🔹 Job Title: Digital Marketing Executive/ Senior Executive/ Assistant Manager
🔹 Company: iFAST Global Bank Ltd
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
iFAST Global Bank Ltd is seeking an energetic, results-driven digital marketing professional to lead key marketing initiatives focusing on SEO, content creation, and digital advertising strategies. This role will develop and execute comprehensive marketing strategies across various digital channels to drive brand growth, enhance customer engagement, and support the bank's business objectives during its growth phase.
ASSUMPTION: This is a mid-level to senior role based on the title range (Executive to Assistant Manager) and the comprehensive nature of responsibilities that include strategic planning and implementation.
✅ Develop and execute comprehensive marketing strategies across digital channels
✅ Create high-quality content across platforms aligned with brand guidelines
✅ Manage paid advertising campaigns (Google Ads, social media ads) to maximize ROI
✅ Implement social media strategies to enhance brand visibility and engagement
✅ Manage KOL (Key Opinion Leader) relationships to boost brand exposure and credibility
✅ Design and launch a "members-get-members" referral program to stimulate word-of-mouth marketing
✅ Develop programs to increase account openings and deposits
✅ Coordinate marketing efforts across online and offline platforms (Facebook, Instagram, YouTube, Google, X, website)
✅ Optimize website, SEO, SEM, email marketing, and UX/UI
✅ Organize and execute events (CSR events, symposiums, seminars, exhibitions)
✅ Collaborate with designers to develop creative marketing materials
✅ Track program results and analyze performance for continuous improvement
✅ Handle ad-hoc projects as required
ASSUMPTION: The role involves both strategic planning and hands-on execution, with significant autonomy in building initiatives from scratch.
Education: Degree in marketing, data science, or business-related discipline preferred
Experience: 0 to 3 years in marketing fields related to banking or financial services
Skills:
ASSUMPTION: While the job title includes "Senior Executive" and "Assistant Manager" levels, the experience requirement (0-3 years) suggests this could be suitable for early-career professionals with the right skill set who can demonstrate capability.
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package is competitive for the financial services sector in London, particularly with the hybrid working arrangement and private medical insurance.
ASSUMPTION: The salary is likely to be in line with London market rates for digital marketing roles in the banking sector, which typically range from £30,000-£45,000 for executives, £40,000-£55,000 for senior executives, and £50,000-£65,000 for assistant managers, depending on experience and specific qualifications.
Industry Position: iFAST Global Bank Ltd appears to be a financial institution with digital banking services.
Company Size: Not specified
Company Stage: Growth phase, as mentioned in the job description
ASSUMPTION: Based on the description mentioning "the business is in a growth phase" and that initiatives need to be built "from the ground up", iFAST Global Bank Ltd is likely expanding its operations in the UK market and building out its marketing functions. The company may be relatively new to the UK market or undergoing significant transformation.
Career Level: Early to mid-career (Executive to Assistant Manager level)
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The tiered job title (Executive/Senior Executive/Assistant Manager) suggests a potential career progression path within the organization.
ASSUMPTION: Given the breadth of responsibilities and the growth phase of the business, this role likely offers significant opportunity for professional development and increased responsibility over time. The role probably reports to a Marketing Manager or Head of Marketing and may involve working with internal teams across the organization.
Office Type: Hybrid (60-40 split after probation period)
Geographic Context: Located in the City of London, a global financial hub with excellent transport links and a high concentration of banking and financial services firms.
Work Schedule: Not specified, likely standard full-time banking hours
Regional Considerations: London offers a diverse, international environment with a high cost of living but excellent career opportunities in financial services.
ASSUMPTION: The 60-40 hybrid model likely means 3 days in office, 2 days remote, which is becoming standard in the London financial sector post-pandemic. The City of London location suggests a professional, corporate environment.
Typical Process: For marketing roles in banking, expect a multi-stage process typically including:
Key Assessment Areas:
Application Tips:
ATS Keywords: digital marketing, SEO, GA4, content creation, social media marketing, Google Ads, KOL management, referral program, analytics, data analysis, banking, financial services
ASSUMPTION: These insights are based on industry standards for digital marketing roles in financial services. The actual interview process may vary.
Based on the job description, familiarity with these tools would be beneficial:
ASSUMPTION: While only GA4, Appflyers, and Microsoft Office are explicitly mentioned, other tools listed are standard for digital marketing roles with SEO and social media responsibilities.
Company Values: Not explicitly stated, but the description suggests a focus on growth, innovation, and customer-centricity.
Work Style: Fast-paced environment that values proactive, detail-oriented, and results-driven individuals.
Self-Assessment: Potential applicants should consider:
ASSUMPTION: Based on the description of seeking candidates who are "energetic, result-driven, and detail-oriented" and who "thrive in a fast-paced environment," the company culture likely values initiative, efficiency, and performance.
Based on the job description, potential candidates should consider:
ASSUMPTION: These challenges are inferred from the extensive list of responsibilities and the explicit mention of building initiatives from scratch in a growth-phase business.
This role combines elements of several digital marketing specializations:
ASSUMPTION: This comparison is based on standard industry role definitions and the responsibilities outlined in the job description.
Based on the listed responsibilities, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based strictly on the responsibilities listed in the job description.
ASSUMPTION: These questions are suggested based on the role type and would need to be adapted based on the specific interview context and previous discussions.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To effectively pursue this opportunity: