🔹 Job Title: Community Liaison Marketing
🔹 Company: ComForCare Home Health Care - Baltimore/Carroll
🔹 Location: Towson, Maryland, United States
🔹 Job Type: Part-time (24 hours per week)
🔹 Category: Healthcare Marketing
As a Community Liaison Marketer at ComForCare Home Health Care, you'll be responsible for developing relationships with referral sources, assisting with marketing operations, and contributing to company growth. This role bridges community outreach with business development, helping to connect clients with essential home care services while supporting caregiver recruitment efforts.
ASSUMPTION: The category is listed as "Healthcare Marketing" based on the company being a home health care provider and the position focusing on marketing activities in this sector.
✅ Develop and maintain relationships with home care/healthcare referral sources
✅ Become familiar with communities served, including independent and skilled living communities, hospitals, and senior day care centers
✅ Assist with job recruitment of caregivers
✅ Seek opportunities for company growth and development
✅ Assist with onboarding new clients
✅ Participate in strategic planning activities
✅ Maintain knowledge of agency markets, key referral sources, and competitive positioning
✅ Develop and maintain information on available community resources
✅ Prepare reports of daily/weekly marketing activities and effectiveness
Education: Bachelor's degree and/or coursework in business or related field
Experience: Not specifically stated in years, but experience in social marketing is required
Skills:
Salary Range: Described as "Competitive Pay" with bonus program
Benefits:
Industry Comparison: Not specified
ASSUMPTION: While a specific salary range isn't provided, the healthcare marketing industry in Maryland typically offers competitive compensation for part-time community liaison roles, with the bonus program likely tied to successful referrals or client acquisition metrics.
Industry Position: ComForCare is a home health care provider serving the Baltimore and Carroll County areas in Maryland.
Company Size: Not specified
Company Stage: Established franchise model ("Each office is independently owned and operated")
ASSUMPTION: ComForCare appears to be a franchised home health care company with independently operated locations. The Baltimore/Carroll office likely serves a significant regional population requiring home care services, competing with other home health agencies in the area.
Career Level: Mid-level marketing position
Reporting Structure: Reports directly to President and Office Manager
Team Size/Composition: Not specified
Growth Opportunities: Explicitly mentioned as offering "Growth opportunities"
ASSUMPTION: This position likely involves working as part of a small marketing team or potentially as the primary marketing person for this franchise location, given the reporting structure to top leadership and breadth of responsibilities.
Office Type: Likely hybrid with both office and field work
Geographic Context: Towson is located in Baltimore County, Maryland, a suburban area with numerous healthcare facilities and senior living communities
Work Schedule: Part-time (24 hours per week) with flexible hours
Regional Considerations: The Baltimore/Carroll area has a significant aging population requiring home care services
ASSUMPTION: This role likely involves a mix of office-based work and in-person visits to healthcare facilities, hospitals, and senior living communities. The flexible hours suggest the ability to schedule meetings with referral sources at optimal times.
Typical Process: Initial screening interview, possible presentation of marketing ideas, meeting with leadership team
Key Assessment Areas: Communication skills, relationship-building ability, marketing experience, healthcare industry knowledge
Application Tips: Highlight any healthcare marketing experience, relationship management capabilities, and examples of successful community outreach programs
ATS Keywords: community liaison, healthcare marketing, referral development, senior care, business development, social marketing
ASSUMPTION: These insights are based on standard interview processes for marketing positions in the healthcare industry and are not explicitly stated in the job description.
Microsoft Office (Word, Excel, PowerPoint), social media platforms, CRM systems for tracking referrals and relationships
ASSUMPTION: While only Microsoft Office applications are explicitly mentioned, CRM systems and social media platforms are standard tools in marketing roles focused on relationship development and would likely be utilized in this position.
Company Values: "At ComForCare Home Care we value our associates like family. We celebrate success and have fun. Our focus is to help our clients and associates live their best lives possible."
Work Style: Team-oriented, flexible, responsive to feedback
Self-Assessment: Do you thrive in relationship-building roles? Are you comfortable with both administrative work and community outreach? Do you have a passion for helping seniors and families find appropriate care?
The role requires balancing multiple priorities including client acquisition, caregiver recruitment, and community relationship management. You'll need to become knowledgeable about a variety of healthcare settings and maintain relationships across diverse stakeholders while working part-time hours.
ASSUMPTION: These challenges are inferred from the broad scope of responsibilities listed for what is defined as a part-time position, suggesting efficient time management would be essential.
This position combines elements of healthcare marketing, business development, and community outreach. Unlike purely administrative marketing roles, it requires significant field work and relationship building. Compared to full-time business development positions in healthcare, this part-time role offers flexibility while still providing strategic business growth opportunities.
ASSUMPTION: This comparison is based on standard industry patterns for community liaison and marketing roles in the home healthcare sector.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities for a community liaison in home health care.
ASSUMPTION: These questions are suggested based on the responsibilities listed and would demonstrate understanding of the role while gathering important information about expectations.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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