Content Writer
Fashion TV India
Full-time
On-site
Mumbai, Maharashtra, India
βοΈ Copywriting & Content Writing
About Us:
Fashion TV founded in 1997 by Michel Adam, is an international fashion and lifestyle broadcasting
television channel. With over 28 different business verticals - Real-estate, Salons, Spa, Gym, Franchise,
Digital marketing and more. Refer website for more details.
WebsiteΒ - https://fashiontv.in/
ο»ΏJob Summary:
The Content Writer is responsible for creating engaging, informative, and high-quality content that resonates with the target audience and supports the organization's goals. They will produce a variety of content types across different platforms, including articles, blog posts, social media posts, website copy, email newsletters, and more. The Content Writer will collaborate with cross-functional teams to develop content strategies and ensure consistency in messaging and brand voice.
Responsibilities:
- Content Creation: Write clear, concise, and compelling content for various platforms and formats, including articles, blog posts, social media updates, website copy, emails, case studies, whitepapers, Sales-kit, emailer, newsletters, presentation.
- Research: Conduct thorough research on industry-related topics, trends, and keywords to generate ideas and gather information for content creation.
- Content Planning: Collaborate with the marketing team to develop content calendars and schedules aligned with marketing campaigns, product launches, and other initiatives.
- SEO Optimization: Optimize content for search engines by incorporating relevant keywords, meta tags, and other SEO best practices to increase organic visibility and drive traffic.
- Editing and Proofreading: Review and edit content for clarity, grammar, spelling, style, and tone to ensure accuracy and adherence to brand guidelines.
- Content Distribution: Coordinate with the social media team, email marketing team, and other stakeholders to distribute content across appropriate channels and maximize reach and engagement.
- Content Promotion: Develop strategies to promote content through social media, email newsletters, influencer partnerships, guest blogging, and other channels to increase visibility and audience engagement.
- Audience Engagement: Monitor comments, feedback, and engagement metrics on published content to understand audience preferences and sentiments and adjust content strategies accordingly.
- Stay Updated: Keep abreast of industry trends, content marketing best practices, and emerging technologies to continuously improve content quality and effectiveness.
- Performance Tracking: Analyze content performance metrics such as traffic, engagement, conversion rates, and ROI to evaluate the effectiveness of content strategies and identify areas for improvement.
Requirements:
- Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
- Proven experience as a Content Writer or similar role, with a strong portfolio of published writing samples.
- Excellent writing, editing, and proofreading skills, with impeccable grammar and attention to detail.
- Creativity and the ability to generate original ideas and compelling storytelling.
- Strong research skills and the ability to gather information from diverse sources to support content creation.
- Understanding of SEO principles and experience with keyword research and optimization.
- Proficiency in content management systems (CMS) and basic knowledge of HTML and CSS.
- Familiarity with social media platforms and content distribution channels.
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects with tight deadlines.
- Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.