🔹 Job Title: Community Liaison Marketing
🔹 Company: ComForCare Home Health Care - Baltimore/Carroll
🔹 Location: Towson, Maryland, United States
🔹 Job Type: Part-time (24 hours per week)
🔹 Category: Healthcare Marketing / Community Relations
As a Community Liaison Marketer at ComForCare Home Health Care, you will be responsible for developing and maintaining relationships with healthcare referral sources, assisting with daily marketing operations, and supporting client onboarding. This role serves as the bridge between the home care agency and the broader healthcare community, directly contributing to business growth and client acquisition while representing the company's commitment to helping clients live their best lives possible.
ASSUMPTION: The category listed as "Healthcare Marketing / Community Relations" is based on the job responsibilities and company type, as no specific category was provided in the original listing.
Education: Bachelor's degree and/or coursework in business or related field
Experience: Not specifically stated in years, but experience with social marketing required
Skills:
Salary Range: Described as "Competitive Pay" with bonus program, but specific figures not provided
Benefits:
Industry Comparison: Not specified in the listing
ASSUMPTION: The compensation package appears to be competitive for a part-time marketing role in healthcare, given the emphasis on "competitive pay" and the inclusion of a bonus program. The benefits package, while not extensive, includes core elements valuable for a part-time position.
Industry Position: ComForCare is a home health care provider operating in the Baltimore/Carroll area, focused on helping clients live their best lives possible through quality home care services.
Company Size: Not specified, but appears to be a local franchise of a larger national organization
Company Stage: Established franchise with growth priorities
ASSUMPTION: Based on the mention that "each office is independently owned and operated," ComForCare appears to operate on a franchise model. The company seems established but focused on growth, given the emphasis on business development in the role description.
Career Level: Mid-level professional role
Reporting Structure: Reports directly to the President and Office Manager
Team Size/Composition: Not specified
Growth Opportunities: Explicitly mentioned as having "Growth opportunities"
ASSUMPTION: This appears to be a mid-level position based on the required qualifications (bachelor's degree) and the strategic nature of the responsibilities. The dual reporting structure to both the President and Office Manager suggests this is a key role with visibility to senior leadership.
Office Type: Likely includes both office-based work and field visits to healthcare facilities
Geographic Context: Towson is located in Baltimore County, Maryland, a suburban area north of Baltimore city with numerous healthcare facilities and retirement communities
Work Schedule: Part-time (24 hours per week) with flexible hours
Regional Considerations: The Baltimore/Carroll area has a substantial senior population, making it a competitive market for home healthcare services
ASSUMPTION: Given the community liaison aspect of this role, it likely involves a mix of office work and visits to healthcare facilities, senior centers, and community organizations. The flexible hours mentioned suggest that some evening or weekend work may be required to attend community events or meet with stakeholders.
Typical Process: Healthcare marketing positions typically involve initial screening, interviews with direct supervisors, and possibly meeting with other key team members
Key Assessment Areas: Communication skills, relationship-building abilities, marketing strategy knowledge, healthcare industry familiarity
Application Tips: Highlight any previous experience with healthcare marketing, relationship development, and community outreach. Emphasize communication skills and ability to represent an organization professionally
ATS Keywords: Community liaison, healthcare marketing, referral development, relationship building, social marketing, healthcare networking, senior care, home health care
ASSUMPTION: These insights are based on standard practices in healthcare marketing and community relations roles, as specific application and interview processes were not detailed in the original listing.
ASSUMPTION: While not explicitly mentioned, this role likely requires familiarity with CRM (Customer Relationship Management) systems, email marketing platforms, and potentially healthcare-specific software for tracking referrals and client acquisition.
Company Values: The company emphasizes valuing associates "like family," celebrating success, having fun, and focusing on helping clients and associates "live their best lives possible"
Work Style: Team-oriented environment with emphasis on flexibility and receptiveness to feedback
Self-Assessment: Potential applicants should consider their comfort with relationship building, ability to represent an organization in community settings, and interest in the senior care/home healthcare industry
ASSUMPTION: The company culture appears to balance professional growth with a supportive, family-like atmosphere. The emphasis on flexibility suggests adaptability is highly valued.
The role requires balancing multiple responsibilities across marketing, relationship development, recruitment assistance, and client onboarding, which may require strong prioritization skills. The part-time nature (24 hours per week) means accomplishing a substantial workload within limited hours. Additionally, developing relationships with healthcare referral sources in a competitive industry could require persistence and strategic approach.
ASSUMPTION: These challenges are inferred from the broad scope of responsibilities listed for a part-time position and the competitive nature of the home healthcare industry.
This role combines elements of several positions often found separately in healthcare organizations: Business Development Representative, Healthcare Marketing Specialist, and Community Outreach Coordinator. While similar roles may focus exclusively on marketing or business development, this position uniquely blends relationship building, marketing, and operational support, offering broader exposure to multiple aspects of healthcare business operations.
ASSUMPTION: This comparison is based on standard industry patterns for marketing and community relations roles in healthcare settings.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities in healthcare marketing and community liaison roles.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Research ComForCare to understand their service model and approach to home healthcare
2. Prepare a resume highlighting relevant marketing, relationship building, and healthcare experience
3. Develop a cover letter that emphasizes communication skills and community connection abilities
4. Create a brief portfolio of any relevant marketing materials or campaigns you've developed
5. Prepare to discuss how your flexible schedule can accommodate the 24-hour work week
6. Research healthcare providers and senior communities in the Baltimore/Carroll area to demonstrate market knowledge
7. Review your social media profiles to ensure they reflect professional standards appropriate for healthcare representation