DLUX is looking for a skilled Digital Marketer (2+ years experience) with expertise in SEO (on-page, off-page, technical), keyword optimization, link building, and content documentation. You will manage social media, run paid ad campaigns, and generate monthly client reports. This role covers both DLUX brand projects and client campaigns.
Key Responsibilities:
SEO & Website Optimization:
Conduct in-depth keyword research and implement on-page and off-page SEO strategies.
Optimize website structure and content for search engine visibility.
Perform technical SEO audits and implement necessary fixes.
Build high-quality backlinks through ethical link-building strategies.
Monitor and improve website performance and ranking.
Paid Advertising (Google, Facebook, Instagram, Meta Ads):
Plan, execute, and optimize PPC campaigns across Google Ads, Facebook, Instagram, and Meta.
Conduct audience targeting, keyword bidding, and A/B testing for ad performance enhancement.
Analyze and report ad performance, making data-driven recommendations for improvement.
Social Media Management:
Develop, schedule, and manage social media content across various platforms.
Engage with followers, respond to queries, and foster online community growth.
Monitor trends and implement strategies to increase reach and engagement.
Client Reporting & Documentation:
Prepare monthly reports on SEO, PPC, and social media performance.
Document strategies, progress, and recommendations for each client project.
Present insights and data-driven solutions to clients and stakeholders.
Requirements
Proven experience in digital marketing with a strong portfolio.
In-depth knowledge of SEO best practices, tools, and algorithms.
Proficiency in Google Ads, Facebook/Meta Ads, and social media platforms.
Experience with Google Analytics, Search Console, and other tracking tools.
Strong analytical and problem-solving skills.
Excellent communication and documentation skills.
Ability to multitask and work on multiple client projects simultaneously.
Preferred Skills:
Experience with WordPress, Shopify, or other CMS platforms.
Familiarity with email marketing and automation tools.
Basic knowledge of graphic design and video editing is a plus.