🔹 Job Title: CRS Marketing Acquisitions Lead, Director
🔹 Company: Citi
🔹 Location: Wilmington, Delaware, United States
🔹 Job Type: Full-time
🔹 Category: Marketing Program Management
As the Director of Partner Acquisition Marketing Growth for Citi Retail Services (CRS), you will lead the strategic direction and roadmap for acquisition growth across Citi's extensive partner network. This senior role involves overseeing marketing programs, defining innovation strategies, and driving account growth through both traditional and digital channels. You'll be responsible for identifying new acquisition opportunities, optimizing marketing performance, and leading a team to meet ambitious growth targets in Citi's payments business, which manages over 40 million customer accounts through partnerships with major retailers like Macy's, The Home Depot, and Best Buy.
Education: Bachelor's degree required, Master's degree preferred
Experience: 15+ years of professional experience, including at least 10 years in senior performance marketing/growth marketing acquisition roles with consumer credit products, and 8-10 years of experience managing teams
Skills:
Salary Range: $170,000.00 - $300,000.00
Benefits: Medical, dental & vision coverage; 401(k); life, accident, and disability insurance; wellness programs; paid time off including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Industry Comparison: This compensation range is competitive within the financial services industry for senior marketing directors, particularly in the Delaware market.
ASSUMPTION: The industry comparison is based on typical salary ranges for director-level marketing positions in the financial services sector, considering the scope of responsibilities and required experience.
Industry Position: Citi is one of the world's leading financial services companies. Citi Retail Services (CRS) is a major division that manages over 40 million customer accounts through partnerships with industry leaders including Macy's, The Home Depot, L.L. Bean, Dillard's, and Best Buy.
Company Size: Global financial institution with operations in more than 160 countries
Company Stage: Established enterprise organization
ASSUMPTION: Company size and global presence are inferred from Citi's status as one of the world's largest financial institutions, though not explicitly stated in the job listing.
Career Level: Senior leadership (Director)
Reporting Structure: Reports to the Head of Citi Retail Services Marketing
Team Size/Composition: Multiple direct reports across various marketing disciplines
Growth Opportunities: Potential path to senior executive positions within marketing organization or broader business leadership roles
ASSUMPTION: Reporting structure is stated in the job description. The team size/composition and growth opportunities are inferred from the seniority of the role and the requirement for 8-10 years of experience managing teams.
Office Type: Not explicitly specified, likely in-office or hybrid
Geographic Context: Wilmington is Delaware's largest city and a significant financial services hub, with many major banks and credit card companies having operations there due to favorable corporate laws
Work Schedule: Full-time
Regional Considerations: Wilmington offers a lower cost of living compared to nearby financial centers like New York or Philadelphia while providing access to the Northeast corridor
ASSUMPTION: Work environment details are inferred based on typical practices at financial institutions and the nature of the leadership role. Geographic context is based on Wilmington's known status as a financial services hub.
Typical Process: Initial HR screening, followed by interviews with the hiring manager, potential team members, and senior stakeholders; may include case studies or presentations demonstrating marketing strategy capabilities
Key Assessment Areas: Strategic thinking, leadership ability, marketing expertise, analytical capabilities, experience with digital transformation, track record of delivering results
Application Tips: Emphasize quantifiable marketing acquisition results, experience managing partnerships, and examples of leading digital transformation initiatives
ATS Keywords: acquisition marketing, partnership marketing, digital transformation, performance marketing, growth marketing, marketing analytics, team leadership, financial services, retail partnerships, martech
ASSUMPTION: The interview process and assessment areas are based on standard practices for director-level marketing positions in large financial institutions.
ASSUMPTION: While Adobe suite tools are specifically mentioned, other tools are inferred based on the responsibilities of the role and standard technologies used in acquisition marketing.
Company Values: Risk management, compliance, partner-focused collaboration, innovation within structured frameworks
Work Style: Matrix environment requiring strong collaboration skills; strategic leadership with hands-on execution capabilities; results-oriented
Self-Assessment:
ASSUMPTION: These cultural elements are inferred from Citi's known corporate culture, the emphasis on risk management in the job description, and the mentions of matrix organization dynamics.
This role may present several challenges, including:
ASSUMPTION: These challenges are inferred from the job responsibilities and typical challenges in large financial institutions' marketing departments.
This position differs from similar roles in these key ways:
ASSUMPTION: This comparison is based on standard industry role delineations within marketing departments of financial institutions.
In this role, you might lead projects such as:
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and would be typical for this type of role.
ASSUMPTION: These questions are suggested based on the role type and marketing leadership positions within financial services.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.