Account Director

📌 Core Information

🔹 Job Title: Account Director

🔹 Company: LevLane Advertising Inc

🔹 Location: Philadelphia, Pennsylvania, United States

🔹 Job Type: Full-time, Hybrid (up to 20% travel)

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Leading a portfolio of high-impact Senior Living accounts
• Owning key client relationships and shaping integrated marketing strategies
• Overseeing campaign execution across channels and guiding internal teams
• Managing account-level budgets and ensuring profitability
• Collaborating cross-functionally with creative, strategy, media, and project management teams

ASSUMPTION: This role requires a strategic thinker with strong operational skills and a proven ability to build trusted relationships with senior-level clients. Experience in the Senior Living space is crucial for success.

📋 Key Responsibilities

✅ Strategic Client Leadership: Own and grow relationships with senior-level client stakeholders, lead annual planning and quarterly business reviews, serve as a senior advisor, proactively identify opportunities for organic account growth, and collaborate with agency leadership on strategic category insights.

✅ Integrated Campaign Oversight: Guide the development and execution of multi-channel campaigns, ensure strategy briefs are clear and actionable, oversee creative and tactical execution, and monitor campaign performance.

✅ Financial Accountability: Manage account-level budgets, lead forecasting, financial reporting, and margin management, and ensure accurate cost estimating and scope management.

✅ Team Leadership & Collaboration: Lead and mentor account teams, set clear expectations, provide ongoing feedback, and champion agency culture. Promote efficiency and team cohesion across remote and in-person work environments.

✅ Reporting, Analytics & Optimization: Analyze campaign data to provide strategic insights and actionable recommendations, create clear performance reports, and leverage analytics tools for continuous improvement and innovation.

ASSUMPTION: This role requires a strong leader who can balance strategic thinking with operational rigor and a deep understanding of integrated marketing campaigns.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Business, or related field (Master’s a plus)

Experience: 6–10+ years of progressive experience in a client services or account leadership role within an advertising / marketing agency, with direct experience working with Senior Living clients

Required Skills:

• Proven ability to lead complex, multi-channel campaigns and build trusted relationships with senior-level clients
• Deep understanding of strategic marketing planning, creative development, media, and campaign execution across paid, earned, and owned channels
• Exceptional communication, presentation, and client relationship skills
• Strong leadership experience, including mentoring and managing cross-functional teams
• Proficiency in analyzing campaign performance, using data to inform optimizations and strategic direction
• Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment
• Familiarity with marketing tools and platforms; experience with Workamajig or similar project management software is strongly preferred

Preferred Skills:

• Experience with marketing analytics tools and industry benchmarks
• Fluency in multiple languages (English is required)

ASSUMPTION: Candidates with a strong background in client services, a deep understanding of the Senior Living industry, and exceptional leadership skills will excel in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for Account Directors in the Philadelphia area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work and occasional travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for Account Directors in the Philadelphia area. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: LevLane Advertising Inc operates in the Advertising Services industry, focusing on integrated marketing, branding, and creative services for various clients, including Senior Living providers.

Company Size: LevLane is a mid-sized agency with 51-200 employees, providing a collaborative and dynamic work environment where individual contributions can significantly impact the company's success.

Founded: LevLane was founded in 1987 and has since grown to become a leading advertising agency in the Philadelphia area, with a strong reputation for delivering innovative and effective marketing solutions.

Company Description:

• LevLane is an advertising agency that focuses on building brand loyalty through meaningful connections with customers
• The agency offers a wide range of services, including advertising, media, public relations, digital, and creative services
• LevLane's approach is centered around creating authentic brand experiences that resonate with customers and drive long-term brand participation

Company Specialties:

• Branding
• Design
• Public Relations
• Media Buying
• Content Marketing
• Marketing
• SEO
• SEM
• Creative
• Website Development
• Brand Planning
• Strategy
• Social Media
• Media
• Analytics
• and Research

Company Website: http://www.levlane.com

ASSUMPTION: LevLane's focus on building brand loyalty and creating meaningful customer connections makes it an attractive employer for candidates interested in working on integrated marketing campaigns that drive results.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and leadership in client services and integrated marketing campaigns.

Reporting Structure: The Account Director will report directly to the agency's leadership team and collaborate with various internal departments, including creative, strategy, media, and project management teams.

Work Arrangement: This role is hybrid, with a preference for candidates based in the Greater Philadelphia area. The position requires up to 20% travel to support key client meetings, team collaboration, and new business opportunities.

Growth Opportunities:

• Progression to a Vice President or Executive role within the agency
• Expanding the portfolio of Senior Living clients and taking on additional responsibilities
• Mentoring and developing junior team members, contributing to the agency's overall growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career, expand their portfolio, and make a meaningful impact on the agency's success.

🌍 Location & Work Environment

Office Type: LevLane's office is a collaborative and creative workspace, designed to foster innovation and teamwork.

Office Location(s): 100 E Penn Sq, 11th floor, Philadelphia, Pennsylvania 19107, US

Geographic Context:

• The Philadelphia area offers a diverse and vibrant cultural scene, with numerous museums, theaters, and historical sites
• The city is also home to several professional sports teams and a variety of outdoor recreation opportunities
• Philadelphia has a humid subtropical climate, with warm summers and cold, snowy winters

Work Schedule: The Account Director will typically work Monday through Friday, with occasional travel required for client meetings and new business opportunities.

ASSUMPTION: LevLane's office environment is designed to support collaboration and creativity, making it an ideal workspace for candidates who thrive in dynamic and innovative settings.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen to assess cultural fit and basic qualifications
• In-person or virtual interview with the hiring manager and/or other team members to discuss the role, responsibilities, and fit
• Case study or presentation to demonstrate strategic thinking and campaign management skills
• Final interview with agency leadership to discuss career growth and company culture

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Campaign management and execution experience
• Client relationship management and communication skills
• Leadership and team management abilities
• Cultural fit and alignment with LevLane's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your campaign management experience and the results you've achieved
• Demonstrate your understanding of the Senior Living industry and LevLane's approach to integrated marketing
• Prepare thoughtful questions to ask during the interview process, focusing on the role, team dynamics, and company culture

ATS Keywords: Account Director, Senior Living, Integrated Marketing, Campaign Management, Client Relationships, Strategic Planning, Team Leadership, Marketing Strategy, Advertising Agency

ASSUMPTION: LevLane's interview process is designed to assess candidates' strategic thinking, campaign management skills, and cultural fit, with a focus on finding the best fit for both the candidate and the agency.

🛠️ Tools & Technologies

• Workamajig (project management software)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing analytics tools (e.g., Google Analytics, social media analytics platforms)

ASSUMPTION: Familiarity with these tools and platforms is preferred, as they are essential for managing campaigns, collaborating with teams, and analyzing performance data.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Creativity
• Collaboration
• Accountability
• Passion

Work Style:

• Dynamic and collaborative
• Results-driven and proactive
• Adaptable and open to feedback
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where you can make a meaningful impact on clients' success?
• Are you passionate about the Senior Living industry and committed to making a positive difference in the lives of older adults and their families?
• Do you possess strong leadership skills and the ability to guide and mentor team members to achieve exceptional results?

ASSUMPTION: LevLane values candidates who are passionate about their work, committed to delivering exceptional results, and eager to collaborate with and learn from their colleagues.

⚠️ Potential Challenges

• Managing multiple client relationships and campaign timelines simultaneously
• Balancing strategic thinking with operational rigor and attention to detail
• Adapting to the unique needs and preferences of various Senior Living clients
• Occasional travel requirements to support client meetings and new business opportunities

ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable leader who can balance multiple priorities and maintain a focus on delivering exceptional results for clients.

📈 Similar Roles Comparison

• Unlike other Account Director roles, this position requires direct experience working with Senior Living clients and a deep understanding of the unique challenges and opportunities in this industry
• LevLane's focus on building brand loyalty and creating meaningful customer connections sets it apart from other advertising agencies, offering candidates the opportunity to work on integrated marketing campaigns that drive long-term results
• Career progression in this role may include advancing to a Vice President or Executive position within the agency, with opportunities to expand the portfolio of Senior Living clients and take on additional responsibilities

ASSUMPTION: This role offers a unique opportunity for candidates with experience in the Senior Living industry to apply their expertise and make a meaningful impact on clients' success.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to increase occupancy rates for a Senior Living community
• Conducting market research and analysis to identify trends and opportunities in the Senior Living industry and inform strategic planning for clients
• Managing a team to create and implement a brand refresh for a Senior Living provider, including updated visual identity, messaging, and tone of voice

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to the Account Director, from strategic planning and campaign execution to team management and brand development.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role, and how the Account Director will collaborate with other departments within the agency?
• How does LevLane support the professional development and growth of its Account Directors, and what opportunities exist for career advancement in this role?
• Can you provide examples of LevLane's approach to integrated marketing campaigns for Senior Living clients, and how this role will contribute to their success?
• What are the key priorities for the first 30, 60, and 90 days in this role, and how will the Account Director be supported in achieving these goals?
• How does LevLane foster a culture of innovation and continuous improvement, and what role will the Account Director play in driving this forward?

ASSUMPTION: These questions are designed to help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your campaign management experience and the results you've achieved
• Prepare thoughtful questions to ask during the interview process, focusing on the role, team dynamics, and company culture
• If invited to a case study or presentation, choose a relevant campaign from your past experience and demonstrate your strategic thinking, campaign management, and communication skills
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.