Associate Director, Proposition Marketing

📌 Core Information

🔹 Job Title: Associate Director, Proposition Marketing

🔹 Company: Manulife

🔹 Location: Hong Kong

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining Health, Wealth, and Life Protection products
• Creating and implementing customer-centric marketing materials
• Leading Proposition Marketing initiatives
• Collaborating closely across Product, Legal & Compliance, and Channels teams

ASSUMPTION: The role is likely focused on strategic marketing for insurance products, enhancing customer engagement and competitive positioning in the market.

📋 Key Responsibilities

✅ Lead the development and implementation of marketing materials such as brochures and sales collateral.

✅ Serve as the Team Lead for the Proposition Marketing team, overseeing resource and capacity planning.

✅ Ensure quality assurance and consistency in deliverables.

✅ Engage in cross-functional projects with various internal teams.

✅ Conduct market intelligence and competitive research to identify customer needs.

✅ Collaborate to initiate new ideas for proposition development, aiming for unique sales stories.

✅ Drive projects with internal and external stakeholders, ensuring timely delivery and budget adherence.

✅ Challenge existing processes to improve efficiency and customer journey.

✅ Assist in strategic projects and additional duties as needed.

ASSUMPTION: Responsibilities are indicative of a leadership role necessitating a strong strategic perspective and ability to manage cross-functional initiatives effectively.

🎯 Required Qualifications

Education: Degree in marketing, business, journalism, or related disciplines

Experience: Minimum 10 years of relevant experience in a similar role

Required Skills:

• Understanding of insurance products and regulatory environment
• Project management and problem-solving skills
• Excellent communication and collaboration capabilities

Preferred Skills:

• Experience in insurance product development or sales
• Training experience

ASSUMPTION: The role likely requires advanced skills due to its leadership nature, particularly in insurance-specific marketing strategies.

💰 Compensation & Benefits

Salary Range: Not specified, competitive with industry standards for senior roles in the region

Benefits:

• Flexible work environment
• Opportunities for professional growth
• Diverse and inclusive workplace

Working Hours: 40 hours per week with potential flexibility due to hybrid arrangement

ASSUMPTION: The benefits package is comprehensive and competitive, reflecting Manulife's commitment to employee well-being and development.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance, part of a broad financial services domain

Company Size: 10,001+ employees, indicating robust infrastructure and global presence

Founded: Not Specified

Company Description:

• Leading international financial services group
• Facilitates better decision-making and life improvement
• Operates primarily as Manulife and John Hancock in various regions

Company Specialties:

• Insurance and financial services
• Asset management

Company Website: http://www.manulife.com

ASSUMPTION: The company has a strong market position and broad international reach due to its size and diverse offerings in insurance and financial services.

📊 Role Analysis

Career Level: Senior leadership position overseeing strategic marketing initiatives

Reporting Structure: Likely reports to higher-level executives within the marketing or product development division

Work Arrangement: Hybrid, providing a balance between remote and on-site work

Growth Opportunities:

• Leadership development within the marketing function
• Exposure to cross-functional strategic projects
• Potential to shape product development and market positioning

ASSUMPTION: The role offers ample growth opportunities through leadership challenges and strategic contributions to product positioning.

🌍 Location & Work Environment

Office Type: Modern corporate office setting

Office Location(s): 223 Wai Yip St, Kwun Tong, Hong Kong

Geographic Context:

• Located in a major financial hub
• Access to regional markets and financial services
• Dynamic business environment with significant networking opportunities

Work Schedule: Standard business hours with some flexibility due to project demands

ASSUMPTION: The location in Hong Kong provides strategic advantages for accessing markets and engaging with a vibrant business community.

💼 Interview & Application Insights

Typical Process:

• Initial online application review
• Telephone screening by HR
• In-person or video interviews with hiring managers

Key Assessment Areas:

• Leadership and strategic marketing competencies
• Cross-functional collaboration ability
• Problem-solving and decision-making skills

Application Tips:

• Highlight relevant experience in insurance and marketing
• Demonstrate leadership in past roles
• Prepare examples of strategic initiatives you've led

ATS Keywords: Marketing, Insurance Products, Project Management, Cross-functional Collaboration

ASSUMPTION: The interview process evaluates both strategic acumen and hands-on marketing experience, with an emphasis on leadership ability.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) systems
• Data analytics tools for market research

ASSUMPTION: The role likely requires familiarity with advanced marketing tools to manage campaigns and analyze market trends effectively.

👔 Cultural Fit Considerations

Company Values:

• Diversity and Inclusion
• Commitment to customer service
• Innovation and continuous improvement

Work Style:

• Collaborative team environment
• Driven and goal-oriented approach
• Open to challenging the status quo for improvements

Self-Assessment Questions:

• How do you approach strategic challenges in marketing?
• What is your experience with cross-functional collaboration?
• How do you ensure the quality and consistency of deliverables?

ASSUMPTION: The company culture likely emphasizes collaboration, innovation, and a strong customer-focus, making adaptability and strategic thinking crucial.

⚠️ Potential Challenges

• Balancing strategic responsibilities with operational demands
• Navigating cross-functional team dynamics
• Ensuring timely and quality delivery amid complex project timelines
• Adapting to changing market conditions and customer needs

ASSUMPTION: Challenges may arise predominantly from the role's leadership demands and the need for agility in a competitive market environment.

📈 Similar Roles Comparison

• Similar roles often require deep industry knowledge and leadership in marketing innovation
• Roles at similar levels typically offer opportunities for strategic impact and visibility
• Comparison with other roles may show differing emphases on product versus service-focused marketing

ASSUMPTION: Assumptions suggest comparable roles focus on driving marketing strategy and modernizing customer engagement practices for competitive advantage.

📝 Sample Projects

• Development of a new health insurance product marketing campaign
• Revamp of customer engagement strategies for wealth management services
• Implementation of cross-platform sales tools for life protection products

ASSUMPTION: Example projects would typically involve strategic marketing initiatives that elevate product visibility and customer engagement.

❓ Key Questions to Ask During Interview

• What are the main goals for the Proposition Marketing team this year?
• How does this role collaborate with other departments?
• What opportunities exist for professional development?
• How does Manulife prioritize innovation within its marketing strategies?
• What challenges has the team faced recently, and how were they addressed?

ASSUMPTION: Interview questions should focus on understanding strategic objectives, collaboration dynamics, and opportunities for growth within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience and leadership roles
• Prepare a cover letter detailing your strategic marketing experience
• Follow up with the recruitment team after submission
• Be ready to discuss your experience with cross-functional teams during interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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