🔹 Job Title: Community Liaison Marketing / Part-time Marketer
🔹 Company: ComForCare Home Health Care - Baltimore/Carroll
🔹 Location: Towson, Maryland, United States
🔹 Job Type: Part-time (24 hours per week)
🔹 Category: Healthcare Marketing
This part-time marketing role focuses on developing relationships with referral sources, promoting ComForCare's home care services, and contributing to company growth. The Community Liaison will represent ComForCare within healthcare facilities and the senior community, while also assisting with client onboarding and caregiver recruitment.
ASSUMPTION: The category "Healthcare Marketing" was inferred based on the company being a home health care provider and the marketing/liaison responsibilities described in the listing.
✅ Assist with daily marketing operations for the home care agency
✅ Build relationships with healthcare referral sources and communities served
✅ Become familiar with independent/skilled living communities, hospitals, and senior care centers
✅ Assist with caregiver recruitment efforts
✅ Identify growth opportunities for the company
✅ Help with onboarding new clients
✅ Participate in strategic planning with the management team
✅ Maintain knowledge of agency markets, key referral sources, and competitive positioning
✅ Develop and maintain information on community resources
✅ Participate in annual agency evaluation activities
✅ Prepare reports on daily/weekly marketing activities and effectiveness
Education: Bachelor's degree and/or coursework in business or related field
Experience: Not specifically stated, though experience in social marketing is required
Skills:
Salary Range: Described as "Competitive Pay" with a bonus program, but specific figures not provided
Benefits:
Industry Comparison: Not specified
ASSUMPTION: While the listing mentions "competitive salary," no specific range is provided. This is fairly common for marketing roles in healthcare, where compensation often varies based on experience and specific capabilities.
Industry Position: ComForCare Home Health Care provides in-home care services for seniors and those with disabilities or recovering from illness/injury. The Baltimore/Carroll franchise is independently owned and operated.
Company Size: Not specified
Company Stage: Established franchise model with local ownership
ASSUMPTION: ComForCare is a national franchise, with this position being for the independently owned Baltimore/Carroll location. The company focuses on home care services rather than medical care, based on their name and industry.
Career Level: Mid-level marketing position
Reporting Structure: Reports directly to the President and Office Manager
Team Size/Composition: Not specified
Growth Opportunities: The listing explicitly mentions "Growth opportunities" but doesn't detail specific advancement paths
ASSUMPTION: The mid-level career assessment is based on the required bachelor's degree, strategic planning involvement, and reporting structure to senior leadership. Since the position is part-time (24 hours/week), it might be suitable for someone looking for work-life balance or supplementing other work.
Office Type: Likely a mix of office-based work and field visits to healthcare facilities and community partners
Geographic Context: Towson is located in Baltimore County, Maryland, with a reasonable cost of living compared to larger metropolitan areas
Work Schedule: Part-time, 24 hours per week with flexible hours mentioned as a benefit
Regional Considerations: The role serves the Baltimore/Carroll area, suggesting travel throughout these locations will be necessary
ASSUMPTION: Based on the community liaison aspects and relationship building required, this role likely involves regular visits to healthcare facilities, senior living communities, and other referral partners, rather than being primarily desk-based.
Typical Process: Healthcare marketing positions typically involve initial screening, followed by interviews with the direct manager and possibly other team members
Key Assessment Areas: Communication skills, relationship-building abilities, marketing experience, healthcare industry knowledge, and organization
Application Tips: Highlight experience with relationship-based marketing, community outreach, healthcare knowledge, and demonstrated ability to generate leads or referrals
ATS Keywords: community liaison, healthcare marketing, relationship building, referral development, senior care, home care, social marketing, communication skills
ASSUMPTION: These insights are based on standard practices for similar roles in the healthcare marketing field, as specific application details aren't provided in the listing.
Microsoft Office Suite (specifically Word, Excel, PowerPoint)
Social media marketing platforms (implied by "social marketing" requirement)
Possible CRM software for tracking referral relationships (industry standard)
ASSUMPTION: Social marketing platforms and CRM software are inferred based on job responsibilities but not explicitly mentioned in the posting.
Company Values: "At ComForCare Home Care we value our associates like family. We celebrate success and have fun. Our focus is to help our clients and associates live their best lives possible."
Work Style: Team-oriented environment that values receptiveness to feedback, flexibility, and assertiveness
Self-Assessment: Candidates should consider:
The broad scope of responsibilities (marketing, recruitment, client onboarding) may require effective time management for the 24-hour work week.
Travel between different facilities and communities throughout the Baltimore/Carroll area may be necessary.
Building relationships with healthcare referral sources can be competitive as multiple home care agencies typically target the same referral sources.
ASSUMPTION: These potential challenges are based on the described job duties and common industry challenges in home care marketing.
This role combines elements of traditional healthcare marketing with community outreach and business development. Compared to purely marketing-focused roles, this position includes more relationship building and community engagement. Unlike a full business development role, it doesn't appear to include contract negotiation or formal sales closing responsibilities.
ASSUMPTION: This comparison is based on standard healthcare marketing and community liaison positions in the home care industry.
ASSUMPTION: These sample projects are based on the listed responsibilities and typical activities for community liaison positions in home care.
ASSUMPTION: These questions are suggested based on the role description and would need to be adapted to the specific interview context.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Prepare a resume that highlights your relationship-building skills, marketing experience, and any healthcare industry knowledge.
2. Create a cover letter that emphasizes your understanding of the senior care market and your ability to develop referral relationships.
3. Research ComForCare Home Health Care to understand their services and approach to home care.
4. Prepare specific examples that demonstrate your communication skills and ability to build professional relationships.
5. If you have experience with senior communities, hospitals, or healthcare referral networks, highlight these connections prominently in your application materials.
6. Ensure your resume includes keywords from the job posting to pass through applicant tracking systems, particularly terms like "community liaison," "marketing," "relationship building," and "healthcare."