Account Manager - Digital Marketing (EST)

Here is the AI-enhanced job listing in HTML format:

📌 Core Information

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📌 Essential Job Details

🚀 Job Overview

The Account Manager will be a dynamic, strategic, savvy media professional, an expert in the video marketing offerings and capabilities of YouTube and off-YouTube platforms, and can dive in and immediately add value by driving revenue and increasing client investment. Professional demeanor and highly developed interpersonal and communication skills make them an expert in building relationships with external clients and driving cross-functional cooperation with internal teams.

📋 Key Responsibilities

• ✅ Understanding and communicating how Channel Factory's products will assist clients in reaching their marketing goals.
• ✅ Owning and incrementally growing a book of business by focusing on client retention, growth, renewal, and satisfaction.
• ✅ Creating and maintaining short and long-term Account Plans for each designated account.
• ✅ Leading internal and external pre-campaign Kick-off Calls, setting clear expectations and measures from the start, and serving as the single-point-of-contact with the Ad Operations team for all inquiries.
• ✅ Respond with urgency to all general and specialized client requests using knowledge and understanding of all internal systems.
• ✅ Regularly monitoring campaign pacing and KPI performance and conducting on-going discussions with relevant internal team members and clients; proactively addressing any issues and providing multiple solutions, and providing optimization strategies to generate lift in under-performing areas.
• ✅ Generating and sending thorough weekly and final reporting that addresses overall metrics, wins, insights, and recommendations.
• ✅ Expanding relationships through regular client communication to build and maintain deep-level partnerships.
• ✅ Create and send monthly and final invoices throughout campaign flights.
• ✅ Working side by side with Sales Reps and assisting with up-selling and renewing existing clients.
• ✅ Conducting pre- and post-mortem group "peer review" sessions with the accounts team to encourage socialization of key Takeaways, pain points, knowledge, and solutions resulting from campaign experiences.
• ✅ Maintaining and updating proficiencies in the video marketing space.

🎯 Required Qualifications

Education: Not specified

Experience: 2-3+ years of proven hands-on experience at a tech publisher or digital media agency, and ideal candidates will have 1+ years of hands-on Google AdWords management.

Skills:

• Effective experience in media buying on a bidding model e.g., DBM, DSP, PMD, Programmatic platforms, and/or management of campaigns in various dashboards highly preferred.
• Advanced knowledge of Excel calculations, pivot tables, and graphs is a must!
• Client-facing experience working with both agencies and brands highly preferred.
• General knowledge of the YouTube/online video ad space; specifically GDN, Google Ad Exchange, DoubleClick, and YouTube.
• Experience in off-YouTube media, 3rd party, and Brand Studies.
• Able to track performance data, analyze results and optimize campaigns across multiple technologies and partners.
• Bonus points if you are AdWords or YouTube certified!
• A self-directed professional who knows what needs to be done and operates with a sense of urgency, focus, and discipline.
• Able to effectively prioritize and work with little to no supervision.
• Highly organized and detail-oriented professional.
• Have strong communication skills; verbal, written, interpersonal, and presentation.
• A collaborative individual who can work both in a team and independently.
• Driven and determined to learn and adapt in a face-paced digital world.
• Above all, possess the highest levels of professionalism, integrity, and ethics.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Competitive salary + bonus, Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance), Cell phone and Wifi Reimbursement, NatureBox credit for snacks, Work-life flexibility

Industry Comparison: ASSUMPTION: Based on the role and location, the salary range for this Account Manager position is likely in the $60,000 - $90,000 range, which is competitive for the New York digital marketing industry.

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📌 Applicant Insights

🔍 Company Context

Industry Position: Channel Factory is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., the company has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually aligned YouTube advertising software and services.

Company Size: ASSUMPTION: Channel Factory is a mid-sized, fast-growing technology company based on its recognition and client portfolio.

Company Stage: ASSUMPTION: Channel Factory is likely in a growth stage, expanding its technology and client base in the digital marketing industry.

📊 Role Analysis

Career Level: This is a mid-level Account Manager role, requiring 2-3+ years of relevant experience.

Reporting Structure: ASSUMPTION: The Account Manager will report to the VP of Accounts and work closely with the Sales and Ad Operations teams.

Team Size/Composition: ASSUMPTION: The Account Management team is likely a small to medium-sized group, collaborating with other functional teams within the company.

Growth Opportunities: Successful performance in this role could lead to advancement within the Account Management or Sales functions, or potentially to a client-facing leadership position.

🌍 Location & Work Environment

Office Type: ASSUMPTION: This is an in-office role, with the possibility of some remote work or travel.

Geographic Context: The position is based in New York, a major hub for digital marketing and advertising agencies.

Work Schedule: ASSUMPTION: This is a full-time, salaried position with standard business hours, but the role may require some additional work during campaign periods.

Regional Considerations: ASSUMPTION: New York is a diverse, fast-paced environment with a high cost of living, so applicants should be prepared to balance work commitments with the city's lifestyle and expenses.

💼 Interview & Application Insights

Typical Process: ASSUMPTION: The interview process may include a phone/video screen, in-person interviews with the hiring manager and cross-functional team members, and potentially a skills assessment or case study.

Key Assessment Areas: Employers will likely evaluate the candidate's client management experience, communication skills, attention to detail, analytical capabilities, and ability to work collaboratively.

Application Tips: Highlight your track record of driving client satisfaction and revenue growth, along with your expertise in digital media platforms and campaign management.

ATS Keywords: Account management, digital marketing, YouTube advertising, media buying, client relationships, campaign optimization, reporting, Excel, AdWords/Google Ads, programmatic platforms.

🛠️ Tools & Technologies

• Google Ads (AdWords)
• YouTube
• Google Display Network (GDN)
• Google Ad Exchange
• DoubleClick
• Demand-side platforms (DSPs)
• Data management platforms (DMPs)
• Excel

👔 Cultural Fit Considerations

Company Values: ASSUMPTION: Channel Factory values innovation, client success, and a collaborative, high-performance culture, as evidenced by its industry recognition and growth.

Work Style: The role requires a proactive, detail-oriented approach, the ability to work both independently and as part of a team, and a commitment to continuous learning in the fast-paced digital landscape.

Self-Assessment: Applicants should consider whether they thrive in a dynamic, client-facing environment, enjoy building relationships, and are passionate about the evolving world of digital marketing and advertising.

⚠️ Potential Challenges

The Account Manager role involves managing multiple complex projects and campaigns simultaneously, requiring strong organizational skills and the ability to prioritize effectively. The fast-paced, client-focused nature of the work may also present challenges in maintaining work-life balance.

📈 Similar Roles Comparison

This Account Manager position is similar to other client-facing roles in the digital marketing industry, such as Digital Account Executive, Media Planner/Buyer, or Strategic Partnerships Manager. Key differences may include a stronger focus on YouTube and video-specific advertising platforms, as well as a greater emphasis on campaign optimization and client relationship management.

📝 Sample Projects

• Developing and executing strategic account plans to drive client retention and growth
• Conducting in-depth analyses of campaign performance data to identify optimization opportunities
• Collaborating with the Sales team to upsell and renew existing client contracts
• Leading pre-campaign kickoff meetings and serving as the primary point of contact for client inquiries
• Generating comprehensive weekly and final campaign reports for clients
• Facilitating "peer review" sessions to share learnings and best practices with the accounts team

❓ Key Questions to Ask During Interview

• What are the most critical metrics or KPIs that the Account Manager will be responsible for driving?
• How does the company's account management team collaborate with the Sales and Ad Operations functions?
• Can you describe a typical client engagement lifecycle, from onboarding to campaign execution and renewal?
• What types of professional development or training opportunities are available for Account Managers to stay up-to-date on industry trends?
• How does the company foster a culture of continuous learning and knowledge-sharing within the accounts team?
• Can you provide an example of a successful campaign or client relationship that exemplifies the impact an Account Manager can have?

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📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To effectively pursue this opportunity, applicants should:

• Carefully review the job description and required qualifications to ensure they meet the criteria.
• Optimize their resume and cover letter to highlight relevant experience in digital marketing, account management, and client-facing roles.
• Prepare thoughtful questions to ask during the interview that demonstrate their understanding of the role and interest in the company.
• Research Channel Factory's business, clients, and industry position to be able to speak knowledgeably about how they can contribute to the organization's success.
• Be ready to provide concrete examples of their ability to drive client satisfaction, manage complex campaigns, and work collaboratively with cross-functional teams.