Creative Strategist/Producer (Performance Marketing) bei Meet5 (m/w/d)
Meet5 GmbH
Full-time
On-site
Frankfurt, Hesse, Germany
📌 Core Information
- Job Title: Creative Strategist/Producer (Performance Marketing) bei Meet5 (m/w/d)
- Company: Meet5 GmbH
- Location: Frankfurt am Main, Germany
- Job Type: Full-time
- Category: Marketing & Advertising
- Date Posted: April 14, 2025
- Experience Level: Mid-level (2-5 years)
- Remote Status: On-site (Hybrid, 3 days in office)
🚀 Job Overview
Meet5 is seeking a creative and strategic thinker to join our team as a Creative Strategist/Producer. In this role, you will be responsible for developing compelling advertising campaigns that resonate with our target audience of users aged 40 and above. You will work closely with our creative team to ensure that our campaigns are effective, engaging, and aligned with user needs.
ASSUMPTION: This role requires a strong understanding of the target audience and their preferences, as well as the ability to create content that appeals to a broad range of users.
📋 Key Responsibilities
- 🎨 Campaign Development: Develop creative advertising campaigns for various channels, including Meta, Google, TikTok, and other seasonal platforms.
- 📝 Creative Process: Oversee the creative process from initial ideas to final designs, ensuring that campaigns are on-brand and meet user needs.
- 📸 Asset Sourcing & Briefing: Organize and lead regular shootings with users and team members, and create briefings for creators (UGC).
- 📊 Test & Optimize: Continuously test new ads, analyze their performance, and develop data-driven improvements.
- 🌍 Cultural Insights: Adapt central concepts to local markets and maximize campaign effectiveness across four languages and cultures.
ASSUMPTION: Successful candidates will have a strong portfolio of successful creatives for various channels and a proven track record of creating engaging content for diverse audiences.
🎯 Required Qualifications
- 🎓 Education: A completed degree in Marketing, Communication, Design, Media, or a related field.
- 🕒 Experience: 3-5 years of experience as a Creative Strategist/Producer or in a similar role, with a strong portfolio of successful creatives for various channels (experience in the app/mobile industry is a plus).
- 🛠️ Required Skills:
- Proficiency in Adobe Creative Suite (Premiere, After Effects, Photoshop, Lightroom, Illustrator, InDesign) and Figma.
- Strong storytelling and copywriting skills, with a focus on creating engaging content that drives engagement and conversion.
- Excellent communication and teamwork skills, with a collaborative mindset.
- Fluency in German and English.
- 🏆 Preferred Skills:
- Shooting experience and familiarity with camera equipment.
- Experience working with UGC (user-generated content) creators.
ASSUMPTION: Candidates with experience in the app/mobile industry and a strong understanding of user-generated content will be particularly well-suited to this role.
💰 Compensation & Benefits
- 💰 Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for mid-level marketing roles in Frankfurt)
- 🎁 Benefits:
- Impact: Connect millions of members and help them build new relationships and friendships.
- Flexibility: Enjoy a hybrid work arrangement with flexible hours.
- Work-Life Balance: Receive 28 paid vacation days, plus additional time off for your birthday and two impact days for a charitable project of your choice.
- Equipment: Use modern, personalized equipment tailored to your needs.
- Start-Up Spirit: Enjoy a vibrant office environment with unlimited coffee, drinks, and snacks.
- Teamgeist: Participate in monthly team events and build a strong team atmosphere.
- 🕒 Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (minimum 3 days in the office).
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Frankfurt. The final offer may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information, and Internet
- Company Size: Small (11-50 employees)
- Founded: 2017
- Company Description: Meet5 is a social app designed for people aged 40 and above, focusing on connecting like-minded individuals through group meetings and shared interests. The company aims to create a welcoming and uncomplicated environment for users to meet new people and build lasting connections.
- Company Specialties: Building communities, leisure activities, technology, and connections.
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Creative Director.
- Work Arrangement: Hybrid (minimum 3 days in the office)
- Growth Opportunities: As a growing startup, Meet5 offers opportunities for professional development and career advancement as the company expands.
🌍 Location & Work Environment
- Office Type: Modern, vibrant office in the Frankfurt Ostend with unlimited coffee, drinks, and snacks.
- Office Location: Ostparkstraße 11, Frankfurt, Hessen 60314, DE
- Geographic Context: Frankfurt is a major financial hub with a diverse cultural scene, offering a high quality of life and numerous leisure activities.
- Work Schedule: Flexible hours with a focus on results and productivity.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission, 2. Phone or video screening, 3. On-site interview with the Creative Director and a team member.
- Key Assessment Areas: Creative portfolio, problem-solving skills, cultural fit, and communication skills.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a strong portfolio showcasing your creative work and achievements.
- Research Meet5 and be prepared to discuss how your skills and experience align with the company's mission and values.
🛠️ Tools & Technologies
- Adobe Creative Suite (Premiere, After Effects, Photoshop, Lightroom, Illustrator, InDesign)
- Figma
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Project management tools (e.g., Asana, Trello, or Jira)
👔 Cultural Fit Considerations
- Company Values: Impact, flexibility, work-life balance, equipment, start-up spirit, and teamgeist.
- Work Style: Collaborative, creative, and results-driven, with a strong focus on user needs and preferences.
- Self-Assessment Questions:
- How do you ensure that your creative work aligns with Meet5's mission and values?
- How do you approach balancing work and personal life in a hybrid work environment?
- How do you collaborate effectively with team members and stakeholders to achieve shared goals?
⚠️ Potential Challenges
- Balancing the creative and strategic aspects of the role while ensuring that campaigns are effective and on-brand.
- Adapting central concepts to local markets and maximizing campaign effectiveness across four languages and cultures.
- Managing multiple projects and deadlines in a fast-paced, dynamic startup environment.
📈 Similar Roles Comparison
- Creative Strategist/Producer vs. Art Director: While both roles focus on creative content, the Art Director role is more focused on visual design and aesthetics, while the Creative Strategist/Producer role emphasizes campaign development and user engagement.
- Industry-specific context: Meet5's target audience is users aged 40 and above, focusing on connecting like-minded individuals through shared interests and group meetings. This unique target audience requires a nuanced understanding of their preferences and behaviors.
- Career path comparison: This role offers opportunities for professional development and career advancement as the company grows and expands its user base.
📝 Sample Projects
- Develop a series of engaging ads for Meet5's summer campaign, targeting users aged 40-55 and focusing on outdoor leisure activities.
- Collaborate with the performance marketing team to create a successful user acquisition campaign, targeting new users in Berlin and Munich.
- Design a series of visually appealing and on-brand social media graphics for Meet5's Instagram and Facebook pages, highlighting user testimonials and success stories.
❓ Key Questions to Ask During Interview
- How does Meet5 approach user research and data-driven decision-making in its creative process?
- Can you describe the team structure and dynamics within the creative department?
- How does Meet5 support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid environment, and how does Meet5 address them?
- How does Meet5 measure the success of its advertising campaigns, and what key performance indicators (KPIs) does it focus on?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.meet5.de/jobs/creative-strategist-producer-performance-marketing-bei-meet5-m-w-d).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a strong portfolio showcasing your creative work and achievements.
- Follow up with the hiring manager after one week if you haven't received a response.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Creative Strategist/Producer (Performance Marketing) bei Meet5 (m/w/d)
- Company: Meet5 GmbH
- Location: Frankfurt am Main, Germany
- Job Type: Full-time
- Category: Marketing & Advertising
- Date Posted: April 14, 2025
- Experience Level: Mid-level (2-5 years)
- Remote Status: On-site (Hybrid, 3 days in office)
🚀 Job Overview
Meet5 is seeking a creative and strategic thinker to join our team as a Creative Strategist/Producer. In this role, you will be responsible for developing compelling advertising campaigns that resonate with our target audience of users aged 40 and above. You will work closely with our creative team to ensure that our campaigns are effective, engaging, and aligned with user needs.
ASSUMPTION: This role requires a strong understanding of the target audience and their preferences, as well as the ability to create content that appeals to a broad range of users.
📋 Key Responsibilities
- 🎨 Campaign Development: Develop creative advertising campaigns for various channels, including Meta, Google, TikTok, and other seasonal platforms.
- 📝 Creative Process: Oversee the creative process from initial ideas to final designs, ensuring that campaigns are on-brand and meet user needs.
- 📸 Asset Sourcing & Briefing: Organize and lead regular shootings with users and team members, and create briefings for creators (UGC).
- 📊 Test & Optimize: Continuously test new ads, analyze their performance, and develop data-driven improvements.
- 🌍 Cultural Insights: Adapt central concepts to local markets and maximize campaign effectiveness across four languages and cultures.
ASSUMPTION: Successful candidates will have a strong portfolio of successful creatives for various channels and a proven track record of creating engaging content for diverse audiences.
🎯 Required Qualifications
- 🎓 Education: A completed degree in Marketing, Communication, Design, Media, or a related field.
- 🕒 Experience: 3-5 years of experience as a Creative Strategist/Producer or in a similar role, with a strong portfolio of successful creatives for various channels (experience in the app/mobile industry is a plus).
- 🛠️ Required Skills:
- Proficiency in Adobe Creative Suite (Premiere, After Effects, Photoshop, Lightroom, Illustrator, InDesign) and Figma.
- Strong storytelling and copywriting skills, with a focus on creating engaging content that drives engagement and conversion.
- Excellent communication and teamwork skills, with a collaborative mindset.
- Fluency in German and English.
- 🏆 Preferred Skills:
- Shooting experience and familiarity with camera equipment.
- Experience working with UGC (user-generated content) creators.
ASSUMPTION: Candidates with experience in the app/mobile industry and a strong understanding of user-generated content will be particularly well-suited to this role.
💰 Compensation & Benefits
- 💰 Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for mid-level marketing roles in Frankfurt)
- 🎁 Benefits:
- Impact: Connect millions of members and help them build new relationships and friendships.
- Flexibility: Enjoy a hybrid work arrangement with flexible hours.
- Work-Life Balance: Receive 28 paid vacation days, plus additional time off for your birthday and two impact days for a charitable project of your choice.
- Equipment: Use modern, personalized equipment tailored to your needs.
- Start-Up Spirit: Enjoy a vibrant office environment with unlimited coffee, drinks, and snacks.
- Teamgeist: Participate in monthly team events and build a strong team atmosphere.
- 🕒 Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (minimum 3 days in the office).
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Frankfurt. The final offer may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information, and Internet
- Company Size: Small (11-50 employees)
- Founded: 2017
- Company Description: Meet5 is a social app designed for people aged 40 and above, focusing on connecting like-minded individuals through group meetings and shared interests. The company aims to create a welcoming and uncomplicated environment for users to meet new people and build lasting connections.
- Company Specialties: Building communities, leisure activities, technology, and connections.
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Creative Director.
- Work Arrangement: Hybrid (minimum 3 days in the office)
- Growth Opportunities: As a growing startup, Meet5 offers opportunities for professional development and career advancement as the company expands.
🌍 Location & Work Environment
- Office Type: Modern, vibrant office in the Frankfurt Ostend with unlimited coffee, drinks, and snacks.
- Office Location: Ostparkstraße 11, Frankfurt, Hessen 60314, DE
- Geographic Context: Frankfurt is a major financial hub with a diverse cultural scene, offering a high quality of life and numerous leisure activities.
- Work Schedule: Flexible hours with a focus on results and productivity.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission, 2. Phone or video screening, 3. On-site interview with the Creative Director and a team member.
- Key Assessment Areas: Creative portfolio, problem-solving skills, cultural fit, and communication skills.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a strong portfolio showcasing your creative work and achievements.
- Research Meet5 and be prepared to discuss how your skills and experience align with the company's mission and values.
🛠️ Tools & Technologies
- Adobe Creative Suite (Premiere, After Effects, Photoshop, Lightroom, Illustrator, InDesign)
- Figma
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Project management tools (e.g., Asana, Trello, or Jira)
👔 Cultural Fit Considerations
- Company Values: Impact, flexibility, work-life balance, equipment, start-up spirit, and teamgeist.
- Work Style: Collaborative, creative, and results-driven, with a strong focus on user needs and preferences.
- Self-Assessment Questions:
- How do you ensure that your creative work aligns with Meet5's mission and values?
- How do you approach balancing work and personal life in a hybrid work environment?
- How do you collaborate effectively with team members and stakeholders to achieve shared goals?
⚠️ Potential Challenges
- Balancing the creative and strategic aspects of the role while ensuring that campaigns are effective and on-brand.
- Adapting central concepts to local markets and maximizing campaign effectiveness across four languages and cultures.
- Managing multiple projects and deadlines in a fast-paced, dynamic startup environment.
📈 Similar Roles Comparison
- Creative Strategist/Producer vs. Art Director: While both roles focus on creative content, the Art Director role is more focused on visual design and aesthetics, while the Creative Strategist/Producer role emphasizes campaign development and user engagement.
- Industry-specific context: Meet5's target audience is users aged 40 and above, focusing on connecting like-minded individuals through shared interests and group meetings. This unique target audience requires a nuanced understanding of their preferences and behaviors.
- Career path comparison: This role offers opportunities for professional development and career advancement as the company grows and expands its user base.
📝 Sample Projects
- Develop a series of engaging ads for Meet5's summer campaign, targeting users aged 40-55 and focusing on outdoor leisure activities.
- Collaborate with the performance marketing team to create a successful user acquisition campaign, targeting new users in Berlin and Munich.
- Design a series of visually appealing and on-brand social media graphics for Meet5's Instagram and Facebook pages, highlighting user testimonials and success stories.
❓ Key Questions to Ask During Interview
- How does Meet5 approach user research and data-driven decision-making in its creative process?
- Can you describe the team structure and dynamics within the creative department?
- How does Meet5 support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid environment, and how does Meet5 address them?
- How does Meet5 measure the success of its advertising campaigns, and what key performance indicators (KPIs) does it focus on?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.meet5.de/jobs/creative-strategist-producer-performance-marketing-bei-meet5-m-w-d).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a strong portfolio showcasing your creative work and achievements.
- Follow up with the hiring manager after one week if you haven't received a response.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.