🔹 Job Title: Digital Marketing Executive/ Senior Executive
🔹 Company: iFAST Global Bank Ltd
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
iFAST Global Bank Ltd is seeking an energetic, results-driven Digital Marketing Executive/Senior Executive to develop and execute comprehensive marketing strategies across various digital channels. This pivotal role focuses on SEO, content creation, and digital advertising to drive brand growth and customer engagement. The ideal candidate will oversee content development, manage paid advertising campaigns, implement social media strategies, coordinate KOL relationships, and launch referral programs to stimulate word-of-mouth marketing.
ASSUMPTION: Based on the mention of building initiatives from the ground up with "limited pre-existing knowledge or framework," this appears to be a growth-phase position that requires a self-starter who can work with minimal guidance.
✅ Plan and execute marketing campaigns across digital marketing, branding, PR, and events
✅ Liaise with internal teams and external vendors to implement marketing programs
✅ Track program results and conduct detailed performance analysis for continuous improvement
✅ Manage marketing channels for promotions on online and offline platforms (Facebook, Instagram, YouTube, Google, X, and website)
✅ Assist in digital marketing efforts including website optimization, SEO, SEM, email marketing, influencer marketing, and UX/UI enhancement
✅ Organize and execute events including CSR events, symposiums, seminars, exhibitions, and briefing sessions
✅ Coordinate operational and marketing efforts to boost brand awareness and engagement
✅ Collaborate with designers to plan and develop creative marketing materials
✅ Manage KOL (Key Opinion Leader) relationships to boost brand exposure and credibility
✅ Design and launch "members-get-members" referral programs to drive customer acquisition and loyalty
✅ Develop and implement programs aimed at increasing account openings and deposits
✅ Handle ad-hoc projects as required
Education: Degree level in marketing, data science, or business-related discipline preferred
Experience: 1 to 3 years' experience in marketing fields related to banking or relevant industry
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package appears competitive for the UK banking sector, with the hybrid working arrangement and private medical insurance being particularly attractive additions to the standard pension and holiday allowances.
ASSUMPTION: While the salary range is not provided, digital marketing roles in the UK banking sector at this level typically command between £30,000-£50,000 depending on experience level and whether the position is at the Executive or Senior Executive level.
Industry Position: iFAST Global Bank Ltd appears to be a financial institution operating in the banking sector with a focus on digital growth.
Company Size: Not specified
Company Stage: The listing indicates the business is in a growth phase, building initiatives from the ground up.
ASSUMPTION: Based on the mention of growth phase and building initiatives from scratch, this appears to be either a newer bank or a traditional financial institution expanding into digital banking services. The company likely has an established presence but is developing new digital marketing initiatives.
Career Level: Mid-level with potential progression to senior (indicated by Executive/Senior Executive title)
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The job title suggests a potential career path from Executive to Senior Executive or Assistant Manager levels
ASSUMPTION: Given the broad responsibilities and mention of both "Executive" and "Senior Executive" in the title, this role likely offers career progression opportunities as the candidate gains experience. The role may involve working within a marketing team structure with potential to advance to management positions.
Office Type: Hybrid (60-40 split after probation period)
Geographic Context: Located in the City of London, a global financial hub with excellent transportation links and a high concentration of financial services companies
Work Schedule: Not specified, likely standard business hours
Regional Considerations: London offers a diverse, international environment with high living costs but excellent career opportunities in the banking sector
ASSUMPTION: The 60-40 hybrid working arrangement likely means 3 days in office, 2 days remote, which is becoming standard in London's financial sector post-pandemic. The City of London location suggests a professional corporate environment typical of financial institutions.
Typical Process: For banking and marketing roles of this level, candidates can typically expect:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital marketing, SEO, content creation, SEM, social media marketing, Google Ads, GA4, KOL management, campaign analysis, UX/UI, AppFlyers, banking, financial services
ASSUMPTION: These interview insights are based on standard practices in the UK banking and marketing sectors for similar roles.
ASSUMPTION: While only GA4, AppFlyers, social media platforms, and Microsoft Office are explicitly mentioned, roles of this nature typically involve experience with CMS platforms, email marketing systems, and other digital marketing tools which are industry standards.
Company Values: While not explicitly stated, the job posting suggests the company values innovation, proactivity, attention to detail, and results-orientation.
Work Style: The description indicates a fast-paced environment requiring someone who is energetic, detail-oriented, and capable of data analysis. The role requires both collaborative work (liaising with teams and vendors) and independent initiative.
Self-Assessment:
ASSUMPTION: The cultural elements are inferred from language in the job description such as "fast-paced environment," "enjoys data analysis," and "proactively explores business growth opportunities," which suggest a dynamic, analytical, and proactive company culture.
ASSUMPTION: These potential challenges are based on the job description's mention of building from the ground up, the breadth of responsibilities listed, and the banking industry context which typically involves regulatory considerations.
This role combines elements of several specialized positions found in larger organizations:
ASSUMPTION: This comparison is based on standard industry role definitions in digital marketing and financial services.
ASSUMPTION: These project examples are based on the listed responsibilities and represent typical initiatives for this type of role in a banking environment.
ASSUMPTION: These questions are suggested based on the typical considerations for a digital marketing role in banking and may need adaptation based on specific interview contexts.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.