO
- ✅ Own and manage website performance, UX, and conversion optimization
- ✅ Oversee Webflow agency collaboration while making direct updates when needed
- ✅ Conduct A/B testing and implement site improvements
- ✅ Lead SEO strategy and manage SEO agency relationships
- ✅ Implement SEO best practices across website content, structure, and technical optimizations
User Acquisition & Performance Marketing
- ✅ Execute and optimize performance marketing campaigns across platforms like Meta and Google
- ✅ Optimize customer acquisition cost, audience targeting, and spend efficiency
- ✅ Test new ad creatives, landing pages, and audience segments
- ✅ Implement multi-touch attribution and improve campaign measurement
- ✅ Manage lead nurturing processes from awareness to conversion
Marketing Ops & Funnel Optimization
- ✅ Build automated dashboards to track paid media, website, and SEO performance
- ✅ Manage integration of Webflow, Klaviyo, and analytics stack
- ✅ Optimize marketing and sales funnel handoffs
- ✅ Ensure compliance with data privacy laws
Leadership & Collaboration
- ✅ Manage external agencies from day one
- ✅ Potentially hire and mentor direct reports over time
- ✅ Collaborate with Sales, Product, Customer Success, and Growth teams
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Data Analytics, or related field
Experience: 5-7 years in growth marketing, user acquisition, or performance marketing (preferably in SaaS, EdTech, or high-growth startup)
Skills:
- Experience managing people (direct reports, agencies, or cross-functional teams)
- Proven success running paid media campaigns with focus on CAC optimization
- Hands-on website management experience (Webflow preferred)
- Strong SEO knowledge and agency management experience
- Data-driven mindset with expertise in tracking, attribution, and analytics tools
- Ability to execute independently while collaborating cross-functionally
Bonus Qualifications:
- Experience in EdTech, SaaS, or B2B marketing
- Proficiency with Webflow, GA4, Looker, and other analytics tools
- Background in landing page optimization and CRO
- Familiarity with SQL, JavaScript, or advanced marketing automation tools
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Digital Marketing Lead roles in San Francisco typically command salaries between $120,000-$160,000 annually depending on experience level and company size.
ASSUMPTION: The salary range is estimated based on comparable digital marketing leadership roles in the San Francisco tech sector, particularly for EdTech startups. This estimate considers the senior nature of the role, the technical skills required, and the San Francisco job market.
📌 Applicant Insights
🔍 Company Context
Industry Position: Brisk Teaching is an EdTech company developing AI-powered tools to simplify administrative tasks for teachers, allowing them to focus more on teaching.
Company Size: Likely a growth-stage startup based on the hiring needs and mentioned roles/structure.
Company Stage: Growth-stage startup with an established product (Chrome extension) that integrates with Google Classroom, Docs, Slides, YouTube, and other educational platforms.
ASSUMPTION: Company size and stage are inferred from the job description mentioning a diverse team with collective experience at major EdTech companies, along with the focus on scalable growth and future team expansion.
📊 Role Analysis
Career Level: Senior individual contributor with management responsibilities
Reporting Structure: Likely reports to VP/Head of Marketing or Growth
Team Size/Composition: Currently managing external agencies with potential to build a team over time
Growth Opportunities: Clear path to developing a larger marketing team; potential growth into a Director of Digital Marketing or VP-level role
ASSUMPTION: The reporting structure is inferred based on typical organizational structures for growth-stage startups. The role is positioned as initially individual contributor with a stated path to management, suggesting the company plans to scale the marketing function.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: San Francisco is a major tech hub with a high concentration of EdTech companies and startups, offering networking opportunities but with a high cost of living.
Work Schedule: Not specified, but likely follows standard tech industry hours with flexibility
Regional Considerations: San Francisco's tech ecosystem provides access to talent, investors, and industry events, while California offers strong employee protection laws and benefits.
ASSUMPTION: Work environment specifics are not provided in the original listing. The regional insights are based on San Francisco's established position in the tech industry and California's employment landscape.
💼 Interview & Application Insights
Typical Process: For this level of marketing role, expect 3-5 interview rounds including initial screening, hiring manager interview, team interviews, possibly a case study or marketing assignment, and final executive round.
Key Assessment Areas:
- Demonstrated success in performance marketing campaigns
- Technical proficiency with marketing tools and analytics
- Strategic thinking around growth and conversion optimization
- People and project management capabilities
- Understanding of the education market and teacher pain points
Application Tips: Highlight quantifiable results from previous digital marketing campaigns, demonstrate technical skills with platforms mentioned (Webflow, Google/Meta ads), and showcase experience with SEO strategy and execution.
ATS Keywords: performance marketing, paid media, SEO strategy, Webflow, conversion optimization, CAC, user acquisition, marketing analytics, growth marketing, B2B SaaS marketing, agency management, EdTech
ASSUMPTION: These insights are based on standard interview processes for senior marketing positions in tech startups and the specific requirements outlined in the job description.
🛠️ Tools & Technologies
Explicitly Mentioned: Webflow, Google Ads, Meta Ads, Klaviyo, GA4, Looker
Likely Required: Google Analytics, SEO tools (SEMrush, Ahrefs, etc.), CRM systems, LinkedIn Ads, A/B testing platforms, attribution platforms
ASSUMPTION: The additional tools listed are standard for digital marketing operations at this level and align with the responsibilities mentioned, though they aren't explicitly stated in the original listing.
👔 Cultural Fit Considerations
Company Values: The company values education, teacher support, diversity (explicitly mentioned as a "diverse group"), and technology innovation to solve meaningful problems.
Work Style: Self-driven execution with collaborative cross-functional engagement; balance of strategic oversight and hands-on implementation.
Self-Assessment:
- Are you comfortable both executing marketing campaigns hands-on and managing others?
- Do you thrive in an environment where you need to balance multiple marketing channels?
- Are you passionate about education technology and improving teachers' lives?
- Can you operate effectively in a growing startup environment?
ASSUMPTION: Company values and work style are inferred from the company description and role expectations. The description emphasizes the company's mission to help teachers and mentions a diverse team united by passion for education.
⚠️ Potential Challenges
- Balancing hands-on execution across multiple channels while also managing agencies
- Scaling marketing efforts while maintaining efficiency and ROI
- Having to both build and execute strategy simultaneously
- Transitioning from individual contributor to building a team while still maintaining direct execution
- Working within the constraints of an EdTech startup's marketing budget
ASSUMPTION: These challenges are inferred from the breadth of responsibilities described and the typical growth challenges faced in similar roles at EdTech startups.
📈 Similar Roles Comparison
This Digital Marketing Lead role differs from similar positions in several ways:
- vs. Growth Marketing Manager: More emphasis on technical website management and SEO beyond just paid acquisition
- vs. Marketing Director: More hands-on execution with less established team structure initially
- vs. Paid Media Specialist: Broader responsibility across the entire digital marketing ecosystem beyond just paid campaigns
- vs. SEO Manager: Encompasses paid media and website management beyond just organic search optimization
ASSUMPTION: This comparison is based on standard industry role structures and the specific blend of responsibilities outlined in this job description.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy to increase organic traffic by optimizing website content and technical aspects
- Creating and optimizing multi-channel customer acquisition campaigns across Google and Meta platforms
- Building conversion-focused landing pages in Webflow to improve lead generation rates
- Implementing attribution modeling to better understand the marketing funnel and optimize channel mix
- Designing automated dashboards that track all key marketing metrics for executive reporting
- Conducting A/B tests on website elements to increase teacher sign-up conversion rates
ASSUMPTION: These projects are derived directly from the responsibilities outlined in the job description and represent typical initiatives for this type of role.
❓ Key Questions to Ask During Interview
- What are the most important marketing metrics for Brisk Teaching, and how do they align with broader business objectives?
- How do you currently approach attribution and measure success across marketing channels?
- What is the current balance between customer acquisition and retention marketing efforts?
- How does the marketing team collaborate with product and sales to ensure alignment?
- What are the biggest growth opportunities and challenges for Brisk Teaching in the next 12-18 months?
- How would you describe the marketing team's working relationships with the agencies currently in place?
ASSUMPTION: These questions are suggested based on the role type and responsibilities mentioned, focusing on strategic priorities, team dynamics, and growth challenges.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume: Highlight experience with performance marketing, SEO strategy, and website optimization. Include metrics showing impact on user acquisition, conversion rates, and ROI.
- Optimize for ATS: Include key terms from the job description like "performance marketing," "user acquisition," "Webflow," "SEO strategy," and "agency management" in your resume.
- Prepare your portfolio: Gather examples of successful digital marketing campaigns, website optimizations, and analytics dashboards you've created.
- Research the company: Sign up for Brisk Teaching's product if possible, review their digital presence, and understand their market position in the EdTech space.
- Connect strategically: Look for team members on LinkedIn to understand the company culture and potentially establish connections.
- Prepare for technical discussions: Be ready to discuss specific strategies and tactics for performance marketing, SEO, and website optimization in the education sector.