Company Overview:
Join the dynamic team at Indra Shakti Holdings, a key player
in the FMCG sector, overseeing two distinct brands: SWAH and Tithly. SWAH is a
specialty rice brand dedicated to promoting health, tradition, and
sustainability, aiming to provide high-quality rice products. Tithly is our
innovative non-alcoholic Ready-To-Drink (RTD) brand, focusing on delivering
quality, sustainability, and contemporary convenience in the beverage industry.
These brands embody our commitment to innovation and quality, striving to make
a positive impact on both the market and the communities we serve.
Role Overview:
We are seeking a skilled Content Writer and Developer to
handle diverse content creation for both SWAH and Tithly. This role demands
crafting compelling, authoritative, and SEO-optimized content across multiple
platforms, including websites, blogs, social media, and marketing materials.
The candidate will play a pivotal role in narrating our brands' stories,
enhancing digital presence, and engaging our audience effectively.
Key Responsibilities:
- Develop and manage a content calendar that
aligns with the marketing strategies and brand goals of both SWAH and Tithly.
- Write, edit, and produce expert-level content
across various formats, including website copy, blogs, articles, and social
media posts, tailored to the unique worlds of specialty rice and non-alcoholic
RTD beverages.
- Create compelling narratives and cohesive
stories for our digital platforms that reflect the ethos and product offerings
of both brands.
- Craft engaging newsletters and press releases
that effectively communicate our commitment to innovation, tradition, and
sustainability.
- Maintain the highest standards of accuracy and
quality in all content from concept to publication, ensuring brand voice
consistency across all platforms.
- Lead content marketing efforts with innovative
strategies to maximize the reach and impact of both brands.
- Conduct thorough research to ensure the
authenticity and authority of the content, staying current with industry trends
and consumer insights in both the food and beverage sectors.
- Collaborate closely with the marketing teams to
support campaigns and initiatives through targeted content creation.
- Monitor and analyse content performance metrics,
utilising insights to refine strategies and enhance online visibility and
engagement.
Requirements
Skills and
Qualifications:
- Minimum of 2 years’ experience in content
development, preferably within the FMCG, beverage, or agri-food sectors.
- Exceptional written and verbal English skills
- Multilingual abilities are welcomed, to resonate
with a diverse customer base.
- Strong knowledge and experience of SEO practices
in creating content that ranks well on search engines and with a track record
of increasing web visibility.
- Ability to research and verify information to
ensure content authenticity and reliability.
- Creative mindset with the ability to
generate innovative ideas that appeal to our target audience.
- Proficiency in leveraging new technology and AI
tools for content creation, optimization, and data analysis.
- Proficiency in leveraging new technology and AI
tools for content creation, optimization, and data analysis.
- Willingness to learn and grow professionally,
with an openness to adopting new technologies and methodologies in content
development.
Preferred Experience:
- Background in writing for FMCG sectors,
particularly focusing on beverages (alcoholic/non-alcoholic) or specialty foods
such as rice.
- Familiarity with content management systems and
digital content creation tools.
- Previous exposure to leveraging AI tools and new
technologies for content creation and optimization
- Understanding of industry trends and consumer
preferences in the agri-food sector.
- Proven track record of crafting engaging content
that drives audience engagement and brand visibility.
Benefits
What We Offer:
- The opportunity to represent pioneering brands
within the specialty rice and RTD markets.
- Engage and educate a diverse community of food
and beverage enthusiasts through your creative content.
- Work in an environment passionate about
innovation, quality, and sustainability.
Application Process:
Candidates are encouraged to apply by submitting a resume,
cover letter, and portfolio showcasing relevant work in SEO content creation
and projects related to the beverage and/or agri-food industry. Please
highlight how your experience aligns with the missions and visions of both SWAH
and Tithly.