B2B Marketing Manager
All Response Media📌 Core Information
🔹 Job Title: B2B Marketing Manager
🔹 Company: All Response Media
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
As a B2B Marketing Manager at All Response Media, Europe's leading performance media agency, you will lead the planning and execution of demand generation campaigns across multiple channels. You'll manage a small team while working closely with senior leadership to drive lead generation, build pipeline, and grow revenue. This mid-level management position offers significant influence on the agency's overall marketing strategy, requiring collaboration across various departments including SEO, new business, and digital teams.
ASSUMPTION: Based on the reference to "mid-level B2B marketer" and responsibilities including team management, this appears to be a mid-management position with growth potential. The job type is assumed to be full-time based on the comprehensive responsibilities and benefits package. The category is assumed to be Marketing based on the role title and description.
📋 Key Responsibilities
✅ Lead creative campaign execution across various marketing approaches (1-to-1, 1-to-few, 1-to-many) to generate leads, create demand, build pipeline and grow revenue
✅ Plan and execute content marketing strategies spanning podcasts, events, social media, email, etc.
✅ Analyze performance data to gain insights, make recommendations, and optimize the entire demand generation funnel
✅ Partner with business development teams to develop campaigns, playbooks, and scripts
✅ Manage day-to-day advertising campaigns including building ads, landing pages, target audiences, and remarketing lists
✅ Monitor performance and manage campaign spend
✅ Report on marketing performance to senior stakeholders and occasionally the board
✅ Manage a team of 3 staff focused on design, content creation, and marketing/CRM operations
✅ Utilize tech stack to identify opportunities via intent signals and create processes for business development outreach
✅ Lead CRM and email platform data hygiene efforts
✅ Create reports on audience engagement, content performance, and pipeline influence by lead source
🎯 Required Qualifications
Education: Not specified
Experience: Mid-level marketing experience
Skills:
- Familiarity with marketing technology stack including: Salesforce (or alternatives), Pardot (or similar), Google Ads, LinkedIn Ads, Google Analytics, Canva, Asana, ALF, and LeadForensics
- Campaign planning and execution
- Team management and leadership
- Data analysis and reporting
- Content marketing
- Paid media campaign management
- CRM and email marketing platform expertise
ASSUMPTION: While specific years of experience aren't mentioned, the description of "mid-level" and responsibilities including team management suggest this role requires several years of relevant marketing experience. The listing doesn't specify formal education requirements, suggesting that demonstrated skills and experience may be more important than specific degrees.
💰 Compensation & Benefits
Salary Range: Competitive salary and bonus (specific figures not provided)
Benefits:
- 25 days annual leave + bank holidays
- Annual company away day and social events
- Daily drinks fridge, free fruits, breakfast on Mondays and lunch on Fridays
- Private healthcare with Vitality (50% off at Virgin Gyms) and eye test
- Flexi Fridays and birthday time off
- Long term service rewards up to £10k and sabbaticals
- Life cover at 4x annual salary, enhanced sick pay, income protection
- Perkbox and Wellbeing programme
- Season ticket loan and cycle to work scheme
- Media, technical and managerial training and qualifications, including LinkedIn Learning
- Career progression and development opportunities
Industry Comparison: The comprehensive benefits package appears to be above average for marketing roles in London, particularly with the inclusion of private healthcare, substantial leave allowance, flexible working arrangements, and long-term rewards.
ASSUMPTION: While specific salary figures aren't provided, the comprehensive benefits package and reference to "competitive salary" suggest compensation likely aligns with or exceeds London market rates for mid-level marketing management positions.
📌 Applicant Insights
🔍 Company Context
Industry Position: All Response Media is described as "Europe's leading performance media agency" providing clients with "Unfair Competitive Advantage" since 1995.
Company Size: Over 150 professionals across offices in London, Leeds, and Amsterdam.
Company Stage: Established agency with 25+ years of operation and international presence.
📊 Role Analysis
Career Level: Mid-level management with potential for advancement
Reporting Structure: Reports to a Board Director and Chief Strategy Officer
Team Size/Composition: Will manage a team of 3 reports focused on design, content creation, and marketing/CRM operations
Growth Opportunities: The listing specifically mentions this role is "perfect for a candidate looking to take the next step into management" and offers influence on overall marketing strategy. The company states they are "passionate about developing strong leaders from within the business."
ASSUMPTION: Based on reporting to senior executives and managing a small team, this appears to be a mid-management position with clear pathways for advancement. The reference to working "across agency units" suggests horizontal career development opportunities as well.
🌍 Location & Work Environment
Office Type: Likely hybrid with some in-office presence based on mention of office perks and "Flexi Fridays"
Geographic Context: Located in London, a major global marketing and advertising hub with high concentration of agencies and clients
Work Schedule: Standard full-time with "Flexi Fridays" suggesting some schedule flexibility
Regional Considerations: London offers excellent transportation links (supported by the company's season ticket loan benefit) but has high living costs compared to other UK cities
ASSUMPTION: While remote work isn't explicitly mentioned, the reference to "Flexi Fridays" and the emphasis on office perks and company culture suggests a hybrid work model rather than fully remote. The company appears to value in-person collaboration based on mentions of social activities and office amenities.
💼 Interview & Application Insights
Typical Process: For marketing manager roles at established agencies, expect initial screening, portfolio review, panel interviews with both marketing leadership and potentially team members, and possibly a practical assignment or presentation.
Key Assessment Areas: Campaign strategy development, analytical skills, leadership capabilities, familiarity with mentioned marketing tools, and cultural fit with agency environment.
Application Tips: Emphasize experience with demand generation, team leadership, and measurable campaign results. Highlight familiarity with the specific tech stack mentioned in the listing.
ATS Keywords: B2B marketing, demand generation, campaign execution, content marketing, paid media, CRM, performance analysis, team management, Salesforce, Pardot, Google Ads, LinkedIn Ads, analytics.
ASSUMPTION: These insights are based on standard practices for marketing management roles in established agencies and not specifically outlined in the job listing.
🛠️ Tools & Technologies
- CRM: Salesforce (or alternatives like HubSpot, Pipedrive)
- Marketing Automation: Pardot (or similar platforms like Marketo, HubSpot)
- Advertising Platforms: Google Ads, LinkedIn Ads
- Analytics: Google Analytics
- Design: Canva
- Project Management: Asana
- Lead Generation: ALF (or alternative contact data providers)
- Intent Data: LeadForensics (or other signal intent software)
👔 Cultural Fit Considerations
Company Values: Passion, collaboration, innovation, integration, and client success. The company emphasizes a strong team culture that "enriches employee careers."
Work Style: Dynamic, progressive, and social environment with focus on collaboration and relationship building. The company values passion and describes their team as "highly talented and driven professionals."
Self-Assessment: Consider whether you thrive in a collaborative agency environment, can balance creativity with data-driven decision making, and enjoy developing team members while managing up to senior stakeholders.
ASSUMPTION: The cultural elements are inferred from the company's self-description and emphasis on team culture, collaboration, and social activities, suggesting a work-hard, play-hard agency environment common in the advertising industry.
⚠️ Potential Challenges
The role spans multiple responsibilities requiring both strategic thinking and hands-on execution across various channels. You'll need to manage both up (to Board and C-level) and down (to your team), while working horizontally across agency departments. Balancing creative campaign development with data analysis and reporting could be demanding. The emphasis on metrics and performance suggests high accountability for marketing results.
ASSUMPTION: These potential challenges are inferred from the comprehensive list of responsibilities and reporting relationships described in the job listing.
📈 Similar Roles Comparison
This position differs from typical B2B Marketing Manager roles in several ways. It includes actual team management (supervising 3 staff), which is often reserved for senior manager or director positions. The role combines strategic planning with hands-on campaign execution and requires regular reporting to senior leadership. Unlike some marketing manager positions that focus on either content or paid media, this role spans the entire marketing mix including events, content, paid advertising, and CRM operations.
ASSUMPTION: This comparison is based on standard industry patterns for B2B marketing roles and the breadth of responsibilities outlined in this particular listing.
📝 Sample Projects
- Developing and executing an integrated demand generation campaign targeting specific industry verticals, coordinating content, paid media, and email touchpoints to drive qualified leads
- Creating a performance dashboard for reporting campaign effectiveness to senior stakeholders, showing ROI and pipeline influence
- Optimizing the marketing tech stack to better identify intent signals and streamline sales-marketing collaboration
- Developing a content strategy that repurposes agency thought leadership across multiple channels
- Implementing improved CRM data hygiene protocols to enhance targeting precision and reporting accuracy
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description and typical work in B2B marketing management.
❓ Key Questions to Ask During Interview
- How do you measure marketing success, and what specific KPIs would I be accountable for in this role?
- Can you describe the current state of the marketing team's processes and what immediate priorities you see for improvement?
- How closely do marketing and business development teams collaborate, and what systems are in place to ensure alignment?
- What professional development opportunities exist for the marketing team, and how do you support leadership growth?
- Could you share examples of successful marketing campaigns the agency has run, and what made them effective?
- What are the biggest challenges facing the agency's marketing team currently?
ASSUMPTION: These questions are suggested based on the role description and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your CV and cover letter to highlight relevant B2B marketing experience, team management, and familiarity with the specific tools mentioned
- Research All Response Media's clients and recent work to understand their approach and mention specific campaigns that impressed you
- Prepare a portfolio showcasing relevant B2B marketing campaigns you've led, focusing on measurable results
- Optimize your LinkedIn profile with relevant keywords from the job description
- Prepare to discuss specific examples of how you've driven lead generation, managed campaigns across multiple channels, and developed team members
- Research the agency's leadership team to understand their backgrounds and priorities
- Consider how you would approach the first 30/60/90 days in the role to demonstrate strategic thinking and initiative