Assistant General Manager, Marketing

📌 Core Information

🔹 Job Title: Assistant General Manager, Marketing

🔹 Company: Hysan Development Company Limited

🔹 Location: Hong Kong

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Thu, Apr 03, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the marketing team to plan and execute marketing programs aimed at driving traffic and sales
• Promoting the Hysan brand through innovative marketing strategies
• Inspiring and managing the events and promotions team for integrated marketing campaigns
• Engaging stakeholders to craft holistic communication plans

ASSUMPTION: The job requires significant leadership skills to manage diverse teams and coordinate with various stakeholders, suggesting a strategic role aimed at enhancing brand presence and sales.

📋 Key Responsibilities

✅ Formulate and implement event & promotion plans

✅ Partner with tenants and third parties for special offers and value-added services

✅ Coordinate agencies, vendors, and internal departments for flawless execution

✅ Consolidate and analyze customer insights and market analysis to inform strategies

✅ Manage the marketing budget, assess campaign effectiveness, and ensure quality control

✅ Explore innovative ideas for new engagement tactics

ASSUMPTION: The responsibilities extend beyond traditional marketing and require collaboration across departments, emphasizing analytical capabilities to measure and refine marketing efforts.

🎯 Required Qualifications

Education: University degree in Marketing or a related discipline

Experience: 12-15 years of experience in marketing, PR, or event management

Required Skills:

• Project management
• Business acumen
• Interpersonal skills
• Creativity and resourcefulness
• Excellent communication skills
• Proficiency in Chinese and English

Preferred Skills:

• Connections with industry practitioners
• Ability to work under pressure and meet tight deadlines

ASSUMPTION: Given the senior level of this position, candidates are likely expected to have prior leadership or management experience, especially in coordinating cross-functional teams.

💰 Compensation & Benefits

Salary Range: Not specified explicitly, but likely competitive given the seniority of the position and industry standards.

Benefits:

• Potential performance bonuses
• Health and wellness programs
• Professional development opportunities

Working Hours: 40 hours per week, typical full-time schedule, potentially requiring flexibility during events

ASSUMPTION: The company likely offers a comprehensive benefits package to attract top talent, especially for a role with significant responsibilities.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 201-500 employees

Founded: Not specified

Company Description:

• Leading property investment, management, and development in Hong Kong
• Strategically located in Causeway Bay, Hong Kong’s vibrant commercial district
• Portfolio includes approximately 4.5 million square feet of high-quality properties

Company Website: http://www.hysan.com.hk

ASSUMPTION: Given its prominent market position, Hysan likely emphasizes innovative property management and sustainability. Their strategic location suggests a focus on premium commercial real estate.

📊 Role Analysis

Career Level: Senior management, with a strategic focus

Reporting Structure: Likely reports to the General Manager or an equivalent executive role within the company

Work Arrangement: On-site, with potential for occasional off-site events

Growth Opportunities:

• Potential for advancement to General Manager or higher executive roles
• Opportunity to lead high-impact marketing initiatives
• Engagement with diverse, cross-functional teams for holistic business exposure

ASSUMPTION: The role is designed for individuals with aspirations for higher leadership positions, given the broad scope and strategic depth of responsibilities.

🌍 Location & Work Environment

Office Type: Modern urban corporate offices

Office Location(s): 50/F, Lee Garden One, 33 Hysan Avenue, Causeway Bay, Hong Kong

Geographic Context:

• Central location in a major commercial district
• Easy access to public transportation and amenities
• Vibrant area with extensive retail and business infrastructure

Work Schedule: Standard business hours with flexibility for after-hours activities during events

ASSUMPTION: The centralized location enhances networking opportunities, offering a dynamic work environment conducive to collaborative projects and client interactions.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by HR
• Phone interview with HR or recruitment team
• In-person or video interview with senior management
• Potential case study or project presentation
• Final offer and negotiation

Key Assessment Areas:

• Leadership ability and team management experience
• Strategic thinking and problem-solving skills
• Communication and presentation proficiency

Application Tips:

• Highlight experience in integrated marketing campaigns
• Demonstrate proven leadership and budget management skills
• Prepare examples of successful marketing strategies you have developed

ATS Keywords: Marketing strategy, event management, budget control, campaign effectiveness, stakeholder engagement

ASSUMPTION: The recruitment process is likely rigorous to ensure alignment of strategic leadership and cultural fit with organizational goals.

🛠️ Tools & Technologies

• CRM and marketing automation tools
• Data analytics software for market analysis
• Project management platforms

ASSUMPTION: Proficiency in industry-standard marketing and project management tools is expected to streamline workflow and enhance collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation and sustainability
• Integrity and excellence
• Community engagement

Work Style:

• Collaborative and team-oriented
• Results-driven with a focus on quality and innovation
• Adaptable to a fast-paced, dynamic work environment

Self-Assessment Questions:

• How do you handle tight deadlines under pressure?
• What strategic marketing initiatives have you led?
• How do you manage team dynamics in a diverse workplace?

ASSUMPTION: The company likely favors candidates who align with their values of innovation and excellence, fostering a culture of continuous improvement.

⚠️ Potential Challenges

• Balancing diverse stakeholder interests
• Maintaining high standards in fast-paced projects
• Navigating complex budgetary constraints
• Adapting to evolving market trends and consumer behaviors

ASSUMPTION: The role demands resilience and strategic agility to thrive in a highly competitive and ever-changing industry landscape.

📈 Similar Roles Comparison

• More strategic than typical marketing manager roles
• Focus on leadership in addition to campaign execution
• Involves extensive stakeholder engagement not always present in similar roles

ASSUMPTION: This role might require broader skills than similar positions due to its strategic and managerial components.

📝 Sample Projects

• Launch of a cross-functional marketing campaign across retail and office spaces
• Development of a brand awareness strategy in partnership with major tenants
• Implementation of an innovative digital engagement campaign

ASSUMPTION: Projects will likely emphasize strategic partnerships and innovative approaches to traditional marketing challenges.

❓ Key Questions to Ask During Interview

• What are the biggest challenges currently facing the marketing team?
• How does Hysan integrate sustainability into its marketing initiatives?
• Can you describe the team structure and the role of the Assistant GM within it?
• What does success look like in the first year for this role?
• How does the company support professional development and training?

ASSUMPTION: These questions are designed to gauge alignment with company goals and clarify expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume highlighting relevant marketing and leadership experience
• Include a cover letter addressing your suitability for the role
• Gather references who can speak to your strategic and leadership capabilities
• Anticipate follow-up interviews and prepare accordingly

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.