Digital Marketing

Qualifications and Skills

• 1 to 3 years of experience in digital marketing
• Strong understanding of social media platforms and digital marketing tools
• Experience in managing social media accounts and crafting engaging content
• Knowledge of ad campaign management, including budgeting and targeting
• Proficient in creative design tools, such as Adobe Creative Suite
• Tech-savvy with a passion for exploring new digital marketing trends and technologies
• Analytical mindset with the ability to track and interpret data to drive marketing decisions
• Excellent communication and teamwork skills
• Certifications in digital marketing or related fields would be a plus

Roles and Responsibilities

• Develop and implement digital marketing strategies to drive brand awareness and increase website traffic
• Manage and optimize social media channels to engage with the target audience and grow the online community
• Create and manage ad campaigns across various digital platforms, such as Google Ads and social media advertising
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics
• Produce engaging and creative content for social media posts, blogs, email marketing, and other marketing channels
• Collaborate with cross-functional teams, including design and development, to ensure cohesive digital marketing campaigns
• Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative ideas
• Track and report on key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts