Demand Generation Specialist

As a Demand Generation Specialist, you will be instrumental in driving our marketing strategies and initiatives. This mid-level role is ideal for a marketing professional with 3 to 5 years of experience who is passionate about generating qualified leads, optimising campaigns, and contributing to the overall growth of the company. You will work closely with cross-functional teams to execute and refine strategies that drive demand and customer acquisition.

Key Responsibilities

• Campaign Strategy & Execution: Develop, execute, and optimize multi-channel demand generation campaigns, including email marketing, social media, paid media, webinars, and content marketing.
  
• Lead Management: Manage and nurture leads through the sales funnel, ensuring seamless transitions between marketing and sales teams, and optimising lead scoring and qualification processes.
  
• Content Collaboration: Collaborate with the content team to create and promote high-value content (e.g., whitepapers, case studies, blogs) that resonates with our target audience and supports demand generation objectives.
  
• Reporting and Analysis: Analyse campaign performance using tools like Google Analytics, HubSpot, or Salesforce, and provide actionable insights to improve ROI. Regularly report on key metrics and KPIs to stakeholders.
  
• Market Research & Insights: Conduct in-depth market research to understand target audiences, industry trends, and competitive landscape, and apply insights to refine campaign strategies.
  
• Cross-Functional Collaboration: Work closely with sales, product, and content teams to ensure alignment and maximize the impact of marketing initiatives on revenue growth.
  
  

Requirements

·       Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. A master’s degree or additional certifications in digital marketing is a plus.

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• Strong understanding of marketing principles and experience with digital marketing channels, including email, SEO, SEM, and social media.
  
• Proficiency with marketing automation tools and CRM systems (e.g., Account Engagement, Salesforce and Hubspot).
  
• Excellent analytical skills with experience in tracking and optimising campaign performance.
  
• Strong project management skills with the ability to manage multiple projects simultaneously.
  
• Excellent communication skills, both written and verbal.
  
• Ability to work collaboratively across departments and with external partners.
  
• Creative problem-solving skills and a proactive approach to marketing challenges.
  

What We Offer

• Career Growth: Opportunities for career advancement within a rapidly growing startup.
  
• Learning & Development: Access to continuous learning opportunities and industry-leading marketing tools.
  
• Flexible Work Environment: Options for a flexible schedule.
  
• Inclusive Culture: A dynamic, inclusive, and collaborative company culture that values innovation and creativity.