🔹 Job Title: Brand Manager Suzi Wan - M/F/X
🔹 Company: Mars
🔹 Location: Saint-Denis-De-L'Hôtel (France) or Milan (Italy)
🔹 Job Type: Full-time (Permanent/CDI contract)
🔹 Category: Marketing/Brand Management
As a Brand Manager for Suzi Wan, you will be a key brand custodian across France, Italy, and Belgium, driving strategic initiatives to achieve business objectives. This newly created role focuses on implementing brand growth strategies, managing marketing activities, and ensuring alignment with global guidelines while meeting NSV, GMAC, and penetration targets.
ASSUMPTION: The role appears to be mid-level based on the required years of experience and responsibilities, focusing on regional implementation of global brand strategies for the Suzi Wan product line within Mars Food.
ASSUMPTION: The responsibilities suggest this role balances execution and strategic input, with primary accountability for implementation rather than high-level strategy development.
Education: Not specified
Experience: At least 3 years in FMCG or consumer goods, preferably in marketing or related roles
Skills:
ASSUMPTION: While not explicitly stated, a bachelor's degree in marketing, business, or related field is likely expected given the nature of the role and industry standards for similar positions.
Salary Range: Not specified
Benefits: Not specifically detailed beyond general Mars employment value proposition
Industry Comparison: Not specified
ASSUMPTION: Based on location (France/Italy), experience level, and role responsibilities, this position likely offers competitive compensation relative to regional FMCG industry standards, with benefits typical of large multinational corporations including potential for professional development, collaborative work environment, and standard EU employment benefits.
Industry Position: Mars is one of the world's largest food manufacturers with global reach and diverse product portfolio including food, pet care, and confectionery brands.
Company Size: Large global enterprise with thousands of employees worldwide
Company Stage: Established multinational corporation
ASSUMPTION: Information about Mars as a large, established global company is widely known. The Suzi Wan brand appears to be a growing business unit within Mars Food segment, which is described as having "a start-up feel and 100% family spirit" despite being part of a large corporation.
Career Level: Mid-level management
Reporting Structure: Reports to Senior Marketing Manager
Team Size/Composition: Part of a cross-functional team spanning multiple countries
Growth Opportunities: Potential career progression within Mars marketing organization across brands and geographies
ASSUMPTION: The reporting structure is inferred from the description mentioning "working closely with the Senior Marketing Manager." The role appears to offer growth opportunities through exposure to multi-country markets and cross-functional leadership experience.
Office Type: Hybrid (indicated by #LI-Hybrid tag)
Geographic Context: Options to be based in either Saint-Denis-De-L'Hôtel (France) or Milan (Italy), working with teams across France, Italy, and Belgium
Work Schedule: Not specified, likely standard full-time schedule
Regional Considerations: Role requires cross-cultural collaboration across multiple European markets with potentially different consumer behaviors and market structures
ASSUMPTION: The hybrid work arrangement is explicitly tagged in the listing (#LI-Hybrid). The role will likely require occasional travel between European markets to coordinate with local teams, though this isn't explicitly stated.
Typical Process: For FMCG marketing roles at this level, expect initial screening, competency-based interviews, possibly a marketing case study or presentation, and final rounds with senior leadership
Key Assessment Areas: Strategic thinking, marketing execution capabilities, stakeholder management, analytical skills, collaborative approach, and understanding of consumer goods markets
Application Tips: Highlight experience with brand management, multi-market coordination, performance tracking, and successful campaign execution
ATS Keywords: Brand management, FMCG, consumer goods, marketing strategy, campaign execution, stakeholder management, market insights, analytics, budget management, cross-functional leadership
ASSUMPTION: Interview process details are based on industry standards for similar roles at large CPG companies rather than specific information provided by Mars.
Data analysis and reporting tools, marketing campaign management platforms, budget tracking systems
ASSUMPTION: While specific tools aren't mentioned, the listing references "data tools and analytics software" and "system inputs (NPRs)" which suggests proficiency with business intelligence platforms, marketing analytics tools, and internal reporting systems would be valuable.
Company Values: Mars emphasizes mutual trust, dignity, respect, and associate development
Work Style: Collaborative, cross-functional approach with "start-up feel and 100% family spirit" within the Food segment
Self-Assessment: Consider whether you thrive in a collaborative environment that balances global guidelines with regional execution, enjoy working across multiple markets, and are passionate about food brands
ASSUMPTION: The company culture information is derived directly from the "What can you expect from Mars?" section of the listing, highlighting Mars' emphasis on collaborative environment and associate development.
Managing stakeholders across multiple countries may require strong diplomatic skills and cultural sensitivity. Balancing global brand guidelines with regional market needs could present complexity. As a newly created role, some processes may need development or refinement. Coordinating priorities across three distinct markets will require excellent organizational skills.
ASSUMPTION: These challenges are inferred from the multi-market nature of the role, its description as "newly created," and the need to balance global guidelines with regional execution.
This role differs from typical single-market brand managers by requiring coordination across multiple European markets. It appears to emphasize execution and implementation over high-level strategy development, making it different from senior brand management positions. The role has greater regional scope than most assistant brand manager positions but reports to a Senior Marketing Manager, placing it in a mid-level position.
ASSUMPTION: This comparison is based on standard industry role structures in consumer goods companies and the specific responsibilities outlined in the listing.
1. Developing and executing seasonal promotional campaigns for Suzi Wan products across France, Italy, and Belgium
2. Analyzing post-campaign performance data and presenting recommendations for optimization
3. Collaborating with local sales teams to align marketing initiatives with trade marketing activities
4. Leading the Flywheel analysis process to identify growth opportunities and define key priorities
5. Managing agency relationships for creative development of integrated marketing communications
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and typical activities for brand managers in FMCG companies.
1. How does the Suzi Wan brand positioning vary across the three markets, and what are the key challenges in maintaining brand consistency while addressing local preferences?
2. What specific growth objectives have been set for Suzi Wan in the next 1-2 years, and how is marketing expected to contribute to those goals?
3. How is the Brand Growth Team structured, and what cross-functional partners would I collaborate with most frequently?
4. As this is a newly created role, what systems or processes might need development or refinement?
5. What would success look like in the first 6-12 months in this position?
6. How does Mars Food's "start-up feel" manifest in day-to-day operations within a large global organization?
ASSUMPTION: These questions are designed based on the role description and would be appropriate for candidates to ask during interviews to demonstrate their understanding of the position and strategic thinking.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Tailor your resume to highlight FMCG marketing experience, multi-market coordination, and data-driven decision making.
2. Prepare a portfolio of relevant marketing campaigns or brand initiatives you've led, especially those that demonstrate cross-market coordination.
3. Research Mars and Suzi Wan brands in the target markets to understand current positioning, challenges, and opportunities.
4. Optimize your LinkedIn profile with relevant keywords including brand management, FMCG marketing, consumer goods, and multi-market experience.
5. Prepare examples that demonstrate your analytical skills, stakeholder management abilities, and campaign execution experience.
6. Consider your location preference between France and Italy, and be prepared to discuss how your language skills align with the role requirements.